Park Cameras, one of the UK’sleading independent photographic retailers announced today that their store in Central London is relocating 130 metres away to a brand-new store in Rathbone Place, Fitzrovia, London.

Fresh new store takes customers in-store experience to the next level

Since opening their London store in late 2013, thousands of customers have visited Park Cameras in London and have been able to try out a fantastic range of photo and video products and importantly speak to their team of creators to get friendly, expert advice.

Early in 2025, Park Cameras were notified that the whole corner block of Rathbone Place and Oxford Street will be extensively redeveloped mid-way through 2025 to construct a 12-storey building (4 below ground and 8 above). Sadly, this meant that the store had to move.

Over the past decade, Park Cameras have met the needs of photographers and videographers in London at all levels and built up a fantastic customer base and incredible team to serve them. Therefore, they wanted to keep this brilliant team and remain as close as possible to make it extremely accessible, particularly with the great connections on the Elizabeth line but also the Northern and Central lines.

So the new store is just 130 metres away from their previous location, still on Rathbone Place in London, so less than a 2-minute walk from their previous store. It has been a significant investment and Park Cameras have been supported by a wide range of brands to make the store possible with particular thanks given to Canon, Fujifilm, Nikon and Sony, the lead sponsors of the store. It’s extremely encouraging that the industry as a whole is keen to support the physical footprint of stores, something Park Cameras is particularly proud to deliver.

Relocating to a new store has provided Park Cameras a fantastic opportunity to improve the shopping experience that their customers can expect to receive when visiting. Upon stepping into their new store found at 34 Rathbone Place, you’ll experience a large, bright store with lots of imagery and a  huge range of cameras, lenses, tripods, bags, gimbals and more available to see and get hands-on with.

Located all on one floor, navigating the store to find what you need is easier than ever with fresh displays showcasing some of the most popular photo and video products from brands including Canon, Fujifilm, Nikon and Sony.

A large demonstration table within the store offers plenty of space allowing customers to make more informed decisions prior to making their purchase as they can get hands-on with the latest kit available. Upon visiting, you will also be able to touch and try products from Panasonic, OM System, DJI, Sigma and Tamron to name just a few.

And whatever type of content you’re looking to capture, upon visiting the store you’ll also be able to try out the variety of tripods, monopods and heads from Manfrotto and other leading brands. Customers visiting the store are welcome to bring their kit with them to find the ideal solution for their needs. 

For those looking to get closer to nature, Park Cameras have replicated the Bird Hide theme seen in their flagship Burgess Hill store, where customers can get hands-on with optics from leading brands including Zeiss, Nikon, Hawke, Leica and Pentax, including Trail Cameras and Thermal Cameras.

The Park Cameras team of friendly experts are on hand to provide guidance and advice and are always on hand to provide in-depth product information as well as giving valuable recommendations on the best products for visiting customers.

In addition to the wide variety of products to try out, Park Cameras have retained their range of services including passport and visa photos, sensor cleans with same day or next day options, and instant photo prints available at a variety of sizes printing directly from your camera or phone.

You can find the new Park Cameras store at 34 Rathbone Place, London, W1T 1JN. Celebrate with Park Cameras in the first week of opening and benefit from some exclusive in store only deals on a wide range of products!

Commercial Director Frank Keenan spoke about the brand-new store explaining, “Relocating our Central London store had not come without its challenges but has given us the opportunity to further improve what we can offer to creatives within the industry and help them make informed decisions as to which products best suit their needs. Staying within Rathbone Place was important to us, and we look forward to welcoming both old and new customers to what we believe is the best camera shop in London. Throughout our 50+ year history, our ethos has always been to put the needs of our customers first, and we believe that with this store, it will help us do that for many years to come.”

There’s never been a better time to visit Park Cameras, with a wide range of fantastic offers available both in-store and online at www.parkcameras.com.

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Sony introduces the Wireless Shooting Grip/Tripod “GP-VPT3” and Remote Commander “RMT-VP2” featuring Bluetooth® wireless technology compatible with Alpha™ Series and Vlog Camera Series. The “GP-VPT3” supports stable handheld shooting with a grip design optimised for ease of use and flexible shooting angles, accommodating cameras weighing up to 1.5 kgⁱⁱ. The grip can be used as a tripod and the remote commander can be detached and used as a remote control. ​ ​ 

The ergonomically designed grip allows handheld shooting while performing key camera operations, such as zoom and focus, with one hand, regardless of dominant hand, for both still images and videos. The head mechanism allows for one-touch switching between self-portrait and outward shooting, and the tilt mechanism enables free angle adjustment. ​ 

The detachable remote commander is equipped with a MOVIE button, Zoom/Focus button, and C1 (Custom) button, allowing one-handed operation. This allows shutter operation from a distance so the photographer can be included in group photos and reduces camera shake in low-light conditions. The remote commander connects to Sony cameras and Xperia™ smartphones with a wireless communication range of approximately 10 mⁱⁱⁱ. The grip and remote commander connect to the main unit without cables or receivers, maintaining dust and moisture proof performance during camera connection.^iv 

The remote commander RMT-VP2 is also available for purchase separately. ​ 

Pricing and Availability 

The GP-VPT3 will be available in June 2025 for approximately €145/£120 and the RMT-VP2 for approximately €85/£75. ​ 

Full details see the website

The post Sony Launches GP-VPT3/ RMT-VP2  appeared first on The Society of Photographers | International Photography Organisation.

Nikon is pleased to announce that Adobe will add support for Nikon’s N-RAW video format to its video editing software, Premiere Pro, with a new version scheduled for release by the end of 2025.

