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	<title>wide-angle Archives - The Society of Photographers | International Photography Organisation</title>
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		<title>SAMYANG Launches Ultra Wide-Angle Prime Lens for RF-S Users</title>
		<link>https://thesocieties.net/blog/2024/12/05/samyang-launches-ultra-wide-angle-prime-lens-for-rf-s-users/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Thu, 05 Dec 2024 11:07:46 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[Canon]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[RF-S]]></category>
		<category><![CDATA[Samyang]]></category>
		<category><![CDATA[wide-angle]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=80991</guid>

					<description><![CDATA[<p>LK SAMYANG, a leading global optical brand, announces the launch of the AF 12mm F2 RF-S. This compact and lightweight auto focus ultra-wide-angle prime lens is tailored specifically for Canon RF-S cameras marking a significant milestone as Samyang&#8217;s first RF-S lens. It delivers the widest angle available in Canon’s RF-S lens lineup, making it an<br /><a class="moretag" href="https://thesocieties.net/blog/2024/12/05/samyang-launches-ultra-wide-angle-prime-lens-for-rf-s-users/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2024/12/05/samyang-launches-ultra-wide-angle-prime-lens-for-rf-s-users/">SAMYANG Launches Ultra Wide-Angle Prime Lens for RF-S Users</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="alignright size-medium"><img fetchpriority="high" decoding="async" width="258" height="300" src="https://thesocieties.net/wp-content/uploads/2024/12/af-12mm-258x300.jpg" alt="" class="wp-image-80992" srcset="https://thesocieties.net/wp-content/uploads/2024/12/af-12mm-258x300.jpg 258w, https://thesocieties.net/wp-content/uploads/2024/12/af-12mm.jpg 426w" sizes="(max-width: 258px) 100vw, 258px" /></figure>
</div>


<p>LK SAMYANG, a leading global optical brand, announces the launch of the AF 12mm F2 RF-S. This compact and lightweight auto focus ultra-wide-angle prime lens is tailored specifically for Canon RF-S cameras marking a significant milestone as Samyang&#8217;s first RF-S lens. It delivers the widest angle available in Canon’s RF-S lens lineup, making it an essential tool for any photographer.</p>



<p><strong>Capture Every Moment More Broadly</strong><br>The AF 12mm F2 RF-S is an ultra-wide-angle prime lens that is versatile for various photography styles, including landscape, architecture, astrophotography, and travel. This lens provides a dynamic and immersive shooting experience with its expansive field of view, while the bright aperture ensures stunning clarity even in low-light conditions. It is designed to harmonise beautifully with your camera body and weighs just 213g, making it lightweight and incredibly portable &#8211; an ideal companion for all your photographic adventures</p>



<figure class="wp-block-image size-large"><img decoding="async" width="1024" height="212" src="https://thesocieties.net/wp-content/uploads/2024/12/New-Hero-v2-1024x212.jpg" alt="" class="wp-image-80989" srcset="https://thesocieties.net/wp-content/uploads/2024/12/New-Hero-v2-1024x212.jpg 1024w, https://thesocieties.net/wp-content/uploads/2024/12/New-Hero-v2-300x62.jpg 300w, https://thesocieties.net/wp-content/uploads/2024/12/New-Hero-v2-768x159.jpg 768w, https://thesocieties.net/wp-content/uploads/2024/12/New-Hero-v2.jpg 1110w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<p>Holdan, a leading distributor of professional imaging, video, and broadcast equipment, is the exclusive distributor of the Samyang product range in the UK and Ireland. Holdan&#8217;s established presence in the market, combined with its vast experience in the distribution of top-tier imaging products, makes them the perfect partner to deliver Samyang’s newest innovation to photographers, videographers, and creatives across the region.</p>



<p><strong>Key Features of the AF 12mm RF-S:</strong></p>



<ul class="wp-block-list">
<li>Exceptional Resolution: The AF 12mm F2 RF-S offers exceptional sharpness from corner to corner, making it a stand out choice for photographers. With three extra-low dispersion (3 ED) elements and two aspherical lenses (1 H-ASP, 1 ASP), this lens effectively eliminates chromatic aberration, distortion, and sagittal coma. Perfect for capturing breathtaking nightscapes, it ensures every detail shines beautifully.</li>



<li>Bright F2 Aperture for Outstanding Image Expression: The large aperture of F2 enables clear image expression even in challenging low-light conditions.The shallow depth of field effectively separates the subject from the background, while the minimum focus distance of 0.2 meters allows for more dynamic image capture. This lens enhances your creative possibilities by providing a more pronounced background blur, along with a beautiful starburst effect created by the seven aperture blades.</li>



<li>Fast and Quiet Auto Focus: Equipped with a Samyang Linear STM (stepping motor), this lens offers impressive autofocus performance that is both silent and precise. You can effortlessly track your subject with speed and accuracy, ensuring you capture every unforgettable moment with ease.</li>



<li>Convenient Features and Premium Design: This lens is compact and lightweight, measuring 57.2 mm in length and weighing 213 g, making iteasy to carry for outdoor photography. It also offers excellent compatibility with tripods and gimbals, providing flexibility in your shooting setup. The lens boasts a sleek matte finish with an eye-catching red ring that enhances its aesthetic appeal when paired with your camera. Plus, the convenient AF/MF switch on the side allows you to effortlessly transition between autofocus and manual focus, adapting to any shooting scenario. Furthermore, the weather sealing protects the lens from light rain, snow, and dust.</li>
</ul>



<blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow">
<p><strong>Kriss Hampton-Joyce, Head of Technology, Holdan, commented:</strong><br>“There are few autofocus third-party lenses available for the rapidly growing RF-S system, which is why we’re thrilled to announce Samyang’s exciting entry into this space. They’re just getting started, and strongly so, with an incredibly compact, lightweight and high-performance 12mm F2 lens. We’re all about providing creators with more tools, options, and flexibility, to empower them to create. This new system launch marks another step forward in allowing us, as a leading distributor in the creative space, to continue in delivering just that.&#8221;</p>
</blockquote>



<p><strong>Availability</strong>: The Samyang AF 12mm F2 RF-S will be available to pre-order from major camera retailers across the UK and Ireland as soon as the embargo lifts, with first deliveries expected January 2025. For more information, visit <a href="https://www.holdan.co.uk/brand/Samyang">https://www.holdan.co.uk/brand/Samyang</a></p>
<div class="theso-bottom theso-entity-placement" id="theso-3786741870"><div id="theso-23596513"><a href="https://www.nya-evo.co.uk/?utm_source=society_of_photographers&#038;utm_medium=display&#038;utm_campaign=uk_launch&#038;utm_content=photography_clubs_banner" aria-label="Professional adventure camera backpacks"><img src="https://thesocieties.net/wp-content/uploads/2026/02/NYA-EVO.gif" alt="Professional adventure camera backpacks"  class="no-lazyload" width="468" height="60"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2024/12/05/samyang-launches-ultra-wide-angle-prime-lens-for-rf-s-users/">SAMYANG Launches Ultra Wide-Angle Prime Lens for RF-S Users</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">80991</post-id>	</item>
		<item>
		<title>TAMRON lenses honoured with two prestigious TIPA Awards in 2024</title>
		<link>https://thesocieties.net/blog/2024/04/18/tamron-lenses-honoured-with-two-prestigious-tipa-awards-in-2024/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Thu, 18 Apr 2024 08:11:47 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Tamron]]></category>
		<category><![CDATA[TIPA]]></category>
		<category><![CDATA[wide-angle]]></category>
		<category><![CDATA[Zoom Lenses]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=76518</guid>

