Super-telephoto zoom with constant F4.5 aperture, autofocus up to 3x faster1,2, and outstanding mobility

Sony introduces the FE 100-400mm F4.5 GM OSS, the newest addition to its flagship G Master lens series for full-frame Alpha E-mount cameras. Covering a 100-400 mm focal range with a constant F4.5 aperture, the lens delivers the exceptional resolution and bokeh that define the G Master series, high-precision autofocus (AF) up to approximately 3x faster1,2 than the FE 100-400mm F4.5-5.6 GM OSS. Weighing approximately 65 oz. (1,840 g) with an internal zoom structure, its stable weight balance offers highly mobile shooting capabilities. The FE 100-400mm F4.5 GM OSS gives wildlife, birding, sports, and photojournalism creators the speed, reach, and image quality to capture decisive moments in any environment, expanding their creative possibilities.

“Our creators want super-telephoto reach with G Master optical quality in a body light enough to shoot handheld all day. The FE 100-400mm F4.5 GM OSS delivers constant F4.5 aperture, dramatically faster autofocus, and a build that keeps up with the user’s instincts, whether tracking a bird in flight or working the sideline at a championship match,” said Yoshioka Naoto, Head of Marketing, Imaging, Products and Solutions, Sony Europe.

Key features of FE 100-400mm F4.5 GM OSS G Master:

Uncompromising G Master Optics

• Resolves fine detail across the full 100-400 mm zoom range, even wide open at F4.5
• Optical design featuring newly developed ED XA (Extra-low Dispersion extreme aspherical), XA (extreme aspherical), two Super ED (extra-low Dispersion), and three ED glass elements, effectively controlling multiple aberrations including chromatic and spherical aberration to achieve exceptional resolution from center to edge across the entire zoom range
• Nano AR Coating II reduces ghosting and flare for high-contrast results in backlit conditions
• 11-blade circular aperture with precision spherical aberration control produces the signature G Master bokeh
• Constant F4.5 maximum aperture eliminates exposure shifts while zooming
• Compatible with optional teleconverters3 for focal lengths up to 800 mm or 1,200 mm in APS-C mode4

Autofocus That Keeps Pace with the Action

• Four custom-optimized XD (extreme dynamic) Linear Motors, a floating focus mechanism, and the latest AF algorithms deliver AF speeds up to 3x faster1,2 with approximately 50 % improved subject tracking2
• Fully compatible with Alpha 9 III continuous shooting at up to 120 fps5 with AF/AE tracking

Lightweight Build, Exceptional Mobility

• Combining the latest optical design, mechanical engineering with lightweight yet robust magnesium alloy barrel components, and high-efficiency, high-thrust XD Linear Motors, the lens achieves a lightweight and robust body at approximately 65 oz. (1,840 g)
• Inner-zoom design maintains constant length and stable center of gravity throughout the zoom range for precise framing adjustments without shifting balance

Professional-Grade Control and Reliability

• Built-in stabilization supports Active Mode and coordinates internal stabilization control on compatible bodies
• Supports the camera body’s breathing compensation6, correcting angle-of-view shifts during focus adjustments in video recording
• Four focus hold buttons7 and a dedicated function ring for intuitive, personalized operation in the field
• Dust and moisture resistant design8 with fluorine front-element coating maintains reliable performance in challenging conditions

Pricing and Availability

The FE 100-400mm F4.5 GM OSS will be available in June for approximately €5,000 / 4,400GBP.

Sony’s other imaging products can be found at Alpha Universe

The post Sony Unveils the FE 100-400mm F4.5 GM OSS G Master appeared first on The Society of Photographers | International Photography Organisation.

Sony today introduces the Alpha 7R VI, the sixth generation of its celebrated Alpha 7R series. Built on the series’ legacy of leading resolution, this full-frame mirrorless camera pairs an approximately 66.8 effective megapixel back-illuminated fully-stacked Exmor RS CMOS sensor with the new BIONZ XR2 engine. The result: exceptional resolution, accurate color, and reliable performance across subjects ranging from people in motion to wildlife to expansive landscapes.

Sony also introduces the XLR-A4 XLR adaptor to expand on-camera audio capabilities for professional productions, including 32-bit float recording.

