A Step-by-Step Guide to Creating Powerful Brand Photoshoots

Chalon

A successful brand photoshoot doesn’t just happen—it’s the result of careful planning and strategic execution. In this practical 90-minute masterclass, brand photographer Julietta Arden-Taylor shares her proven process for designing and delivering high-impact brand photoshoots that clients love—and that lead to repeat bookings.

This session is ideal for photographers who are new to brand photography or those looking to refine their workflow and provide even greater value to their clients. Julietta will walk you through every stage of her process, from the initial discovery call to final image delivery, with plenty of real-world examples and templates along the way.

Attendees will learn how to:

Understand different types of brand clients (coaches, creatives, therapists, corporate, etc.) and tailor sessions to suit their needs
Use brand strategy, mood boards, and AI-assisted shot lists to align visuals with a client’s goals
Run planning calls that build trust and set clear expectations
Choose shoot locations and props that enhance a brand’s visual identity
Create a seamless shoot-day experience that feels both relaxed and professional
Deliver a gallery of images that tells a cohesive brand story

The session also includes a live walkthrough of Julietta’s signature brand shoot planning template, plus examples of the different brand styles she’s worked with. You’ll leave with a clear, actionable roadmap to use on your next client project.

Masterclass

MPB - Buy, sell or trade used photo and video kit

The Societies of Photographers Excellent TrustPilot

Corporate Partners

Aaduki Photographic Insurance PermaJet - The Inkjet Paper and Canvas Specialists The London Photography & Video Show Elinchrom Studio & Portable Lighting MPB

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