					<description><![CDATA[<p>Transcontinenta UK Ltd., Tamron distributor for the UK and Ireland, proudly announces the presentation by the Technical Image Press Association (TIPA) of its TIPA Award 2024 to two TAMRON lenses: TAMRON 17-50mm F/4 Di III VXD (Model A068) for &#8220;BEST WIDE ANGLE ZOOM LENS&#8221; and TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)<br /><a class="moretag" href="https://thesocieties.net/blog/2024/04/18/tamron-lenses-honoured-with-two-prestigious-tipa-awards-in-2024/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2024/04/18/tamron-lenses-honoured-with-two-prestigious-tipa-awards-in-2024/">TAMRON lenses honoured with two prestigious TIPA Awards in 2024</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Transcontinenta UK Ltd., Tamron distributor for the UK and Ireland, proudly announces the presentation by the Technical Image Press Association (TIPA) of its <strong>TIPA Award 2024</strong> to two TAMRON lenses: <strong>TAMRON 17-50mm F/4 Di III VXD</strong> (Model A068) for &#8220;<strong>BEST WIDE ANGLE ZOOM LENS</strong>&#8221; and <strong>TAMRON 70-180mm F/2.8 Di III VC VXD G2</strong> (Model A065) for &#8220;<strong>BEST TELEPHOTO ZOOM LENS</strong>&#8220;. TAMRON has been honoured with TIPA Awards for eleven consecutive years.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img decoding="async" width="600" height="331" src="https://thesocieties.net/wp-content/uploads/2024/04/tamron-tipa24.jpg" alt="TAMRON lenses honoured with two prestigious TIPA Awards in 2024" class="wp-image-76519" srcset="https://thesocieties.net/wp-content/uploads/2024/04/tamron-tipa24.jpg 600w, https://thesocieties.net/wp-content/uploads/2024/04/tamron-tipa24-300x166.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></figure>
</div>


<p><strong>Excerpts from the Award Citation of the TIPA Jury:</strong><br><br><strong>BEST WIDE ANGLE ZOOM LENS:</strong><br><strong>TAMRON 17-50mm F/4 Di III VXD (Model A068)</strong> Photographers looking for a lens that excels in both video and still photography will find this full-frame Sony E-Mount lens perfect for their needs. It&#8217;s ultra-wide to normal zoom range is versatile for travel, landscape, and nature shots, as well as videography. Lightweight and compact, it&#8217;s great for carrying around. Its close focusing ability enhances creativity, with a distance as short as 0.19m at the wide end. The lens maintains sharp video quality with its fixed barrel and internal zoom, suitable for gimbals. Its VXD autofocus is quick and silent, ensuring accuracy. Weather resistance makes it ideal for outdoor use, and it supports the TAMRON Lens Utility for customized settings that are unique to videography, expanding creative options.</p>



<p><strong>BEST TELEPHOTO ZOOM LENS</strong><br><strong>TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)</strong>The TIPA editors highlight this zoom lens for its complete optical overhaul, marking it as part of Tamron&#8217;s new generation that leverages Sony E-Mount mirrorless technology. It&#8217;s compatible with Eye AF, Fast Hybrid AF, AF Assist and has an improved VXD motor. Notably smaller and lighter than its&nbsp; peers, it enhances fieldwork and offers superior close-up performance across all focal lengths. Its linear motor is quiet and swift, ideal for video, while Tamron&#8217;s VC image stabilization ensures sharp shots in various conditions. Special lens elements reduce aberrations and flare. With the support of the TAMRON Lens Utility, users can customize settings unique to videography or create their own personal settings, making it versatile for both still and video shooting.</p>



<p><strong>TIPA Awards Received by Tamron</strong></p>



<p>• 2014 BEST EXPERT DSLR LENS; SP 150-600mm F/5-6.3 Di VC USD (Model A011)<br>• 2015 BEST CSC ENTRY LEVEL LENS; 14-150mm F/3.5-5.8 Di III (Model C001)<br>• 2016 BEST DSLR PRIME LENS; SP 35mm F/1.8 Di VC USD (Model F012) <br>• 2016 BEST ENTRY LEVEL DSLR LENS; 18-200mm F/3.5-6.3 Di II VC (Model B018)<br>• 2017 BEST DSLR TELEPHOTO ZOOM LENS; SP 150-600mm F/5-6.3 Di VC USD G2 (Model A022)<br>• 2018 BEST DSLR TELEPHOTO ZOOM LENS; 70-210mm F/4 Di VC USD (Model A034) <br>• 2018 BEST DSLR SUPERZOOM LENS; 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)<br>• 2019 BEST MIRRORLESS STANDARD ZOOM LENS; 28-75mm F/2.8 Di III RXD (Model A036)<br>• 2020 BEST DSLR PRIME LENS; SP 35mm F/1.4 Di USD (Model F045)<br>• 2021 BEST STANDARD ZOOM LENS; 17-70mm F/2.8 Di III-A VC RXD (Model B070)<br>• 2021 BEST TELEPHOTO ZOOM LENS; 70-180mm F/2.8 Di III VXD (Model A056)<br>• 2022 BEST FULL FRAME ULTRA TELEPHOTO ZOOM LENS; 150-500mm F/5-6.7 Di III VC VXD (Model A057)<br>• 2022 BEST TRAVEL ZOOM LENS; 35-150mm F/2-2.8 Di III VXD (Model A058)<br>• 2023 BEST TELEPHOTO ZOOM LENS; 50-400mm F/4.5-6.3 Di III VC VXD (Model A067)<br>• 2023 BEST CONTENT CREATOR LENS; 20-40mm F/2.8 Di III VXD (Model A062)<br>• 2024 BEST WIDE ANGLE ZOOM LENS; TAMRON 17-50mm F/4 Di III VXD (Model A068)<br>• 2024 BEST TELEPHOTO ZOOM LENS; TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065)</p>



<p><strong>About the TIPA Awards</strong></p>



<p>The TIPA Awards are world-renowned as the most influential photo and imaging product awards in the industry. The Technical Image Press Association (TIPA) has a worldwide membership of photo and imaging magazines from 14 countries across five continents. Once a year the editors of TIPA’s member magazines meet to vote for the best photo and imaging products in each category.</p>



