In today’s world where “every town has too many photographers” and clients are spoilt for choice, Fiona McKean offers a refreshing, no-fluff perspective on building a thriving and sustainable portrait business.

This session is perfect for photographers who feel confident behind the camera but struggle with:

• Maintaining consistent bookings

• Attracting their ideal clients

• Pricing their work profitably

Drawing from her experience running a successful studio in rural south west Scotland, Fiona will share practical, proven strategies that balance creative fulfilment with commercial success.

Attendees will discover how to:

• Craft messaging that resonates with dream clients

• Create pricing structures that truly reflect their value

• Implement simple systems to keep enquiries flowing year-round

• Increase retention and repeat bookings beyond the one-and-done model

With a down-to-earth and transparent teaching style, Fiona focuses on authentic marketing and workflows that support both creativity and consistency.

By the end of this session, you’ll leave with clarity, confidence, and a ready-to-use toolkit to strengthen your business behind the scenes—so your bookings are as strong as your portfolio.