AI isn’t coming—it’s already here, and it’s transforming every part of the photographic world. From intelligent culling and retouching to automated emails and client profiling, this masterclass will help you stay ahead, work more efficiently, and remain distinctly human while doing it.

Paul Wilkinson—a full-time portrait photographer with a PhD in Neural Networks—will guide you through the fast-evolving AI landscape. But this isn’t just tech talk. It’s a real-world, demo-led session rooted in the daily reality of running a busy portrait studio.

You’ll discover tools that genuinely work: AI-powered image culling, ethical retouching, smart social media scheduling, client nurturing, and marketing automations that don’t sound like a robot wrote them. Paul will share his own workflows, highlight what’s worth your time (and what isn’t), and offer honest insights into the costs, pitfalls, and best practices for integrating AI into a creative business.

This session isn’t about replacing creativity—it’s about removing the grind, freeing up your headspace, and making your business smoother, smarter, and more profitable.

Includes: live demos, downloadable tools, and a Q&A with real questions and honest answers.