<h2 class="wp-block-heading">Availability</h2>



<p>The TAMRON 17-50mm F/4 Di III VXD (Model A068) and the TAMRON 70-180mm F/2.8 Di III VC VXD G2 (Model A065) are available from Tamron dealers in the UK and Ireland.</p>
<div class="theso-bottom theso-entity-placement" id="theso-2667002086"><div id="theso-3859499970"><a href="https://www.aaduki.com/photographers-insurance/swpp-members/" aria-label="Aaduki Multimedia Insurance - Insurance for Photographers"><img src="https://thesocieties.net/wp-content/uploads/2021/09/Aaduki-Multimedia-Insurance.jpg" alt="Aaduki Multimedia Insurance - Insurance for Photographers"  srcset="https://thesocieties.net/wp-content/uploads/2021/09/Aaduki-Multimedia-Insurance.jpg 468w, https://thesocieties.net/wp-content/uploads/2021/09/Aaduki-Multimedia-Insurance-300x38.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="60"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2024/04/18/tamron-lenses-honoured-with-two-prestigious-tipa-awards-in-2024/">TAMRON lenses honoured with two prestigious TIPA Awards in 2024</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">76518</post-id>	</item>
		<item>
		<title>Sony releases large aperture wide-angle zoom G Lens FE 16-25mm F2.8 G</title>
		<link>https://thesocieties.net/blog/2024/04/17/sony-releases-large-aperture-wide-angle-zoom-g-lens-fe-16-25mm-f2-8-g/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Wed, 17 Apr 2024 13:29:15 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[Alpha]]></category>
		<category><![CDATA[full-frame]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[wide-angle]]></category>
		<category><![CDATA[Zoom Lenses]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=76511</guid>

					<description><![CDATA[<p>Balances the supreme expression capabilities of a wide-open F2.8 with a compact and lightweight design for excellent portability Sony is pleased to announce the latest addition to its full-frame α™ (Alpha™) E-mount lens line-up. FE 16-25mm F2.8 G is a large-aperture wide-angle zoom lens that maintains an F2.8 maximum aperture over the entire zoom range<br /><a class="moretag" href="https://thesocieties.net/blog/2024/04/17/sony-releases-large-aperture-wide-angle-zoom-g-lens-fe-16-25mm-f2-8-g/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2024/04/17/sony-releases-large-aperture-wide-angle-zoom-g-lens-fe-16-25mm-f2-8-g/">Sony releases large aperture wide-angle zoom G Lens FE 16-25mm F2.8 G</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="alignright size-full"><img loading="lazy" decoding="async" width="350" height="254" src="https://thesocieties.net/wp-content/uploads/2024/04/FE-16-FE-16-25mm.jpg" alt="wide-angle zoom G Len FE 16-25mm F2.8 G" class="wp-image-76512" srcset="https://thesocieties.net/wp-content/uploads/2024/04/FE-16-FE-16-25mm.jpg 350w, https://thesocieties.net/wp-content/uploads/2024/04/FE-16-FE-16-25mm-300x218.jpg 300w" sizes="(max-width: 350px) 100vw, 350px" /></figure>
</div>


<p>Balances the supreme expression capabilities of a wide-open F2.8 with a compact and lightweight design for excellent portability</p>



<p><a href="https://amzn.to/49EzJOD">Sony</a> is pleased to announce the latest addition to its full-frame α™ (Alpha™) E-mount lens line-up. FE 16-25mm F2.8 G is a large-aperture wide-angle zoom lens that maintains an F2.8 maximum aperture over the entire zoom range from 16 mm to 25 mm, combining supreme image quality with excellent portability due to its compact and lightweight design.<br><br>This new lens offers high-resolution performance, beautiful bokeh, and high-speed, high-precision, quiet, fast-tracking AF (autofocus). Weighing an impressively light 409 g, it is highly portable so you can easily enjoy every day shooting that emphasises the sense of perspective that can only be achieved with a wide-angle lens. It benefits from the same filter diameter, operability and roughly the same size and weight as the &#8220;FE 24-50mm F2.8 G&#8221; announced in February 2024, easy to use when shooting hand-held or when combined with a gimbal. The FE 16-25mm F2.8 G expands the range of photographic and video expression for creators in a variety of scenes such as astrophotography, landscapes, architecture, portraits, general snapshots, and selfies.</p>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="690" height="389" src="https://www.youtube.com/embed/JTvC5fth9xI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<h2 class="wp-block-heading">Key features of FE 16-25mm F2.8 G</h2>



<ul class="wp-block-list">
<li>Compact and lightweight design with the latest optical and mechanical design.</li>



<li>Filter diameter φ67 mm, maximum diameter 74.8 mm, length 91.4 mm, weight approximately 409 g.</li>



<li>By effectively arranging three ED (Extra-low Dispersion) glasses and four aspherical lenses, including one ED aspherical lens, various aberrations such as chromatic aberration are reduced, and high-resolution performance is achieved from the centre of the screen to the corner.</li>



<li>The 11-blade circular aperture and optimisation of spherical aberration provide the beautiful bokeh that is the hallmark of Sony G lenses.</li>



<li>High close-up shooting capability with a minimum shooting distance of 0.18 m and a maximum magnification of 0.20x.</li>



<li>Equipped with two linear motors, it enables high-speed, high-precision, high-tracking, and quiet focusing even on fast-moving subjects. It also supports high-speed continuous shooting with AF/AE tracking of up to approximately 120 frames per second for the α9 III full-frame mirrorless camera. Smooth tracking even when shooting 4K120p/FHD240p high frame rate videos that require precise focusing.</li>



<li>The adoption of linear response MF during manual focus allows for smooth and high-quality image expression.</li>



<li>Reducing the focus breathing allows high-quality movie expression.</li>



<li>Compatible with the α series camera&#8217;s image stabilisation &#8220;Active Mode<sup>&#8220;</sup>, achieving high image stabilisation effects.</li>



<li>High operability, including a focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch.</li>



<li>Designed to be dust and moisture proof<sup> </sup>with a fluorine coating that prevents dirt from sticking to the front surface of the lens.</li>
</ul>



<h2 class="wp-block-heading">Pricing and Availability</h2>



<p>The new FE 16-25mm F2.8 G will be available in the UK and Ireland for approximately £1250 and €1400, respectively. It will be sold at a variety of Sony&#8217;s authorised dealers throughout the UK and Europe.</p>