N-RAW is Nikon’s proprietary high-quality RAW video format that provides users with a large amount of imaging data in order to enable more freedom and flexibility in post-production. Adobe Premiere Pro is a popular video editing software widely used by professional creators and filmmakers, and support for the N-RAW format opens up extensive new possibilities for video and film production using Nikon cameras. Premiere Pro support for the N-RAW format has been realised via the addition of Nikon N-RAW support to RED’s R3D SDK.

Nikon will continuously meet the needs of those involved in video and film production, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression.

https://www.nikon.co.uk/en_GB

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Canon launches three exciting new products, designed specifically for content creators to elevate their filming experience. The PowerShot V1 is a pocketable camera with a built-in ultra-wide lens – for vloggers and creators who need performance without the bulk. The EOS R50 V is an interchangeable lens camera, built with advanced filmmaking features to unlock creative potential. Finally, its versatile kit lens, the RF-S 14-30mm F4-6.3 IS STM PZ, is Canon’s first RF lens with internal power zoom, delivering smooth, professional-looking footage. Each product is built specifically for creators – from vloggers and livestreamers to documentary-makers and social media influencers – delivering high-quality footage in compact and functional designs.

Meet the PowerShot V1: A compact camera for creators on the move
Powerful and pocketable, the PowerShot V1 is a 4K compact camera packed with intuitive filmmaking features. Ideal for creators who need portability, it comes with an integrated ultra-wide lens for easy selfie shots, a large sensor for natural subject separation, and high-quality audio for crystal-clear sound. It also offers intelligent autofocus and advanced stabilisation technology for shake-free footage – perfect for vlogging on the move. Complete with a vari-angle touchscreen for intuitive control, the PowerShot V1 is the ideal companion for creators who need performance without the bulk – a balance of power and simplicity.

Scroll-stopping quality
The PowerShot V1 delivers extended 4K recording thanks to an active cooling system for longer recording sessions – for vloggers or livestreamers who need extended shooting capabilities. It supports 4K 60p¹, ensuring high-resolution motion capture, and Full HD 120p for smooth slow-motion footage. This camera also features Canon’s intelligent autofocus system: Dual Pixel CMOS AF II. This enables creators to reliably track themselves and moving subjects in the frame, maintaining sharp focus with minimal effort – even in busy shooting environments. A large 1.4-inch sensor enhances low-light performance, while the built-in 16-50mm f/2.8-4.5 lens provides a versatile zoom range – from wide-angle selfie shots to detailed close-ups.

Compact and simple
The PowerShot V1 weighs just 374g and it fits in your pocket – ideal for creating on the go. It features Optical Image Stabilisation², enabling smooth handheld recording, catering to the growing demand for high-quality vlogs and travel content. The PowerShot V1 also features a built-in microphone with noise reduction, delivering crisp audio even in busy settings. For enhanced quality, creators can connect an external microphone and monitor audio levels in real time via the headphone jack. The PowerShot V1 is designed to streamline the content creation process, especially while shooting solo. Its vari-angle screen allows for easy framing adjustments, or users can connect a Bluetooth remote for hands-free shooting. Plus, it supports Wi-Fi and USB connectivity for fast file transfers.

Key features of the PowerShot V1:
• Pocketable and lightweight, at 374g
• Built-in 16-50mm f/2.8-4.5 lens
• Large 1.4-inch sensor
• 4K 60p video¹
• Full HD 120p
• Dual Pixel CMOS AF II
• Optical Image Stabilisation up to 5 stops²
• Movie digital IS
• Canon Log 3

Introducing the EOS R50 V: An interchangeable lens camera for creative shooting

For creators looking to push their content further, the EOS R50 V offers the freedom of interchangeable lenses with powerful filmmaking features like Canon Log 3, custom colour profiles, and intelligent autofocus. Aimed at creators who want better control over the look and feel of their footage, the EOS R50 V delivers oversampled 4K video and pro-level audio control for ambitious creators that want to elevate their storytelling and grow their brand. From livestreaming and vlogging to cinematic projects and social media content, the EOS R50 V can adapt to diverse shooting scenarios, with a dedicated vertical tripod mount and aspect markers for perfect composition on any platform.

Built to be creative
The EOS R50 V allows creators to find a lens that suits their vision – whether that’s to capture cinematic landscapes for travel vlogs, or intricate close-ups for demos or tutorials. Creators can customise their look with picture styles, colour filters, and slow and fast movie modes for added cinematic impact. The EOS R50 V delivers high-quality footage, with an advanced 24MP sensor and Canon’s intelligent autofocus, Dual Pixel CMOS AF II. It records 4k 60p¹ and 4k 30p with 6K oversampling for added detail. For even more creative control, Canon Log 3 enables precise colour grading in post-production, while four-channel audio allows creators to capture multiple sound sources for interviews, podcasts, or multi-mic setups.

Solo shooting made easy
Filming alone can be tricky, but with the EOS R50 V it’s a breeze. It has a vari-angle touchscreen for easy setting adjustments, and a front-facing record button for a quick start to filming. Plus, it can be paired with the RF-S 14-30mm F4-6.3 IS STM PZ lens (below), which features an internal power zoom, controllable via the camera’s zoom lever for smooth focal length transitions. The EOS R50 V also offers fast content transfers to smartphones and computers via Wi-Fi, Bluetooth, or USB, ready to edit or share quickly. For added convenience, the dedicated LIVE button provides quick access to livestreaming options. The EOS R50 V is compatible with Canon’s Live Switcher Mobile App, for easy multi-camera streaming with custom layouts and direct streaming to YouTube or Facebook – all from a mobile device.