“The Alpha 7R series stands for image quality you can trust on screen, in print, and in the most demanding conditions. The Alpha 7R VI takes that further with the speed, intelligence, battery life, and viewfinder quality our creators have been asking for. Every decision strengthens what this series does best and makes it work harder for the people who rely on it,” said Yoshioka Naoto, Head of Marketing, Imaging, Products and Solutions, Sony Europe.

Alpha 7R VI Key Features:

• Expanded High-Resolution Shooting
• 66.8 MP (approximate, effective) full-frame fully-stacked Exmor RS sensor with up to 16 stopsof dynamic range and reduced noise in the mid-sensitivity range
• Precise 5-axis optical image stabilization delivering up to 8.5 stops at the center and 7.0 stops at the periphery
• Auto White Balance powered by visible light and infrared (IR) sensor and deep-learning illumination estimation, for stable natural color in shaded or indoor scenes
• Intelligence in Every Frame with High-Speed, High-Precision Continuous Shooting
• BIONZ XR2 engine with integrated AI processing unit and approximately 5.6x faster sensor readout than the previous model, enabling blackout-free continuous shooting at up to approximately 30 fps6delivering up to 60 AF/AE calculations per second with AF/AE tracking
• Real-time Recognition AF+ (Plus) with skeletal-based human pose estimation and tracking, for reliable focus on fast-moving subjects including athletes and dynamic scenes

Built for Professional Demands

• New NP-SA100 high-capacity battery (2670 mAh) supports up to 710 still images via LCD monitor or 600 via viewfinder (CIPA standard), reducing battery changes during extended shoots
• Approximately 9.44M dot OLED viewfinder with a DCI-P3 equivalent color gamut and 10-bit HDR—maximum brightness is approximately three times higher than conventional models for clear visibility in bright environments
• Effective heat management allows uninterrupted 8K movie recording up to 120 min
• Dual USB Type-C ports for simultaneous charging and data transfer; illuminated rear buttons for low-light operation
• Magnesium alloy for a lightweight and durable body; 4-axis multi-angle LCD monitor for flexible shooting angles; mode-dial “Memory Recall” links shooting setups to customizable buttons
• Supports Sony’s Camera Authenticity Solution, including the C2PA standard, enabling verification that still images and videos were captured with a camera (not AI-generated)

Professional Video

• 8K 30p recording with 8.2K oversampling and full frame 4K 60p and 120p recording without cro
• Dual Gain Shooting, a first in the Alpha series, optimizes sensor performance to reduce noise losing shadow detail for smooth gradation and wide latitude
• Redesigned in-camera stabilization expands the roll-direction compensation range by 2x; Dynamic active Mode delivers smooth and steady handheld
• 32-bit float audio internal recording in camera when paired with the XLR-A4 XLR adaptor, eliminating the need for fine adjustment on location

Key Features of the XLR-A4 XLR Adaptor

• Supports in-camera digital audio recording with up to 4-channel; XLR microphones, such as the ECM-778 (up to 2ch), and connects 3.5 mm stereo mini jack microphones (2ch stereo) via the Multi Interface (MI) Shoe
• Dual AD converters digitize microphone signals across a wide dynamic range, capturing quiet ambience through loud action with clarity
• Records digital audio at up to 96kHz 32-bit float 4ch on compatible cameras, fully leveraging high-end XLR microphone quality. The 32-bit float format eliminates the need for fine gain adjustment on location, significantly reducing the risk of audio distortion
• Lower profile height design and a reinforced chassis structure compared to the XLR-K3M, supporting stable shooting across on-location scenarios
• Supplied shoe audio extension cable allows placement up to approximately 60 cm from the camera; side routing minimizes interference with rigs and accessories
• USB Audio Class 2.0 compatible; functions as a 96 kHz 24-bit 2ch audio interface when connected to a PC for on-site audio monitoring and editing

Pricing and Availability:

The Alpha 7R VI (ILCE-7RM6) is available from June 2026 for approximately 5,100 EUR / 4,400 GBP.The new XLR-A4, XLR adaptor is available from June 2026 for approximately 750 EUR / 660 GBP.

https://www.sony.co.uk

The post Sony Accelerates High-Resolution Photography with the Alpha 7R VI appeared first on The Society of Photographers | International Photography Organisation.

