Endless hours behind the computer, stuck on marketing, spending more time at your desk than behind the camera—only to feel like you have little to show for it at the end of the month?

Struggling to write the “perfect” marketing post, staring at a blank page with no idea what to say? Overwhelmed by a never-ending to-do list, frustrated that everything takes so long, and finding yourself procrastinating instead of taking action?

In this practical and inspiring session, Gillian Devine will show you how to use ChatGPT as your on-demand marketing assistant—helping you create social media posts, blogs, emails, and client communications in minutes instead of hours.

We’ll cover:
✅ How to personalise ChatGPT so it sounds like you and stays on-brand
✅ The essential core content to feed into ChatGPT for the best results
✅ How to use AI for marketing, client communication, business growth, and productivity
✅ The must-haves for effective use—and the common mistakes to avoid

By the end, you’ll know how ChatGPT can save you hours every week, give you the confidence to finally tackle the tasks you’ve been putting off, and help you make the most of your time. You’ll leave ready to stop procrastinating, create content with ease, boost productivity, and move your photography business forward.

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This session is part of the Business School programme.