Key features of the EOS R50 V:
• Interchangeable RF lenses
• 24MP APS-C sensor
• 4K 60p¹
• 4K 30p, with 6K oversampling
• Full HD 120p
• Canon Log 3
• Dual Pixel CMOS Auto Focus

The RF-S 14-30mm F4-6.3 IS STM PZ: An ultra-wide compact lens with an internal power zoom

Whether vlogging, livestreaming or crafting cinematic videos, the RF-S 14-30mm F4-6.3 IS STM PZ is designed to elevate your content. It has an internal power zoom for smooth focal-length transitions, and advanced stabilisation for shake-free handheld footage. Combined with quiet autofocus, this ultra-wide non-extending lens is ideal for creators looking for a flexible and compact video-first lens. When combined with the EOS R50 V, the power zoom can be controlled using the camera’s zoom rocker – but it’s also compatible with all EOS R system cameras.

Smooth, stable, and ultra-wide
The RF-S 14-30mm F4-6.3 IS STM PZ is the first Canon RF lens with an internal power zoom, delivering precise, controlled focal length transitions with two-step variable speeds and 15 adjustable levels. Optical Image Stabilisation² ensures shake-free footage even while walking, while UD and aspheric lenses and Super Spectra coating ensures exceptional sharpness. Creators can effortlessly switch between ultra-wide and close-up shots with a versatile 14-30mm zoom range. Plus, a 15cm minimum focus distance makes it easy to capture intricate details – whether filming crafts, collectibles, or product close-ups. All this enclosed in a sleek and simple design, with a combined control and focus ring for quick setting adjustments and no switches on the barrel to prevent accidental changes to AF and IS.

Quiet and compact
A quiet STM autofocus ensures smooth tracking with minimal noise – perfect for vlogging. The RF-S 14-30mm F4-6.3 IS STM PZ is lightweight and compact too – just 181g with a non-extending design. This means it stays stable on tripods and gimbals while zooming, perfect for livestreaming set-ups. You can also remotely operate the zoom via smartphone or Bluetooth remote, and attach 58mm filters for creative lighting control. 

Key features of the RF-S 14-30mm F4-6.3 IS STM PZ:
• 14-30mm zoom range (22-48mm full-frame equivalent)
• Internal Power Zoom with remote operation
• Optical image stabilisation up to 5 stops²
• Combined control and focus ring
• Compact with a non-extending design
• STM autofocus
• 1 UD element

Designed for creators. Built for creativity.

This launch marks a major expansion of Canon’s video-first range,
offering purpose-built tools to empower creators at every level. Adding
to the existing PowerShot V10 – a pocketable 4K camera for entry-level
vloggers – this expanded line-up gives creators the freedom to choose a
tool that best fits their vision and needs. Canon is redefining what’s
possible for vloggers, filmmakers, and livestreamers alike, helping them
turn ideas into reality – all backed by excellent specs.

The post Canon sets a new standard for content creators with a major launch of three powerful video-first products appeared first on The Society of Photographers | International Photography Organisation.

Apple announced the new Mac Studio, the most powerful Mac ever made, featuring M4 Max and the new M3 Ultra chip. The ultimate pro desktop delivers groundbreaking pro performance, extensive connectivity now with Thunderbolt 5, and new capabilities in its compact and quiet design that can live right on a desk. Mac Studio can tackle the most intense workloads with its powerful CPU, Apple’s advanced graphics architecture, higher unified memory capacity, ultrafast SSD storage, and a faster and more efficient Neural Engine. It provides a big boost in performance compared to the previous generation, and a massive leap for users coming from older Macs.

Mac Studio is a powerhouse for AI, capable of running large language models (LLMs) with over 600 billion parameters entirely in memory, thanks to its advanced GPU and up to 512GB of unified memory with M3 Ultra — the most ever in a personal computer. It’s also built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new Mac Studio is available to pre-order today, with availability beginning March 12.

“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world – powering both home and pro studios – Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”

Mac Studio with M4 Max: A Performance Juggernaut

The new Mac Studio with M4 Max is the perfect choice for video editors, colorists, developers, engineers, photographers, creative pros, and other users who need to blaze through intensive workflows. It delivers phenomenal single-threaded CPU performance with the world’s fastest CPU core, along with outstanding multithreaded CPU performance for complex workloads. Featuring an up to 16-core CPU, an up to 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is over 3x faster than M1 Max, Mac Studio with M4 Max can run on-device AI models incredibly fast. Mac Studio with M4 Max is up to 3.5x faster than Mac Studio with M1 Max, and is up to 6.1x faster than the most powerful Intel-based 27-inch iMac.¹

The GPU in M4 Max also brings Apple’s advanced graphics architecture to Mac Studio for the first time, including dynamic caching, hardware-accelerated mesh shading, and a second-generation ray-tracing engine for more seamless content creation and gaming. Mac Studio with M4 Max starts at 36GB of unified memory, with support for up to 128GB, so users can do everything from sorting through thousands of images with speed and precision, to producing complex compositions with hundreds of tracks, plug-ins, and virtual instruments, all played in real time. And with the powerful Media Engine in M4 Max, which features two ProRes accelerators, Mac Studio performance is outstanding for videographers who can effortlessly work with multiple streams of 4K ProRes.