<p>A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found <a href="https://www.sony.co.uk/locale-selector"><u>here</u></a>. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.</p>
<div class="theso-bottom theso-entity-placement" id="theso-1071718849"><div id="theso-2805318719"><a href="https://www.anthropics.com/landscapepro/editions/" aria-label="landscapepro-1819"><img src="https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17.jpg" alt=""  srcset="https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17.jpg 468w, https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17-300x51.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="80"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2024/04/17/sony-releases-large-aperture-wide-angle-zoom-g-lens-fe-16-25mm-f2-8-g/">Sony releases large aperture wide-angle zoom G Lens FE 16-25mm F2.8 G</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">76511</post-id>	</item>
		<item>
		<title>Sony Introduces World&#8217;s Smallest and Lightest[i] ​ Wide-Angle Zoom Lens G-Master Sony FE 16-35mm F2.8 GM II</title>
		<link>https://thesocieties.net/blog/2023/08/29/sony-introduces-worlds-smallest-and-lightesti-wide-angle-zoom-lens-g-master-sony-fe-16-35mm-f2-8-gm-ii/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Tue, 29 Aug 2023 14:18:58 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[e-mount]]></category>
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		<category><![CDATA[wide-angle]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=71516</guid>

					<description><![CDATA[<p>The acclaimed G master&#x2122; image quality and advanced high-speed AF enhances performance of camera bodies Sony announces the launch of the wide-angle zoom lens G Master&#x2122; Sony FE 16-35mm F2.8 GM II as a 35mm full-frame α&#x2122; (Alpha&#x2122;) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over<br /><a class="moretag" href="https://thesocieties.net/blog/2023/08/29/sony-introduces-worlds-smallest-and-lightesti-wide-angle-zoom-lens-g-master-sony-fe-16-35mm-f2-8-gm-ii/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2023/08/29/sony-introduces-worlds-smallest-and-lightesti-wide-angle-zoom-lens-g-master-sony-fe-16-35mm-f2-8-gm-ii/">Sony Introduces World&#8217;s Smallest and Lightest[i] ​ Wide-Angle Zoom Lens G-Master Sony FE 16-35mm F2.8 GM II</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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<p><em><strong>The acclaimed G master&#x2122; image quality and advanced high-speed AF enhances performance of camera bodies</strong></em></p>



<p><a href="https://amzn.to/3YVNKDX">Sony</a> announces the launch of the wide-angle zoom lens G Master&#x2122; Sony FE 16-35mm F2.8 GM II as a 35mm full-frame α&#x2122; (Alpha&#x2122;) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range.</p>


<div class="wp-block-image">
<figure class="alignright size-medium"><img loading="lazy" decoding="async" width="300" height="215" src="https://thesocieties.net/wp-content/uploads/2023/08/sony-Lens-G-Master-300x215.jpg" alt="" class="wp-image-71517" srcset="https://thesocieties.net/wp-content/uploads/2023/08/sony-Lens-G-Master-300x215.jpg 300w, https://thesocieties.net/wp-content/uploads/2023/08/sony-Lens-G-Master.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
</div>


<p>Sony FE 16-35mm F2.8 GM II satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. In addition, with its world&#8217;s smallest and lightest weight<sup>1</sup>, it is optimal for agile shooting.</p>



<p>With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generation<a href="file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#_edn2"><u><sup>[ii]</sup></u></a>zoom lens will be available, along with standard (24-70mm) and telephoto (70-200mm). These lenses, which are each the world&#8217;s lightest,<a href="file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#_edn3"><u><sup>[iii]</sup></u></a> have excellent resolution performance, further strengthening the Alpha system, creating rich and varied shooting environments.</p>



<p><strong>World&#8217;s smallest and lightest high-resolution F2.8 wide-angle zoom lens</strong></p>



<p>Thanks to a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens, the Sony FE 16-35mm F2.8 GM II achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, that minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Furthermore, Sony&#8217;s original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world&#8217;s smallest and lightest wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter<a href="file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#_edn4"><u><sup>[iv]</sup></u></a> than the previous model.</p>



<p><strong>Extraordinarily fast and precise AF that brings out the best in advanced bodies</strong></p>



<p>Sony FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively works on high-speed drive. It achieves quiet AF that is suitable for both still images and movies, and is up to twice as fast as conventional models<sup>4</sup>. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the α1 camera body, high-speed continuous shooting<a href="file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#_edn5"><u><sup>[v]</sup></u></a> at up to 30 fps is possible with high-speed, high-precision, and quiet focusing.</p>



<p><strong>Operability and reliability for comfortable shooting of both still images and movies</strong></p>



<p>Sony FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced amateur users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the centre of gravity during zooming and enables stable shooting, so you can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.</p>



<p>Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splashproof design allows you to use the camera safely even outdoors<a href="file:///Applications/Microsoft%20Outlook.app/Contents/Frameworks/EmailRendererKit.framework/Resources/reactRenderer_mac.html#_edn6"><u><sup>[vi]</sup></u></a>, giving you greater freedom in shooting.</p>



<p><strong>Pricing and Availability</strong></p>



<p>The new Sony FE 16-35mm F2.8 GM II will be available in September for approximately £2,400 It will be sold at a variety of Sony&#8217;s authorised dealers throughout Europe.</p>



<p>A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found <a href="https://www.sony.co.uk/locale-selector"><u>here</u></a>. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.</p>



<p>A product video on the new Sony FE 16-35mm F2.8 GM II can be viewed here: <a href="https://youtu.be/Qxwt_e_xZLY"><u>https://youtu.be/Qxwt_e_xZLY</u></a></p>



<p>For more information about Sony FE 16-35mm F2.8 GM II, please visit: <a href="https://www.sony.co.uk/electronics/interchangeable-lens-cameras-other-accessories/gp-x2"><u>https://www.sony.co.uk/electronics/interchangeable-lens-cameras-other-accessories/gp-x2</u></a></p>
<div class="theso-bottom theso-entity-placement" id="theso-123427738"><div id="theso-1824776240"><a href="https://www.anthropics.com/smartphotoeditor/editions/" aria-label="smartphotoeditor"><img src="https://thesocieties.net/wp-content/uploads/2022/01/smartphotoeditor-1819-17.jpg" alt="smartphotoeditor"  srcset="https://thesocieties.net/wp-content/uploads/2022/01/smartphotoeditor-1819-17.jpg 468w, https://thesocieties.net/wp-content/uploads/2022/01/smartphotoeditor-1819-17-300x51.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="80"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2023/08/29/sony-introduces-worlds-smallest-and-lightesti-wide-angle-zoom-lens-g-master-sony-fe-16-35mm-f2-8-gm-ii/">Sony Introduces World&#8217;s Smallest and Lightest[i] ​ Wide-Angle Zoom Lens G-Master Sony FE 16-35mm F2.8 GM II</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">71516</post-id>	</item>
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		<title>TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras</title>
		<link>https://thesocieties.net/blog/2023/08/25/tamron-announces-development-of-worlds-first-17-50mm-wide-angle-zoom-lens-for-full-frame-mirrorless-cameras/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Fri, 25 Aug 2023 10:35:00 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[lens]]></category>
		<category><![CDATA[Mirrorless]]></category>
		<category><![CDATA[Tamron]]></category>
		<category><![CDATA[wide-angle]]></category>
		<category><![CDATA[Zoom Lenses]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=71534</guid>