Leading the awards, the Sony Alpha 7 V was named Best Full Frame Expert Camera, praised for its outstanding performance, versatility, and advanced imaging capabilities.

In the lens category, Sony achieved further success with the Sony FE 50-150mm F2 GM, which received the award for Best Full Frame Telephoto Zoom Lens, recognised for its exceptional optical quality and professional-grade performance. The Sony FE TIPA WORLD AWARDS 2026100mm F2.8 Macro GM OSS was also honoured as Best Macro Lens, celebrated for its precision, sharpness, and innovative design.

Additionally, the Sony RX1R III was awarded Best Professional Fixed Lens Camera, reinforcing Sony’s strength in premium compact full-frame solutions.

The TIPA World Awards are among the most respected accolades in the global imaging industry, judged by a panel of expert editors from leading photography publications worldwide.

These awards further underline Sony’s commitment to developing cutting-edge tools that empower photographers and content creators at every level.

The post Sony Celebrates Multiple Wins at TIPA World Awards 2026 appeared first on The Society of Photographers | International Photography Organisation.

Gary Neville from Surrey, England with this striking image of a Dalmatian pelican.

We are incredibly happy to announce the results of the SINWP Bird Photographer of the Year 2025 in aid of RSPB

Now in its eighth year, This prestigious competition has grown into a renowned platform for showcasing the beauty and diversity of birdlife through the work of talented photographers from around the world. Since its inception, it has raised nearly £20,000 in support of vital conservation initiatives led by the RSPB.

With over 2,200 photographs submitted from around the globe, the The SINWP Bird Photographer of the Year 2025 competition has revealed a stunning celebration of avian beauty, from kingfishers and bald eagles to owls, flamingos, and countless species beyond. The diversity and quality of the entries have been truly breathtaking.

The winning entry by Gary Neville from Surrey, England.

Gary was at the 2026 Convention to pick up his award and Certificate.

Gary tells us about the image:

”The image was taken in Lake Kerkini in northern Greece. The lake, actually a man-made reservoir, is rich in wildlife and is especially renowned for its Dalmatian Pelicans, a favourite subject among photographers worldwide. I captured this image while leaning over the side of a boat, keeping my camera away from the surface of the water, whist watching the Dalmatian pelicans slowly get closer and closer to the boat in anticipation of a fish from the boatman – the fish are considered low quality and unsuitable for sale, and are instead thrown back to the local wildlife.”

Equipment:
Sony A1
Tamron 70-180 f2.8 at around 95mm
1/400sec at F4, ISO 100

2nd place was awarded to Maggie Bullock from Cheshire, England and 3rd place was awarded to again Gary Neville from Surrey, England.

2nd Place – Maggie Bullock

3rd Place – Gary Neville

1st Place see HERE
2nd Place see HERE
3rd Place see HERE

As the quality this year’s competition was superb, Gold Awards and Highly Commended images and were also awarded.

The post Stunning Dalmatian Pelican Grabs Top Honours! appeared first on The Society of Photographers | International Photography Organisation.

Delivers Dramatic Evolution in AI Subject Recognition Capabilities and High-Speed Performance for Stills and Video

Today, Sony introduces the Alpha 7 V, the highly anticipated fifth generation in the popular Alpha 7 Full-frame mirrorless line-up powered by the newly developed partially stacked Exmor RS™ CMOS image sensor with approximately 33.0 effective MP (megapixels). The new image processing engine BIONZ XR2™¹ incorporates the AI processing unit functions of the latest α™ (Alpha^TM) series. Through these innovations, the Alpha 7 V delivers a significant performance boost across every aspect of imaging, from Real-time Recognition² AF(Auto-Focus) to Real-time Tracking³, speed, stable colour accuracy, still capture, and video versatility.

Additionally, Sony launches the FE 28-70mm f/3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting.

AI-Powered Performance Boosts

The Alpha 7 V integrates the AI processing unit into the BIONZ XR2 engine, delivering a substantial leap in autofocus speed, accuracy, and reliability. The Alpha 7 V has up to 30% improvement4 in Real-time Recognition AF that instantly recognises targeted subjects and continues to capture them with high precision. With 759 phase-detection points and up to 94% frame coverage, the camera ensures precise subject tracking across nearly the entire image area, even in challenging low-light conditions down to EV -4.05.