Mac Studio with M4 Max enables:¹

• Up to 1.6x faster image processing in Adobe Photoshop when compared to Mac Studio with M1 Max, and up to 2.9x faster when compared to the 27-inch iMac with Core i9. 

• Up to 2.1x faster build performance when compiling code in Xcode when compared to Mac Studio with M1 Max, and up to 3.1x faster when compared to the 27-inch iMac with Core i9. 

• Up to 1.2x faster ProRes transcode performance in Compressor when compared to Mac Studio with M1 Max, and up to 2.8x faster when compared to the 27-inch iMac with Core i9. 

• Up to 1.6x faster video processing performance in Topaz Video AI when compared to Mac Studio with M1 Max, and up to 5x faster when compared to the 27-inch iMac with Core i9.

Mac Studio with M3 Ultra: The Pinnacle of Pro Performance

Mac Studio with M3 Ultra pushes demanding workflows to a whole new level. It delivers nearly 2x faster performance than M4 Max in workloads that take advantage of high CPU and GPU core counts, and massive amounts of unified memory.² Mac Studio with M3 Ultra is up to 2.6x faster than Mac Studio with M1 Ultra, and up to 6.4x faster than the 16-core Intel Xeon W-based Mac Pro.¹ With the new M3 Ultra, Mac Studio features an up to 32-core CPU with 24 performance cores, 50 percent more than any previous Ultra chip and the most CPU cores ever in a Mac. It also offers an up to 80-core GPU, more than any Apple silicon chip; a powerful 32-core Neural Engine for on-device AI and machine learning (ML); and a high-bandwidth memory architecture that delivers over 800GB/s of unified memory bandwidth.

Mac Studio with M3 Ultra starts with 96GB of unified memory, which can be configured up to 512GB — the most unified memory ever in a personal computer – and up to 16TB of ultrafast SSD storage, so content and data can be kept locally. That’s enough storage for over 12 hours of 8K ProRes video. The advanced graphics architecture brings Dynamic Caching, along with hardware-accelerated mesh shading and ray tracing, so graphics workflows like GPU-based renderers are up to 2.6x faster than Mac Studio with M1 Ultra.

Mac Studio with M3 Ultra enables:¹

• Up to 16.9x faster token generation using an LLM with hundreds of billions of parameters in LM Studio when compared to Mac Studio with M1 Ultra, thanks to its massive amounts of unified memory.

• Up to 2.6x faster scene rendering performance in Maxon Redshift when compared to Mac Studio with M1 Ultra, and up to 6.4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

• Up to 1.1x faster basecalling for DNA sequencing in Oxford Nanopore MinKNOW when compared to Mac Studio with M1 Ultra, and up to 21.1x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X. 

• Up to 1.4x faster 8K video rendering performance in Final Cut Pro when compared to Mac Studio with M1 Ultra, and up to 4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

Thunderbolt 5 for High-Bandwidth Accessories and Expansion

The new Mac Studio features Thunderbolt 5 ports that deliver transfer speeds up to 120 Gb/s, up to 3x faster than the prior generation, enabling faster external storage, expansion chassis, and powerful hub solutions. For those who rely on PCIe expansion cards for their workflows, Thunderbolt 5 allows users to connect an external expansion chassis with higher bandwidth and lower latency. And with M3 Ultra, Mac Studio now drives up to eight Pro Display XDRs at the full 6K resolution. Mac Studio also offers a wide array of connectivity within easy reach for pros, including a 10Gb Ethernet port, an HDMI port, an SDXC card slot on the front to conveniently import photos and video, along with built-in Wi-Fi and Bluetooth.

Built for Apple Intelligence

Mac Studio helps pros push the boundaries of what they can do, and Apple Intelligence elevates those experiences even further. Writing is even more dynamic with Writing Tools, which can help users rewrite, proofread, or summarize – whether they are responding to emails or using summarization to draft an abstract in seconds in apps like Scrivener. Pros can minimize unnecessary distractions with Priority Notifications and use live transcription in Notes to record and easily recap important meetings. With new Siri improvements, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac features and settings, with step-by-step instructions like how to combine PDF files in Preview. With access to ChatGPT seamlessly integrated into Writing Tools and Siri, users can tap into ChatGPT’s expertise, so they can get things done even faster and easier. Users can choose to enable ChatGPT integration, and are in full control of when to use it and what information is shared with ChatGPT. Users can also explore creative new ways to express themselves visually with Image Playground, and drop their original image right into their paper, mood board, or Keynote presentation. Whether users are researching their next project, editing a video, creating new designs, or preparing for their next lecture, these new tools will help pros be even more productive.

Designed to protect users’ privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of Mac into the cloud to unlock even more intelligence. When using Private Cloud Compute, users’ data is never stored or shared with Apple; it is used only to fulfill their request.

macOS Sequoia: An Unrivaled Experience

macOS Sequoia completes the new Mac Studio experience with a host of exciting features, including iPhone Mirroring, which allows users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.³ Pros can now move files, photos, and videos between iPhone and Mac as easily as they can drag and drop between apps on Mac. Easier window tiling means users can stay organized with a window layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials, all stored in one place. And users can apply beautiful built-in backgrounds for video calls, which include a variety of color gradients and system wallpapers, or upload their own photos. Safari, the world’s fastest browser,⁴ now surfaces relevant information on sites in Highlights; summarizes articles in the redesigned Reader; keeps videos front and center in a new Video Viewer; and lets users hide distracting items with Distraction Control. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including Cyberpunk 2077: Ultimate Edition by CD PROJEKT RED, Assassin’s Creed Shadows, and more.