					<description><![CDATA[<p>17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators Tamron Co., Ltd. (President &#38; CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle<br /><a class="moretag" href="https://thesocieties.net/blog/2023/08/25/tamron-announces-development-of-worlds-first-17-50mm-wide-angle-zoom-lens-for-full-frame-mirrorless-cameras/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2023/08/25/tamron-announces-development-of-worlds-first-17-50mm-wide-angle-zoom-lens-for-full-frame-mirrorless-cameras/">TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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<p><strong>17-50mm F/4 Di III VXD (Model A068)</strong></p>


<div class="wp-block-image">
<figure class="alignright size-medium"><img loading="lazy" decoding="async" width="300" height="158" src="https://thesocieties.net/wp-content/uploads/2023/08/17-50mm-300x158.jpg" alt="" class="wp-image-71535" srcset="https://thesocieties.net/wp-content/uploads/2023/08/17-50mm-300x158.jpg 300w, https://thesocieties.net/wp-content/uploads/2023/08/17-50mm.jpg 592w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
</div>


<p>Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators</p>



<p><a href="https://amzn.to/3L4JvQE">Tamron Co</a>., Ltd. (President &amp; CEO: Shogo Sakuraba), a leading manufacturer of optics for diverse applications, announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras.</p>



<p><strong>PRODUCT NAME</strong><br>17-50mm F/4 Di III VXD (Model A068)<br>For Sony E-mount (35mm full-frame)</p>



<p><strong>DATE OF LAUNCH</strong><br>Launch Planned in the fall, 2023</p>



<p>This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first1 with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses.</p>



<p><strong>PRODUCT HIGHLIGHTS</strong></p>



<ol class="wp-block-list">
<li>Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture</li>



<li>High optical performance and image quality throughout the entire zoom range</li>



<li>Compact for easy handling with internal zoom for superlative balance</li>



<li>Fast and accurate AF for still and video shooting</li>



<li>Outstanding close-range shooting performance expands versatility</li>



<li>Additional features for greater convenience</li>



<li>Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture</li>



<li>User-friendly features (Moisture-Resistant Construction and Fluorine Coating)</li>



<li>67mm filter size, same as most other TAMRON lenses for mirrorless cameras</li>
</ol>



<p><a href="https://www.tamron.eu/en-GB">https://www.tamron.eu/en-GB</a></p>
<div class="theso-bottom theso-entity-placement" id="theso-2059569679"><div id="theso-2650383341"><a href="https://www.anthropics.com/landscapepro/editions/" aria-label="landscapepro-1819"><img src="https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17.jpg" alt=""  srcset="https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17.jpg 468w, https://thesocieties.net/wp-content/uploads/2022/01/landscapepro-1819-17-300x51.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="80"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2023/08/25/tamron-announces-development-of-worlds-first-17-50mm-wide-angle-zoom-lens-for-full-frame-mirrorless-cameras/">TAMRON announces development of world’s first 17-50mm wide-angle zoom lens for full-frame mirrorless cameras</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">71534</post-id>	</item>
		<item>
		<title>Sony Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II</title>
		<link>https://thesocieties.net/blog/2023/05/23/sony-announces-newest-ultra-wide-angle-zoom-vlogging-camera-the-zv-1-ii/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Tue, 23 May 2023 15:23:40 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[vlogger]]></category>
		<category><![CDATA[wide-angle]]></category>
		<category><![CDATA[zoom camera]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=70194</guid>

					<description><![CDATA[<p>The Integrated Lens and Compact Camera in the vlog camera ZV-Series Opens the Door for a Wider Audience of Content Creators Today, Sony launches the all-new second generation camera to the ZV-1 in the vlog camera ZV series, the Sony ZV-1 II which includes highly requested and popular market-leading features. With a wider angle than<br /><a class="moretag" href="https://thesocieties.net/blog/2023/05/23/sony-announces-newest-ultra-wide-angle-zoom-vlogging-camera-the-zv-1-ii/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2023/05/23/sony-announces-newest-ultra-wide-angle-zoom-vlogging-camera-the-zv-1-ii/">Sony Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p><em>The Integrated Lens and Compact Camera in the vlog camera ZV-Series Opens the Door for a Wider Audience of Content Creators</em></p>


<div class="wp-block-image">
<figure class="alignright size-full"><img loading="lazy" decoding="async" width="401" height="348" src="https://thesocieties.net/wp-content/uploads/2023/05/ZV-1-II.jpg" alt="" class="wp-image-70195" srcset="https://thesocieties.net/wp-content/uploads/2023/05/ZV-1-II.jpg 401w, https://thesocieties.net/wp-content/uploads/2023/05/ZV-1-II-300x260.jpg 300w" sizes="(max-width: 401px) 100vw, 401px" /></figure>
</div>


<p>Today, Sony launches the all-new second generation camera to the ZV-1 in the vlog camera ZV series, the <a href="https://amzn.to/45uOToQ">Sony ZV-1 II</a> which includes highly requested and popular market-leading features. With a wider angle than ZV-1, the ZV-1 II helps vloggers make more engaging storytelling with attractive photogenic image quality.</p>



<p>With the 1.0-type Exmor RS&#x2122; image sensor (approximately 20.1 effective megapixels), BIONZ X&#x2122; image processing engine, and ZEISS® Vario-Sonnar T* 18-50mm F1.8-4 lens, the ZV-1 II allows for creators of many skill levels to enjoy sophisticated capabilities. From the 18-50mm wide angle lens which can frame everything from group selfies to narrow interiors or dynamic recordings of everyday scenes to the Multiple Face Recognition<sup>]</sup>, which recognises multiple faces and automatically adjusts to keeps all faces sharp and clear when taking selfie shots that include two or three people, the ZV-1 II is the advanced vlogging camera packed into a travel-size.</p>



<p>“The ZV-1 II is an exciting chapter for content creators and will be the go-to camera for many, including vloggers, social media influencers and short form video creators. With the newest vlog camera in the ZV series, we have taken requests from various users and included features that matter most to vloggers,” said Yann Salmon Legagneur, Head of Imaging Products &amp; Solutions Marketing, Sony Europe. “We are striving to take feedback from our community to continue to expand and elevate our ZV series and the ZV-1 II does just that.”</p>



<figure class="wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe class="youtube-player" width="690" height="389" src="https://www.youtube.com/embed/SxM7kkd_Cd4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent" allowfullscreen="true" style="border:0;" sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></iframe>
</div></figure>



<p><strong>Comprehensive Features for Vloggers &amp; Video Content Creators</strong></p>



