In this session, we cover the fundamentals of marketing and help you think like a CEO. We’ll cut through the jargon—lead generation, funnels, outreach—and focus on what really matters. You’ll discover how marketing began and what it means for photographers today. Learn how to leverage your brand, build authority, and earn trust through pricing, products, and social media. We’ll dive deep into the 7 P’s of marketing, the fundamental building blocks that underpin your entire strategy, and explore how each element connects to help you attract your ideal clients in 2026. Join us for Part II, where we’ll apply this knowledge to create a marketing plan you can walk away with—ready to make a real difference to your business in 2026.

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This session is part of the Business School programme.