Next month, macOS Sequoia 15.4 will make it easier than ever to set up the new Mac Studio with iPhone.⁵ By simply bringing iPhone close to Mac, users can quickly and conveniently sign in to their Apple Account to get their files, photos, messages, passwords, and more on their new Mac Studio.

The Ultimate Studio Setup

Mac Studio, together with Studio Display, empowers creative users to build the studio of their dreams. Studio Display perfectly pairs with Mac Studio with its expansive 27-inch 5K Retina display, 12MP Center Stage camera, studio-quality three-mic array, and six-speaker sound system with Spatial Audio. For users working on HDR workflows, Pro Display XDR offers a 32-inch Retina 6K display with up to 1600 nits of peak HDR brightness. Customers can also add matching Magic accessories — including Magic Keyboard with Touch ID, Magic Trackpad, and Magic Mouse — that beautifully complement the elegant design of Mac Studio and Studio Display.

Better for the Environment

The new Mac Studio is designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is transitioning to renewable electricity for its manufacturing, and investing in wind and solar projects around the world to address the electricity used to power all Apple products, including Mac Studio. Today, all Apple facilities run on 100 percent renewable electricity – including the data centers that power Apple Intelligence.

To achieve Apple 2030, the company is designing products with more recycled and renewable materials, which further drives down the carbon footprint. Mac Studio features over 30 percent recycled content overall, including 100 percent recycled aluminum in the enclosure and 100 percent recycled rare earth elements in all magnets. Mac Studio uses far less energy and materials than desktops in its class, and is free of mercury, brominated flame retardants, and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by the end of 2025.⁶

Pricing and Availability

• Customers can pre-order the new Mac Studio starting today on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 12.

• Mac Studio starts at $1,999 (U.S.) and $1,799 (U.S.) for education. Additional configure-to-order options are available at apple.com/store. 

• More information on Studio Display, Pro Display XDR, and Magic accessories is available at apple.com/shop/buy-mac.

• Apple Intelligence is available on all Mac models with M1 and later, in localized English for Australia, Canada, Ireland, New Zealand, South Africa, the UK, and the U.S. Additional languages – including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese (simplified), English (Singapore), and English (India) – will be available in April, with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages. 

• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth. 

• AppleCare+ for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best. 

• Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple session at their nearest Apple Store.

• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back – all up front. More information – including details on eligibility, exclusions, and Apple Card terms – is available at apple.com/apple-card/monthly-installments.

The post Apple unveils new Mac Studio, the most powerful Mac ever, featuring M4 Max and new M3 Ultra appeared first on The Society of Photographers | International Photography Organisation.

Nikon releases the first full-frame Z lens specifically designed for video. Built to support solo video shooters and small crews, the NIKKOR Z 28-135mm f/4 PZ lens resolves high-definition 8k video footage straight from the camera, and it’s light enough to shoot handheld. Engineered to be exceptional, it’s a game changer for video makers using full-frame Nikon Z cameras like the Z9 and the Z8.

With servo zoom control and a gimbal/handheld friendly weight of just 1210 g (including tripod collar) this is a compact, well-balanced, and dependable go-to video lens for videographers and film makers who want to work with minimal kit. The video-specific optical design resolves high-definition 8K video footage that allows plenty of flexibility to crop in post and output in 4K. Nikon’s high-performance glass and optical coatings ensure users can achieve remarkably clear footage at any distance—even if shooting under strong sunlight or studio lighting.

A yellow ring signifies this power zoom is a Z mount video lens and it is compatible with a wide range of professional video accessories, including matte boxes and follow focus systems. Key functions for video shooters include ease-in/ease-out (which negates the need for an external motorised zoom unit), and there are 11 different levels of zoom speed that can be assigned to the zoom lever on the lens. Position record and recall lets users re-frame shots between takes, linear manual focusing allows for accurate, repeatable results, and the direction of the focus and zoom rings can be reversed. The lens is also sealed against dust and moisture, and it can be controlled remotely too.

Dirk Jasper, Product Manager, Nikon Europe says: “We’re committed to making the Z system a go-to solution for content creators of all levels, and Nikon’s first pro video lens for Z mount cameras is an exciting step forward. You can rely on this video lens to deliver stunning results, which makes it a valuable tool in situations where time, budget, or circumstance mean reshoots aren’t an option.”

Summary of key features: NIKKOR Z 28-135mm f/4 PZ

Dedicated Z mount video lens: supports high-definition 8K footage that allows plenty of flexibility to crop in post and output in 4K. Yellow ring around the lens mount indicates that this is a video lens.

Smooth, balanced power zoom: internal motor smoothly manages the 28-135mm focal-length range and ensures a stable centre of gravity.

Video-specific optical design: minimises distortion at any shooting distance. Meso Amorphous Coat counters ghosting and flare, and focus breathing is supressed.

Dynamic close ups: minimum focus distance of 0.34 m from 28mm to 50mm, and 0.57 m at 135mm.

Ease-in/ease-out: for natural tapering of zoom speed, no external zoom unit necessary.

Linear manual focusing: for accurate, repeatable focus adjustments.

Focus ring with 0.8 m gear pitch: compatible with standard follow focus units. The lens is also shaped so it’s easy to attach a matte box.

Position record and recall: available when shooting remotely or in ‘normal’ mode.

11 zoom speeds: can be assigned to the zoom lever or the camera’s Fn buttons.

Customisable zoom ring: angle and direction of rotation can be adjusted via the camera menu.

Smooth handling: zoom lever for precise fingertip control and L-fn buttons on side and top of lens.