<p>The ZV-1 II has a number of new and popular features that will empower creators to capture better content. <strong>Ultra-wide angle and Zoom</strong> – 18mm wide angle of view makes it easy to capture attractive photogenic image with the entire scene – especially when shooting selfies at arm’s length. The 18-50mm optical zoom and the Clear Image Zoom smoothly enlarges images while minimising loss of image quality to create a variety in videos by changing the angle of view.<br>• 1.0 type sensor with <strong>Bokeh Switch</strong> which gives beautiful bokeh by defocusing the background with a single touch.<br>• <strong>Intelligent 3-capsule microphone</strong> – In Auto mode, the camera recognises human faces or objects and automatically switches the direction of the built-in microphone ([Front] or [All Directions]). In Manual mode, you can select [Front] for selfies, [Rear] when shooting with narration or [All Directions]. The supplied windscreen ensures a clear recording of the speaker when outdoors. Easy to use cableless attachment to Multi Interface Shoe<sup>[v]</sup> and a 3.5 mm microphone jack makes it easy to connect external microphones.<br>• <strong>Cinematic Vlog Setting</strong> function responds to the demands to easily take ambient images using a vlog camera. It enables impressive imagery at a touch. Simply tap the on-screen function icon and the camera will automatically set a CinemaScope size (2.35:1) and a frame rate of 24 fps, the same as for a cinema movie. Then finish off the work with the on-screen buttons to select from five LOOKs and four MOODs<br>• <strong>Creative Look</strong> which supports 10 preset looks to suit your creative preferences and pro-level imaging features.<br>• <strong>Face Priority AE and Soft Skin Effect</strong> automatically and immediately detects faces and adjusts the exposure to optimise facial brightness, no matter the lighting. Soft skin effect smooths skin and facial features when filming.<br>• <strong>Fast Hybrid AF System</strong> – Even in high-definition 4K where precise focusing is required, the camera will keep the images sharp with the same Fast Hybrid AF system seen in α series cameras. The camera is equipped with AF Transition Speed to select the focusing speed during video recording, and AF Subject Shift Sensitivity to control the focus in line with the subject’s movement and environment. In addition, the Real-time Eye AF can accurately keep focus on human or animals for both stills and movies.<br>• <strong>Product Showcase Setting</strong> – which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item you are highlighting.<br>• <strong>S&amp;Q shoot mode</strong> which allows a selection up to 5x slow or up to 60x quick motion to add impact to everyday scenes. The combination of shooting and recording frame rates can now be set on a single screen.<br>•<strong> ISO sensitivity spanning from 125 to 12800</strong>– allows the camera to record sharp images with less noise, even in low lighting.<br>• <strong>Active Mode electronic image stabilisation</strong> – content can be captured while walking or in motion and is especially useful for handheld shooting. Useful for handheld Movie and Slow &amp; Quick motion shooting.<br>• <strong>Built in ND filter</strong> – to reduce exposure by three stops and allow for beautiful background bokeh even in the brightest situation.</p>



<p><strong>Compact and Lightweight for Easy Portability, Operability, Connectivity</strong></p>



<p>The ZV-1 II is perfect for on the go; its compact and lightweight design can be easily carried in a pocket or small bag, even with its’ optical wide zoom lens. The ZV-1 II supports different filming styles with the vari-angle screen suitable for selfies, easy to hold body grip (or with an optional GP-VPT2BT grip), user-friendly key and control layout and the recording indicator on the front face of the body. The monitor display has been redesigned with a bold, clearly visible red frame that makes it obvious when recording is in progress. Power charge easily via a USB Type-C® connector.</p>



<p>Creators can connect and share content easily with Sony’s Creators’ Cloud platform and easy smartphone connection. The Creators’ App can be used to control the ZV-1 II from a smartphone, monitor camera battery and media status, edit date and camera names and easily transfer stills and videos shot, even in the background. The Creators’ App also provides a convenient way to update camera software.</p>



<p>For easy high-quality live streaming, simply connect the ZV-1 II to a PC or smartphone with a commercially available USB cable (not included) to use it as a webcam. Make your video more attractive in online meetings and live streaming by using Creative Look to improve the skin’s appearance and adjust the hue. Faces will appear clearer and brighter (Face Priority AE) and the eyes will be kept in focus (Real-time Eye AF).</p>



<p><strong>Environmentally Friendly and Accessible Design</strong><br>In addition to Sony’s commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-1 II has been specifically developed with sustainability in mind. Recycled materials, including SORPLAS<sup>TM</sup>, are actively used for the camera body, reducing environmental impact without sacrificing functionality. Sony’s unique recycled paper “Original Blend Material”, which does not use plastic and is easy to recycle, is used for individual packaging. Using materials such as bamboo, sugar cane fiber, and recycled paper collected from the market, it is both environmentally friendly and high quality.</p>



<p>The ZV-1 II includes accessibility features that facilitate operation in several ways, including screen reader functionality for people with visual impairments. Accessibility features allow anyone to enjoy shooting and playback. When the screen reader function is activated, text on the menu screens is read aloud. The screen reader function can be activated by turning the [Screen Reader] function in the [Setup] tab ON. Screen reader volume can be adjusted via the [Sound Options] settings. In addition to the above, the ZV-1 II includes a number of functions that assist in achieving pinpoint focus on a variety of subjects. The Real-time Eye AF can automatically recognise and focus on [Human] or [Animal], or the Real-time Tracking function. Focus Magnification, and Peaking functions make it easier to focus manually, and features like Touch Focus, Touch Tracking, and Touch Shutter let the user focus, track, and shoot simply by touching the subject on the monitor screen. ZV-1 II accessibility features (items listed in the specifications): Screen Reader, Touch AE, Focus Magnifier, Peaking Display, Real-time Eye AF, Real-time Tracking, Touch Focus, Touch Tracking, Touch Shutter, Vari-angle LCD screen and Custom function.</p>



<p><strong>Pricing and Availability</strong><br>The new ZV-1 II will be available in June 2023 at a variety of Sony’s authorised dealers, for an estimated retail price of £870 / €1000.<br>With Sony’s promotion – Welcome to Vlog.<br>UK &amp; Ireland customers who buy any ZV camera (ZV-1F, ZV-1, ZV-E10, ZV-E10L, ZV-E1, ZV-1 II) can register to receive up to £100 / €100 off their next lens or accessory purchases.<br>For more information and terms and conditions you can visit:</p>



