Industry powerhouse Fujifilm has agreed a new partnership deal with events provider The Creativity Hub that will see their X Series and GFX System cameras and lenses showcased to executive attendees at three events throughout 2023.

The Creativity Hub hosts immersive, themed model-based events for photographers to add portrait shots to their portfolio and Fujifilm’s X Series and GFX System products will be available for participants at an early-to-mid-twenties dance-based event ‘Dancing Through the Decades’ in September in London and a fairy tale and fantasy-based event ‘Once Upon a Time’ in October in Bedford, as well as a third undisclosed event.

Theo Georghiades, General Manager for Imaging Solutions at Fujifilm, said, “Fujifilm’s award-winning range of X Series and GFX System products are suited to Pros and enthusiasts alike and we’re excited to be working with The Creativity Hub to present these to their audience of inspired photographers across several events this year.”

Naomi Lane, Commercial Director at The Creativity Hub, added, “The Creativity Hub is all about providing our executive photographers with the very best experiences to enable them to capture truly unique shots for their portfolio. We’re delighted that attendees to our Dancing Through the Decades and Once Upon a Time events, as well as a third event which is exclusive to our membership, will be able to get hands on with Fujifilm products from their X Series and GFX System and we can’t wait to see the results.”

For more information about The Creativity Hub, visit www.creativityhubevents.com.

For more information about Fujifilm X Series and GFX System cameras and lenses, visit https://fujifilm-x.com

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FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the “FUJINON Lens XF27mmF2.8 R WR” (XF27mmF2.8 R WR) in March 2021. It will be a new addition to the lineup of interchangeable XF lenses designed for X Series of mirrorless digital cameras, providing a compact lightweight design and outstanding image quality with Fujifilm’s proprietary color reproduction technology.

The XF27mmF2.8 R WR is a standard prime lens with focal length of 27mm (equivalent to 41mm in the 35mm format). It offers outstanding resolution in a compact design. The dust and weather resistant structure provides durability and the aperture ring offers excellent operability so that users can enjoy high-quality photography in a wide range of shooting scenes including snapshots, portraits, and landscape photography.

The XF27mmF2.8 R WR has a focal length of 27mm (equivalent to 41mm in the 35mm format) and is highly versatile with the capability to depict subjects in a natural perspective. It has excellent resolution, which has received outstanding reviews with the previous model “FUJINON Lens XF27mm F2.8.” The XF27mmF2.8 R WR has the capability to capture subjects down to the finest detail. The compact design is the thinnest and lightest in the XF lens lineup* , weighing approximately 84g and just 23mm long. When mounted on the compact and lightweight mirrorless digital camera “FUJIFILM X-E4” which was also announced today, it offers high portability so the users can walk around and take photos with it. Operability and durability have been improved over the previous models thanks to the aperture ring which enables quick aperture value changes, a newly adopted dust and weather resistance and the ability to operate at low temperatures of down to -10℃. With this lens, users have the stability to continue shooting even in tougher environments such as in the light rain or harsh dusty outdoors.

Today, Fujifilm also announced the launch of super telephoto zoom lens “FUJINON Lens XF70-300mmF4-5.6 R LM OIS WR” (XF70-300mmF4-5.6 R LM OIS WR). With the XF27mmF2.8 R WR and XF70-300mmF4-5.6 R LM OIS WR joining extensive lens lineup, Fujifilm offers lenses that cover a wide range of focal lengths to complement photographic pleasure delivered by the X Series.

• * Excluding the FUJINON Lens XF27mm F2.8 model discontinued with the launch of the new XF27mmF2.8 R WR.

1. Product features

(1) Excellent resolution in a compact design

• The XF27mmF2.8 R WR consists of seven lens elements in five groups, including one aspherical lens that controls spherical aberration, field curvature and distortion aberration to achieve astonishing image sharpness. It has high resolution from the fully open aperture to deliver sharp images capturing even the finest details of subjects.
• The focus system, which shifts the five elements of the lens front group, controls aberrations due to shooting distance. The XF27mmF2.8 R WR has a powerful DC motor delivering fast and accurate autofocus, making it easy for users to take high-quality photos.
• This latest addition to the XF lens lineup* has outstanding resolution in a compact design that is the thinnest and lightest weighing approximately 84g and 23mm long. It offers excellent portability and is easy to carry around while mounted on a mirrorless digital camera. The reassuring presence helps users encourage subjects to express themselves naturally for portraits and other photography.

(2) Aperture ring provides easy operability

• The XF27mmF2.8 R WR has an aperture ring with an F-stop scale. The aperture setting can be quickly checked and changed, indicating how effective this lens is for quick snapshots when settings must be aligned instantaneously.
• The A (auto) Position Lock** offers reliable operation, locking the aperture ring in place to avoid any unintentional adjustment during shooting.
• ** Turning the aperture ring from F16 to the A position, locks it in position. It will be unlocked by holding down the unlock button and turning from A position to F16.

(3) Highly robust performance

• The lens barrel is weather-sealed in seven points to ensure dust and weather resistance. It also operates at temperatures of down to -10℃. This lens enables to users to continue shooting outdoors even during a sudden rain.

Accessories
Lens hood LH-XF27 and lens hood cap LHCP-27 (included in the package of XF27mmF2.8 R WR)
Together with the launch of the XF27mmF2.8 R WR, Fujifilm is also releasing the Lens Hood LH-XF27 and Lens Hood Cap LHCP-27 in March 2021, which support 39mm filter diameters.

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