Hi-Res Zoom: extends the zoom range by 2x when shooting in 4K, resolution and depth of field are maintained. Synchro mode combines the operation of power zoom and Hi-Res Zoom.

Fast, quiet autofocus: driven by Nikon’s (STM) stepping motor.

Remote zooming: via a PC with NX Tether installed, or a smart device running SnapBridge or NX Field.

Lightweight: handheld, gimbal, and tripod-friendly weight of just 1210 g (including tripod collar).

Location ready: high-performance dust- and drip-resistance sealing. Nikon’s fluorine coat protects the front element and keeps it easy to clean. Rectangular lens hood (included): with a filter window for adjusting 95 mm filters while the hood is attached.

World Wide Announcement: 13^th February 2025
Sales Start Date: April 2025
Recommended Retail Price: £2499

https://www.nikon.co.uk

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Nikon is pleased to announce the release of four types of Creative LUTs and one type of Technical LUT, created with RED.

All available free of charge, these LUTs can be utilised for colour grading video footage shot in N-Log with Nikon mirrorless cameras.¹ What’s more, you can also load them onto external monitors to preview a close-to finished look while shooting on location.

Boasting an array of innovative features, the Achromic LUT adds a low contrast monochrome effect to user’s footage while preserving texture details – creating a soft, refined look with a classic feel. Additionally, the Film Bias LUT produces a warm, film-like aesthetic to N-Log footage, with balanced colours and natural skin tones. This creates a subtle contrast that gives footage a sophisticated edge.

Meanwhile, the Film Bias Bleach Bypass LUT boasts a high-contrast, desaturated look inspired by the bleach bypass film technique – providing footage with a harsh, faded feel. Finally, the Film Bias Offset LUT offers a film-like warmth and softness by applying a unique combination of colour correction and contrast adjustment – elevating user’s content.

The Creative LUTs have all been created under the close supervision of RED Digital Cinema, Inc., a subsidiary of Nikon that is renowned for excellence in its manufacturing of professional digital cinema cameras. The line-up consists of ACHROMIC, FILM BIAS, FILM BIAS BLEACH BYPASS, and FILM BIAS OFFSET. These LUTs enable users to apply the essence of RED’s color science to Nikon mirrorless camera video workflows, making it possible to achieve a look comparable to video shot on RED cinema cameras when working with N-Log footage.

You can visit the download center here: https://downloadcenter.nikonimglib.com/en/index.html

Nikon continuously strives to meet users’ needs and strengthen its functions in order to provide increasingly rich imaging experiences. To find out more visit www.europe-nikon.com

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The Newest APS-C Camera in Sony’s ZV Series Brings Highly Requested Features and Updates to the Top-Selling Mirrorless Camera.

Sony today launches the ZV-E10 II, the second generation of the top selling mirrorless ZV-E10 cameraⁱ. The original ZV-E10 is a staple in Sony’s ZV content creation camera series, designed to provide an easy, compact, and versatile tool for content creators of any level. The new ZV-E10 II maintains all the features creators love about the original, such as Creative Looks, Product Showcase Setting, Background Defocus function and the vari-angle flip screen and builds on it to increase sophistication and ease of use.

The ZV-E10 II’s internal hardware has been improved from its predecessor with an upgraded 26 megapixel (MP) (approx. effective) Exmor R™ CMOS sensor and adoption of Sony’s latest BIONZ XR™ image processing engine. A few additional updates to this model include improved autofocus and video capturing capabilities: Cinematic Vlog Settingⁱⁱ, a new vertical format user interface (UI), an upgraded large-capacity battery Sony Z battery for improved stamina and improved connectivity for easy live streaming and data transfer. It is compact and lightweight, and fits into a creator’s hand with ease, weighing in at approximately 377 gramsⁱⁱⁱ.

In addition, the E PZ 16-50MM F3.5-5.6 OSS II is announced, a compact APS-C power zoom lens which will be available separately or as part of the ZV-E10 II ’s lens kit. The upgraded kit lens is lightweight and offers improved autofocus (AF) and video performance compared to the first-generation model.

“From the beginning, the goal of the Sony ZV line was to create cameras that produced high-quality results while being extremely easy to use. Today, the ZV line continues to uphold that standard, but we’re taking it a step further,” says Yann Salmon Legagneur, Head of IP&S Marketing, Sony Europe. “Our aim with the advancements of the ZV-E10 II is to inspire creators to develop or recreate their own unique style through features like personalised Creative Looks and Cinematic Vlog Setting. We are committed to continually evolving our technology to help creators of all skill levels bring their visions to life.”

Create Your Own Photos and Video Aesthetics

The ZV-E10 II features two key functions designed to produce premium-looking content straight from the camera, Creative Looks and Cinematic Vlog Setting. When shooting videos and still images, users can instantly enhance their images by selecting from ten Creative Look options: Standard (ST), Portrait (PT), Neutral (NT), Vivid (VV), Vivid 2 (VV2), Film (FL), Instant (IN), Soft Highkey (SH), Black & White (BW), and Sepia (SE). Each of these looks are further customisable and can be edited through eight different parameters, allowing creators to fine-tune their content. Once customised, a creator can save six personal custom styles directly is camera for easy and reuse.

The ZV-E10 II allows creators to producer premium, cinematic video content with a single touch using the Cinematic Vlog Setting. This feature automatically adjusts the aspect ratio, frame rate, and AF transition speed to optimal settings for cinematic video capture. Additionally, Creators can enhance their footage by selecting from five “Looks” such as S-Cinetone™ that enhances skin tones, and applying one of four “Moods”^iv, that emphasise specific colors, offering extensive options to maximise creative expression.

