LinkedIn isn’t just for “other people.” It’s one of the most powerful—and most overlooked—platforms for photographers who want to connect directly with brands, agencies, and decision-makers.

In this 90-minute masterclass, we’ll show you why LinkedIn matters, how it differs from your other platforms, and how to use it to grow your commercial photography career. You’ll discover how to optimise your profile so it speaks to the right audience, what kind of content attracts attention, and how to build a network of creative directors, marketers, and producers who hire.

We’ll cover practical strategies for making genuine connections without feeling awkward, posting with purpose, and turning cold leads into warm, paying opportunities.

Whether you’re brand new to LinkedIn or unsure what to post, you’ll leave this session with a clear plan to make LinkedIn work for you—not the other way around. If you’re aiming for bigger jobs, this is where the decision-makers are already looking.