From Pitch to Payment – The complete commercial photography workflow


Have you ever wondered how a commercial photo shoot is done? Are you looking to introduce more commercial clients to your business? Do you want to tighten up your workflow enabling you to be more efficient?

Join commercial advertising photographer Neil Shearer in this masterclass and see the entire process from pitch to payment and everything in between. The world of commercial photography is so varied, one day you can be shooting kids on location for a fitness company, the next you could be in the studio shooting Olympic athletes for a brand campaign. It’s this variety and the potentially large sums of money that attract most people to commercial photography. But it is not all glitz and glamour. Without a solid workflow for each project, things can quite easily go off track.

In this class you will learn:
How to prepare a pitch – Including market research, opposition research and costings for you and your team.
How to prepare a treatment – Including how to prepare and present your mood boards and detailing all aspects of the shoot.
How to cast for models and location scouting.
Why coffee and doughnuts can make all the difference on the shoot day!
All about Post production – whether you are outsourcing or doing it yourself, this is a crucial part of delivering the final images.
The importance of organisation – whether we’re talking PSD files or invoices and tear sheets. Being disorganised is the quickest way to a stressful life.
About everything else! How and why to document your lighting setups, how BTS content can be a great marketing tool and much more.

Neil will take you through real world examples of working with real clients to produce high end advertising images. This class would be beneficial to any one from portrait studios to commercial photographers and anyone with an interest in seeing how the exciting world of commercial photography really works.


4.5 stars: Excellent