High-resolution RAW processing is now supported through Imaging Edge Desktop application6 for unparalleled post-production flexibility.

No compromise High-speed Continuous Shooting

The combination of a partially stacked Exmor RS™ CMOS image sensor with approximately 4.5 times faster7 readout speed increased and the BIONZ XR2™ processor results in high image quality with minimal distortion.

Additionally, high-precision tracking with up to 60 times AF/AE calculations per second and blackout-free continuous shooting up to 30 fps8 with AF/AE tracking9 ensures no missed opportunities even with fast-moving subjects moving in complex patterns, such as in wildlife and sports photography. Even during 14-bit RAW shooting, it achieves high-speed continuous shooting at up to 30 fps with AF/AE tracking.

The Pre-Capture function10, which can record up to 1 second before the shutter is pressed, captures decisive moments even with subjects whose movements are difficult to predict, such as pets and sports.
Outstanding Still Image Performance

Engineered for maximum creative control, the Alpha 7 V achieves up to 16 stops of dynamic range11, ensuring remarkable tonal detail across highlights and shadows. Even in scenes with extreme contrast, it expresses natural and smooth gradations from dark to bright areas.

The newly introduced AI-driven Auto White Balance (AWB) leverages advanced scene analysis for consistent colour rendering and uses light source estimation through deep learning technology. By automatically identifying the light source in the shooting environment with high precision and adjusting to appropriate colour tones, it enables natural and stable colour reproduction, resulting in more faithful colours and reducing post-production workload.

Versatile Video Capabilities

Expanding creative possibilities for hybrid creators, the Alpha 7 V introduces additional 4K recording modes, including 7K oversampled 4K 60p recording12 available in full-frame mode and 4K 120p13 mode recording in APS-C mode/Super 35mm delivers rich, detailed footage with exceptional flexibility in editing.

Full pixel readout without pixel binning enables highly detailed video recording down to the finest details.

The image stabilisation features Dynamic Active Mode14, enabling smooth and stable video expression even when handheld. Users can enjoy high-quality video recording in a wide range of scenes, from vlogs and creative productions to capturing family memories.

The camera also features an Auto Framing function that automatically maintains optimal composition of subjects during recording through AI-powered subject recognition. This enables stable composition video recording in various scenes

New in-camera noise reduction and improved internal mic functionality15 ensures high-quality audio recording by reducing steady background noises, minimising interference, and maintaining natural sound.

Enhanced Operability and Usability

Designed with efficiency in mind, the Alpha 7 V offers Wi-Fi® 6E GHz compatibility16 for high-speed, stable wireless transmission, along with dual USB Type-C® ports for improved workflow and flexibility.

Vertical format support and an adjustable electronic shutter sound make shooting adaptable across diverse environments.

The 4-axis multi-angle monitor combines tilt and vari-angle design, offering unrestricted horizontal and vertical adjustment for greater shooting freedom.

A better finger fit on the grip provides improved comfort, stability, and control during extended sessions.

Built for Reliability

The Alpha 7 V features upgraded power management and enhanced stamina performance, enabling longer shooting sessions without interruption. A new Monitor Low Bright mode extends battery life17 even further, while improved thermal management supports extended18 4K recording with uncompromised quality, approximately 630 shots when using viewfinder per CIPA standards.

FE 28-70mm f/3.5-5.6 OSS II – The All-Around Lens

Compact, lightweight, and engineered for speed, the FE 28-70mm f/3.5-5.6 OSS II is designed to fully leverage the continuous shooting19 capabilities of the Alpha 7 V sensor. When combined with compatible cameras, this new lens offers up to 120 fps AF/AE tracking20, continuous shooting, seamless body-lens coordinated image stabilisation, AF available even during zooming, and built-in breathing compensation support. From dynamic action shots to fast-paced events or high-quality video capture, this lens delivers smooth, dependable responsiveness and flexibility.

Social Responsibility

Aligned with Sony’s ambitious ‘Road to Zero’ initiative, this product supports the company’s vision for achieving a zero environmental footprint by 2050. The Sony Group’s manufacturing facilities for imaging products, including the Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II, operate at 100% renewable energy. The packaging uses Sony’s proprietary environmentally friendly Original Blended Material21 instead of plastic22.