<p>For more information and terms and conditions you can visit:<br><a href="https://www.sony.co.uk/promo/welcome-to-vlog%20/">www.sony.co.uk/promo/welcome-to-vlog /</a><br><a href="https://www.sony.ie/promo/welcome-to-vlog">www.sony.ie/promo/welcome-to-vlog</a></p>
<div class="theso-bottom theso-entity-placement" id="theso-1052064054"><div id="theso-2558440418"><a href="https://www.onlinepictureproof.com/" aria-label="Everything you need to grow your Photography business."><img src="https://thesocieties.net/wp-content/uploads/2019/11/OnlinePictureProof-banner.gif" alt="Everything you need to grow your Photography business."  class="no-lazyload" width="468" height="60"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2023/05/23/sony-announces-newest-ultra-wide-angle-zoom-vlogging-camera-the-zv-1-ii/">Sony Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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		<title>Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability</title>
		<link>https://thesocieties.net/blog/2023/01/05/panasonic-announces-a-new-compact-and-lightweight-ultra-wide-angle-zoom-lens-with-macro-capability/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Thu, 05 Jan 2023 10:56:31 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[LUMIX]]></category>
		<category><![CDATA[Panasonic]]></category>
		<category><![CDATA[wide-angle]]></category>
		<category><![CDATA[Zoom Lenses]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=64227</guid>

					<description><![CDATA[<p>Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra<br /><a class="moretag" href="https://thesocieties.net/blog/2023/01/05/panasonic-announces-a-new-compact-and-lightweight-ultra-wide-angle-zoom-lens-with-macro-capability/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2023/01/05/panasonic-announces-a-new-compact-and-lightweight-ultra-wide-angle-zoom-lens-with-macro-capability/">Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
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<figure class="alignright size-medium"><img loading="lazy" decoding="async" width="300" height="230" src="https://thesocieties.net/wp-content/uploads/2023/01/LUMIX-S-14-28mm-300x230.jpg" alt="" class="wp-image-64228" srcset="https://thesocieties.net/wp-content/uploads/2023/01/LUMIX-S-14-28mm-300x230.jpg 300w, https://thesocieties.net/wp-content/uploads/2023/01/LUMIX-S-14-28mm.jpg 500w" sizes="(max-width: 300px) 100vw, 300px" /></figure>
</div>


<p>Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra wide-angle to 300mm telephoto. All of these lenses achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video.</p>



<p>The LUMIX S 14-28mm F4-5.6 MACRO is comprised of 14 lens elements in 10 groups including one aspherical ED (Extra-Low Dispersion) lens, one aspherical lens, three ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens. The use of aspherical lenses realizes both high descriptive performance and beautiful bokeh. The three ED lenses effectively suppress chromatic aberration. Despite its compact size and approximately 345g of light weight, the LUMIX S 14-28mm F4-5.6 MACRO boasts 0.25 (at 14mm) &#8211; 0.5x (at 28mm) macro capability. Taking advantage of the minimum focusing distance of 0.15m at entire zoom range, it can be used for close-up shots with beautiful bokeh. It is suitable for versatile situations including sweeping landscape shots in ultra-wide-angle of view.</p>



<p>The LUMIX S 14-28mm F4-5.6 MACRO is capable of smooth, silent operation to work with the camera’s high-speed, high-precision AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring. Focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees to enable intended focus operation.<sup>1</sup> The LUMIX S 14-28mm F4-5.6 MACRO also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded.</p>



<p>The LUMIX S 14-28mm F4-5.6 MACRO and LUMIX S 20-60mm F3.5-5.6 lens feature a common overall length and position of control parts to provide practical advantages in use. The weight and the center of the gravity of these lenses is similar, making it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal.</p>



<p>The rugged dust/splash-resistant<sup>2</sup> design withstands use under harsh conditions even at -10° Celsius for high mobility. A fluorine coating is applied to the front lens element to secure water/oil-repellency. An ND/PL filter with 77mm diameter can be attached.&nbsp;<br>Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers.</p>



<p>The LUMIX S 14-28mm F4-5.6 MACRO will be available at valued channel partners for $799.99 at the end of March.</p>



<p><sub>1. The maximum sensitivity differs by camera model, up to 1080 degrees on S5II, S5IIX and BS1H (as of January 2023).<br>2. Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.</sub></p>



<p><a href="https://www.panasonic.com/uk/">www.panasonic.com/uk/</a></p>
<div class="theso-bottom theso-entity-placement" id="theso-3054488724"><div id="theso-2874816109"><a href="https://www.anthropics.com/portraitpro/editions/" aria-label="portraitprofessional"><img src="https://thesocieties.net/wp-content/uploads/2018/10/portraitprofessional-1819-17.jpg" alt="portraitprofessional"  srcset="https://thesocieties.net/wp-content/uploads/2018/10/portraitprofessional-1819-17.jpg 468w, https://thesocieties.net/wp-content/uploads/2018/10/portraitprofessional-1819-17-300x51.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="80"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2023/01/05/panasonic-announces-a-new-compact-and-lightweight-ultra-wide-angle-zoom-lens-with-macro-capability/">Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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		<title>SAMYANG AF 14mm F2.8 RF wins TIPA World Award 2020: &#8220;BEST MIRRORLESS PRIME WIDE-ANGLE LENS&#8221;</title>
		<link>https://thesocieties.net/blog/2020/04/14/samyang-af-14mm-f2-8-rf-wins-tipa-world-award-2020-best-mirrorless-prime-wide-angle-lens/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Tue, 14 Apr 2020 09:24:19 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[Samyang Optics]]></category>
		<category><![CDATA[wide-angle]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=33741</guid>

					<description><![CDATA[<p>Samyang Optics, a leading global manufacturer of photo, video and cine lenses, announces that the Technical Image Press Association (TIPA) has presented its TIPA World Awards 2020 for the best products in the photo and imaging market and the Samyang AF 14mm F2.8 RF has won their award for“BEST MIRRORLESS PRIME WIDE-ANGLE LENS&#8221;. The Samyang<br /><a class="moretag" href="https://thesocieties.net/blog/2020/04/14/samyang-af-14mm-f2-8-rf-wins-tipa-world-award-2020-best-mirrorless-prime-wide-angle-lens/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2020/04/14/samyang-af-14mm-f2-8-rf-wins-tipa-world-award-2020-best-mirrorless-prime-wide-angle-lens/">SAMYANG AF 14mm F2.8 RF wins TIPA World Award 2020: &#8220;BEST MIRRORLESS PRIME WIDE-ANGLE LENS&#8221;</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="1024" src="https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-1024x1024.jpg" alt="SAMYANG AF 14mm F2.8 RF wins TIPA World Award 2020" class="wp-image-33742" srcset="https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-1024x1024.jpg 1024w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-300x300.jpg 300w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-150x150.jpg 150w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-768x768.jpg 768w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-1536x1536.jpg 1536w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-2048x2048.jpg 2048w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-230x230.jpg 230w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-80x80.jpg 80w, https://thesocieties.net/wp-content/uploads/2020/04/TIPA-Award-Samyang-AF-14mm-f2.8-RF-scaled.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">SAMYANG AF 14mm F2.8 RF wins TIPA World Award 2020</figcaption></figure>