Key Camera Specifications

• 759-point Focal Plane Phase-detection AF^v with Real-time Eye AF for Human/Animal/Bird and Real-time Tracking
• Backside illuminated Exmor R CMOS sensor offering an ideal combination of high sensitivity and low noise with an ISO range from 100 to 32000^vi
• APS-C interchangeable lens camera compatible with over 70 Sony E-mount lenses
• High-speed readout, 5.6K oversampling compresses a vast amount of information into stunning 4K footage at up to 60p^vii
• Active Mode^viii electronic image stabilisation employs a precision gyroscope and advanced algorithm to accurately measure and compensate for camera shake, providing highly effective stabilisation without sacrificing mobility, even when shooting 4K
• Upgraded large-capacity Z battery (NP-FZ100), allowing continuous movie recording^ix for up to 195 minutes per charge.

Additional Features to Streamline Content Creation

• New Vertical User Interface (UI) that auto rotates from horizontal to vertical orientation to streamline vertical content creation. When paired with the vari-angle LCD monitor users can create and view their content from any angle
• With 4K 60p capture and up to 120p capture in clear XAVC-S Full HD quality, the user can record stunning motion sequences using the S&Q mode^x at 5x slow motion (24p playback)
• Product Showcase Setting which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item being highlighted.
• Background Defocus Function to adjust the depth of field and create bokeh within the background with a single touch.
• Face Priority Auto-Exposure immediately detects faces and adjusts the exposure to optimise facial brightness, even while actively recording in changing lighting scenarios
• Soft Skin Effect smooths the appearance and reduces blemishes on the subject’s skin
• Stress-free connectivity with the USB 3.2 Type-C® (SuperSpeed USB 5 Gbps) port also allows high-speed wired transfer to a compatible smartphone or PC through the Creators App for easy post-production and sharing on social media^xi
• Time-lapse sequences^xii can be created in-camera and the exposure interval can be set from 1 second to 60 seconds^xiii
• Advanced, onboard 3-capsule microphone with selectable directivity (previously debuted in the ZV-E1) for capturing clear, high-quality audio. Users can select “Auto” or choose from “Front”, “Rear”, or “All Directions” for the audio directivity depending on the environment and recording scenario settings
• Supplied with the camera, is a windscreen to reduce noise when shooting in windy conditions
• Multi-Interface (MI Shoe) allows for simple connection to an external microphone for additional audio options, if needed
• Livestream through the support of 5 GHz^xiv Wi-Fi connectivity
• Sony’s Screen Reader function^xv, which reads menus and video playback screens aloud to assist operations, and a menu Magnify Display function are included to provide accessibility solutions

Designed with Environmentally Friendly Principles in Mind

The ZV-E10 II camera body is made from recycled materials, including SORPLAS™ ^xvi, reducing environmental impact without sacrificing functionality. The individual packaging is made from Sony’s unique recycled paper “Original Blended Material” that uses materials such as bamboo, sugar cane fiber, and recycled paper collected from the market. Over the past 11 years, Sony has replaced approximately 395 tons^xvii of virgin plastic with recycled plastic in digital cameras and digital video cameras.

Main Features of the Versatile E PZ 16-50MM F3.5-5.6 OSS II

The E PZ 16-50MM F3.5-5.6 OSS II is Sony’s 75^th E-mount lens and an ideal kit lens solution for the new ZV-E10 II due to its compact size and versatile range (35 mm full-frame equivalent focal length: 24-75 mm). High resolution performance is achieved by four aspherical elements and one ED (Extra low Dispersion) element in an effective optical design. With a minimum focusing distance of 9.8 inch (0.25 m) (wide)/ 11.8 inch (0.30 m) (tele) and maximum magnification of 0.215x, the E PZ 16-50MM F3.5-5.6 OSS II offers versatile close-up performance to capture details. The E PZ 16-50MM F3.5-5.6 OSS II retracts to a total length of approximately 1.25 inches (31.3mm) when camera power is turned off. Due to its diminutive size and low weight of approximately 3.8 oz. (107 grams), it is a portable lens that can support day-to-day shooting. ​ ​　​

Smooth, useful power zoom is ideal for movie shooting, and AF is available even while zooming. Built-in optical stabilisation works with in-body stabilisation^xviii, including Active Mode, to minimise blur in movies. The E PZ 16-50MM F3.5-5.6 OSS II supports in-body breathing compensation^xix to minimise shifts in angle of view while focusing for smooth, stable footage.

Pricing and Availability

The ZV-E10 II and E PZ 16-50MM F3.5-5.6 OSS II will be available at the end of July 2024. ZV-E10 II will be approximately £950 / €1100. The E PZ 16-50MM F3.5-5.6 OSS II will be approximately £290 / €330. The body and lens kit will be approximately £1050 / €1200. ​