Pricing and Availability

The Alpha 7 V Body will be available to purchase from 2nd December 2025 for approximately £2,799 / 2,999 EUR.

The FE 28-70mm f/3.5-5.6 OSS II will be available in February 2026 for approximately £429 / 479EUR.

Exclusive stories and exciting new content shot with the new Alpha 7 V and Sony’s other imaging products can be found here, a site created to inform, educate, and inspire content creators.

You’re in luck – the new Sony Alpha 7 V (and other latest kit) will be on display at the London Photo Trade Show 2026 in January.
You’ll be able to get hands-on with the camera in person when the trade show runs from 15–17 January 2026 at Novotel London West, Hammersmith.
Book your FREE* Trade Show ticket today https://thesocieties.net/convention/

The post Sony Launches Alpha 7 V and FE 28-70mm f/3.5-5.6 OSS II appeared first on The Society of Photographers | International Photography Organisation.

Park Cameras have officially launched their Black Friday 2025 camera deals, with early savings across cameras, lenses, bags, lighting, printers, tripods and accessories.

These Park Cameras Black Friday offers include some of the lowest prices of the year, and new deals are added every day throughout November. Whether you’re upgrading your mirrorless body, investing in a new lens, or stocking up on essential accessories, now is the best time to buy.

View all current Park Cameras Black Friday deals:
https://www.parkcameras.com/blackfriday

Why Shop Park Cameras Black Friday Deals?

Park Cameras is one of the UK’s leading independent photography retailers, and their Black Friday event always delivers:

• Deep discounts across Canon, Nikon, Sony, Fujifilm, Panasonic, OM System and Leica
• Lens savings from Sigma, Tamron, Samyang, and major mirrorless brands
• Big reductions on lighting, bags, tripods, printers and accessories
• New deals added daily
• Free UK delivery options and excellent customer support

Canon Black Friday Deals 2025

Canon’s Black Friday sale is already underway with major savings on the EOS R system, printers and accessories.

This year’s headline offers include:

Canon EOS R5 Mark II

Save £200 + Claim £500 Cashback + Free Joby Wavo PRO DS Mic (£229)
Black Friday Price: £3,795.00 (after cashback)
View the deal

Canon EOS R6 Mark II

Save £200 + Claim £400 Cashback
Now £1,599.00 — Ends 31.12.25
View the deal

Canon Pixma Pro-200S

Save 30% with code CANON-30
Now £321.30 — Ends 02.12.25
View the deal

Canon’s 2025 Black Friday highlights:

• Savings on Canon EOS R mirrorless cameras
• Up to 30% off Canon printers, mini-printers and photo printers
• Discounts on vlogging kits, compact cameras and scanners
• Great-value bundles for creators and hybrid shooters

Sony Black Friday Deals 2025

Sony fans can enjoy early offers on Alpha mirrorless cameras, E-mount lenses and creator vlogging kits.

Sony a7 IV

Save £252 + Claim £150 Cashback + Free 64GB SD Card
Now £1,747 — Ends 31.12.25
View the deal

Sony a7 III

Save £220
Now £949.00 — Ends 31.12.25
View the deal

Sony ZV-1 Camera

Save £70.00
Now £579.00
View the deal

Current Sony Black Friday highlights include:

• Savings on Sony A7 III, A7 IV, and popular APS-C bodies
• Deals on Sony ZV-1, ZV-E10 and ZV-1F
• Lens bundles perfect for hybrid creators
• Discounts on FE primes, zooms and video-focused lenses

Bookmark this section—Sony traditionally drops even more deals mid-November.

Nikon Black Friday Deals 2025

Nikon has launched one of its biggest Black Friday events yet, with strong savings across the Z mirrorless system.

Nikon Z8

Save £1,000 — Lowest ever price
Now £2,799 — Ends 31.12.25
View the deal

Nikon Z6 III

Save £700
Now £1,799 — Ends 31.12.25
View the deal

Nikon Z 24–70mm f/2.8 S II (New)

Save £600
Now £1,999 — Ends 31.12.25
View the deal

What’s included in Nikon’s Black Friday lineup?