<p>Samyang Optics, a leading global manufacturer of photo, video and cine lenses, announces that the Technical Image Press Association (TIPA) has presented its TIPA World Awards 2020 for the best products in the photo and imaging market and the Samyang AF 14mm F2.8 RF has won their award for<br>“BEST MIRRORLESS PRIME WIDE-ANGLE LENS&#8221;.</p>



<p>The Samyang super-wide AF 14mm lens is designed to deliver a unique point of view and perspective for many creative effects. It has a near 114mm angle of view and close-focusing capability of 0.2m (8 inches).The maximum aperture of f/2.8 and minimum of f/22, allow both very deep and very shallow depth of field effects to be captured. Compact in size at 9.5cm (3.75 inches) long, the lens also features weather-sealed construction and a rear filter holder which is useful for creative and light-control effects. This is the world&#8217;s first AF 14mm F2.8 lens for Canon RF mount and is designed for users to enjoy a broader perspective with their mirrorless cameras.</p>
<div class="theso-bottom theso-entity-placement" id="theso-2231886827"><div id="theso-1499913346"><a href="https://testdrive.trythekit.com/?referrer=&#038;utm_source=&#038;utm_medium=&#038;utm_campaign=&#038;utm_content=" aria-label="Canon Test Drive"><img src="https://thesocieties.net/wp-content/uploads/2025/12/CanonTestDrive.jpg" alt="Canon Test Drive"  srcset="https://thesocieties.net/wp-content/uploads/2025/12/CanonTestDrive.jpg 468w, https://thesocieties.net/wp-content/uploads/2025/12/CanonTestDrive-300x38.jpg 300w" sizes="(max-width: 468px) 100vw, 468px" class="no-lazyload" width="468" height="60"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2020/04/14/samyang-af-14mm-f2-8-rf-wins-tipa-world-award-2020-best-mirrorless-prime-wide-angle-lens/">SAMYANG AF 14mm F2.8 RF wins TIPA World Award 2020: &#8220;BEST MIRRORLESS PRIME WIDE-ANGLE LENS&#8221;</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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		<title>Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime</title>
		<link>https://thesocieties.net/blog/2019/07/09/sony-boosts-full-frame-lens-line-up-with-introduction-of-35mm-f1-8-lightweight-prime/</link>
		
		<dc:creator><![CDATA[Ben Jones]]></dc:creator>
		<pubDate>Tue, 09 Jul 2019 14:12:04 +0000</pubDate>
				<category><![CDATA[Photography News]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[wide-angle]]></category>
		<guid isPermaLink="false">https://thesocieties.net/?p=8152</guid>

					<description><![CDATA[<p>Sony today announced the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens, model SEL35F18F. The compact dimensions and light weight of this full-frame, large-aperture prime lens provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes,<br /><a class="moretag" href="https://thesocieties.net/blog/2019/07/09/sony-boosts-full-frame-lens-line-up-with-introduction-of-35mm-f1-8-lightweight-prime/">+ Read More</a></p>
<p>The post <a href="https://thesocieties.net/blog/2019/07/09/sony-boosts-full-frame-lens-line-up-with-introduction-of-35mm-f1-8-lightweight-prime/">Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Sony today announced the latest addition to its E-mount full-frame lens line-up with the introduction of a FE 35mm F1.8 large-aperture wide-angle prime lens, model SEL35F18F.</p>



<p>The compact dimensions and light weight of this full-frame, large-aperture prime lens provide mobility and convenience for shooting a wide range of subjects from everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality from a maximum F1.8 aperture and its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Its small size mean it is equally suited to APS-C as well as full-frame bodies, offering a 52.5mm equivalent[i] focal length that is perfect for snapshots, portraits and more.</p>



<div class="wp-block-image"><figure class="alignright"><img loading="lazy" decoding="async" width="400" height="276" src="https://thesocieties.net/wp-content/uploads/2019/07/sony-35mmf18.jpg" alt="" class="wp-image-8153" srcset="https://thesocieties.net/wp-content/uploads/2019/07/sony-35mmf18.jpg 400w, https://thesocieties.net/wp-content/uploads/2019/07/sony-35mmf18-300x207.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></figure></div>



<p><strong>Product Highlights</strong>:</p>



<p>High resolution and large-aperture full-frame performance in compact and lightweight lens</p>



<p>Large F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability.</p>



<p>Smart optical construction including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame. 9-blade circular aperture enables beautiful bokeh.</p>



<p>Minimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography.</p>



<p>Versatile control and handling for a wide range of imaging needs</p>



<p>Conveniently placed, customisable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus.<br>Linear Response Manual Focus for fine, responsive manual focus control.<br>Dust and moisture resistant design[ii] add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user.</p>



<p>Quiet AF with excellent tracking for movies as well as stills</p>



<p>Fast, precise and quiet linear-motor AF drive system for precise focus for both stills and movies where “wobbling” is employed for delicate continuous focus control.</p>



<p>“A 35mm prime lens is a go-to lens for so many photographers as its versatility means that it is the right choice for so many different kinds of shot,” said Yann Salmon-Legagneur, Director of Product Marketing for Digital Imaging, Sony Europe. “Our new 35mm FE lens combines brilliant corner to corner clarity with a truly lightweight design and we are confident that it will appeal to a wide range of stills and movie shooters.”</p>



<p><strong>Pricing and Availability</strong></p>



<p>The FE 35mm F1.8 will ship in Europe in August 2019, priced at approximately €700.</p>



<p>For full product details, please visit: <a href="https://www.sony.co.uk/electronics/camera-lenses/sel35f18f">https://www.sony.co.uk/electronics/camera-lenses/sel35f18f</a></p>



<p>A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony α products can be found at <a href="https://www.sony.co.uk/alphauniverse/">https://www.sony.co.uk/alphauniverse</a>. Sony’s European photography hub is available in 22 languages and details product news, competitions and an up-to-date list of Sony events in each country.</p>



<p>(I) 35mm full frame equivalent </p>



<p>(II) Not guaranteed to be fully dust and moisture resistant</p>
<div class="theso-bottom theso-entity-placement" id="theso-794892201"><div id="theso-890355010"><a href="https://www.nya-evo.co.uk/?utm_source=society_of_photographers&#038;utm_medium=display&#038;utm_campaign=uk_launch&#038;utm_content=photography_clubs_banner" aria-label="Professional adventure camera backpacks"><img src="https://thesocieties.net/wp-content/uploads/2026/02/NYA-EVO.gif" alt="Professional adventure camera backpacks"  class="no-lazyload" width="468" height="60"   /></a></div></div><p>The post <a href="https://thesocieties.net/blog/2019/07/09/sony-boosts-full-frame-lens-line-up-with-introduction-of-35mm-f1-8-lightweight-prime/">Sony Boosts Full-Frame Lens Line-up with Introduction of 35mm F1.8, Lightweight Prime</a> appeared first on <a href="https://thesocieties.net">The Society of Photographers | International Photography Organisation</a>.</p>
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