For detailed product information, please visit: https://www.sony.co.uk/electronics/interchangeable-lens-cameras/zv-e10m2

i – Sony’s Alpha ZV-E10 is #1 in Mirrorless Cameras. Source: Circana, Retail Tracking Service, 12 months ending December 2023, U.S. unit sales
ii Available in the movie and S&Q modes. Not available for XAVC S-l 4K recording in S&Q mode.
iii Weight included with battery and SD card.
iv Mood is not available when the [Mono] Look is selected.
v When shooting stills. The number of AF points depends on the shooting mode.
vi Expandable to ISO 50 – 102400 when shooting stills. ISO range is 100 – 6400 when SteadyShot is set to Active.
vii Recording frame rates are listed as integer values, but the actual frame rates are as follows: 24p = 23.98 fps, 30p = 29.97 fps, 60p = 59.94 fps, and 120p = 119.88 fps.
viii Slight image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 fps/100 fps or higher, including S&Q. ISO range is 100 – 6400 when SteadyShot is set to Active in movie mode.
ix When the battery is fully charged, using the E PZ 16-50MM F3.5-5.6 OSS II ​ and recording in XAVC S HD 60p 50M 4:2:0 8-bit. Actual performance varies based on settings, environmental conditions, storage, and usage. Batteries are consumable products and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery.
x Audio recording is not available in the S&Q mode.
xi The Creators’ App is required for transfer to a smartphone. Visit https://www.sony.net/cca/ for information on regional availability. The server info and stream key for the streaming service to be used must be registered before use. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
xii Shooting time will vary according to conditions. Use the [Interval Timer] function to shoot time-lapse sequences at long intervals (e.g. 10 minutes or more).
xiii Maximum shooting interval is 6 seconds when shooting 4K.
xiv 5GHz communication may be restricted in some countries and regions.
xv Supported languages differ depending on the sales region.
xvi Depending on the time of production, SORPLAS™ may not be used for some parts.
xvii ​ According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023.
xviii See camera compatibility (Image stabilization with body-lens coordinated control) info at: https://www.sony.net/dics/fnc1002/
xix Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001

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Benro announce the addition of three new models to the versatile, robust and heavy-duty Mammoth Tripod series.

The new TMTH43C, TMTH33C and TMTH34C join the current Mammoth TMTH44C model, which has proved extremely popular with both landscape and wildlife photographers since its launch. All feature a quick levelling 75mm platform with  3/8” thread which means you can mount any of Benro’s flat base photo or video heads, quickly and easily.

Low shooting angles with maximum stability can be achieved through the independent locking, and three-stop adjustable legs, whilst the ergonomic rubber twist locks, allow the user to easily extend or retract the legs with a quick twist meaning set up and breakdown take just a matter of seconds.  When shooting outdoors, for even more stability, the rubber feet can be unscrewed and replaced with the included spike feet and further stability can be achieved by adding weight to the hook.

The Benro Mammoth also benefits from three built-in 3/8” accessory mounting threads, so a microphone, monitor or LED light can be attached.

Key Features

• Suitable for Photography and video with the quick levelling platform.
• Carbon Fibre construction and Magnesium Alloy
• Working range 13.5 – 160 cm
• Weight Capacity TMTH43C – 25Kg,  TMTH33C & 34C – 18kg
• Product Weight TMTH43C – 2.25Kg,  TMTH33C & 34C – 1.88Kg
• Standard Warranty 2 + 3 years  (with warranty registration)

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Today Nikon announces it will be returning to The Photography and Video Show to showcase its award-winning product line-up and host a series of inspirational photography and videography talks. The event takes place from 16^th – 19^th March 2024 at the NEC in Birmingham.

This year, visitors will be able to test and try all of Nikon’s latest products, including the full Z Series range – from the 2023 ‘camera of the year’, the Z 8, to Nikon’s newest retro-inspired camera, the Z f, there will be something for everyone. The stand will act as a base for inspiration and knowledge, complemented by engaging talks from compelling speakers.

Taking to the Nikon School Stage this year will be a wide range of European Nikon Ambassadors. These include Automotive photographer Amy Shore, Wildlife photographer Mattias Klum, Fine Art photographer Alia Ali, News photographer Leon Neal, Visual Art photographer Heather Agyepong, Entertainment photographer Gareth Cattermole, Music photographer Scarlet Page, Landscape photographer Nigel Danson, Portrait photographer Carolyn Mendelsohn, Wildlife photographer Roie Galitz and Fashion photographer Hermeilio Miguel Aquino (Kino), who will each deliver talks that follow their unique careers, empowered by Nikon’s equipment to produce award-winning photography.

Joining them onstage will be several #NikonCreators who will provide the audience with insider tips on how to create content that inspires. This lineup includes Wedding photographer Jess Rose, Wildlife photographer Rachel Bigsby, Portrait photographer Darren Boyd, Adventure photographer and cinematographer Norris Niman, Wildlife photographer and videographer Roxy Furman, and Wedding photographer Gurvir Johal.

Also joining the Nikon School Stage speaker line-up for 2024 is Landscape and Astro photographer Angel Fux, who will be delivering a talk on the craft of composite photography. Meanwhile, filmmakers Keziah Quarco and Cara Brown will join Nikon School trainer Ricci Chera and Nikon Ambassador Kino in a panel discussion which explores their journey through video and filmmaking.

Nikon School trainers Neil Freeman and Ricci Chera will be on-stage throughout the show with a schedule of informative talks on a range of photography subjects to educate and inspire photographers of all abilities.

Julian Harvie, Marketing Director at Nikon Northern Europe says: “It’s great to be back at The Photography and Video Show again this year. Since the last show in September 2022, we’ve launched a wealth of industry-leading products across our range of Z Series cameras and lenses, and we can’t wait to introduce them to photographers and videographers alike. And with an exceptional line of speakers across our Nikon Family and Nikon School team, we’re certain that visitors will be impressed with what Nikon has to offer. We look forward to both inspiring and in turn being inspired by the community at the show this year.”

Tickets are now on sale for The Photography and Video Show 2024. Visit Nikon at The Photography Show on stand B600

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