• Big savings on Nikon Z cameras
• Discounts across Z-mount lenses—both primes and zooms
• Deals on binoculars for outdoor photographers, birders and travellers
• Perfect entry point into Nikon’s powerful mirrorless ecosystem

Black Friday Lens Deals 2025

Lens deals are always a Black Friday favourite, and Park Cameras have reductions across:

• Canon RF, Sony FE, Nikon Z, Fujifilm X and more
• Third-party favourites from Sigma, Tamron, Samyang, Viltrox and Laowa
• Portrait primes, wide-angles, macro lenses, telephotos and video zooms

Tamron 28-75mm f/2.8 Di III VXD G2 Lens for Sony E

SAVE £50.00
NOW £599.00
View the deal

Sigma 24-70mm f/2.8 DG DN II Art Lens for Sony E

£999 after Cashback
View the deal

Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR Lens Black

£544 after Cashback
View the deal

Whether you’re shooting weddings, portraits, landscapes or commercial work, there are excellent upgrades available at limited-time prices.

Used Camera Gear Deals – Save Even More

Park Cameras also offer extensive savings on used and pre-owned cameras and lenses, all tested and quality-checked by their expert team.

Why buy used from Park Cameras?

• Every item is electronically and mechanically tested
• Sensors are checked and cleaned
• All used gear comes with a 6-month warranty
• Listing photos show the actual item you’ll receive
• Honest condition ratings
• Eco-friendly packaging supports sustainability

Used Nikon D3100

View the deal

Used Sony A7 IV

View the deal

Used Canon EOS 600D

View the deal

Buying used is one of the best ways to maximise value this Black Friday.

Black Friday Camera Bag & Backpack Deals 2025

Top bag brands are included in this year’s sale, with discounts on:

• Lowepro camera backpacks
• Peak Design everyday bags and slings
• Gomatic McKinnon camera packs
• Vanguard travel and studio bags
• Rolling cases, cross-body bags & belt pouches

Vanguard VEO Metro B25L Backpack Black

Save £50.00
Now £134.00
View the deal

Lowepro ProTactic BP 350 AW III Backpack

Save £68.01
Now £142.99
View the deal

Think Tank Airport Advantage XT Black

Save £80.00
Now £249.00
View the deal

Perfect for travel, weddings or studio shooters upgrading their carry system.

Black Friday Tripod Deals 2025

Park Cameras have reduced some of the world’s best tripod brands, including:

• 3 Legged Thing
• Gitzo
• Manfrotto
• Peak Design
• Vanguard

Peak Design Travel Tripod Aluminium

Save £80.00
Now £299.00
View the deal

Vanguard VEO 3T+ 234AB Aluminium Travel Tripod With BH-110S Ball Head

Save £100.00
Now £149.00
View the deal

3 Legged Thing Legends Mike Tripod

Save £70.00
Now £399.00
View the deal

From lightweight travel tripods to heavy-duty video heads, there’s plenty to choose from.

Black Friday Photo & Video Accessory Deals 2025

Save across essential creative accessories, including:

• Hoya & other UV/ND filters
• Memory cards & readers
• Canon printers
• Colour calibration tools (Datacolor, X-Rite)
• DJI accessories and creator tools
• Microphones, gimbals, lights and more

Peak Design Leash Charcoal Camera Strap

Save £5.00
Now £35.00
View the deal

Hoya 77mm Fusion One Next UV Filter

Save £14.00
Now £40.00
View the deal

VSGO Full-Frame Sensor Cleaning Rod Kit

Save £6.00
Now £23.00
View the deal

A great time to stock up on the bits that keep your workflow smooth.

Final Thoughts — Park Cameras Black Friday Deals Not to Miss

Park Cameras’ Black Friday 2025 event is one of their biggest yet, offering huge savings across every category of photo and video gear. New deals are added daily and many offers are strictly limited, so it’s worth checking back frequently.

See all current deals here:
https://www.parkcameras.com/blackfriday

Looking for More Photography Black Friday Deals?

We’re gathering the best offers on software, gear, accessories, training and more—all in one place. New deals are being added daily.

Explore our Black Friday 2025 Hub
Black Friday 2025 — The Best Photographic Deals in One Place

The post Park Cameras Black Friday 2025 — Early Deals on Cameras, Lenses & Photography Gear appeared first on The Society of Photographers | International Photography Organisation.

Sony is pleased to announce the release of two new accessories within its Alpha™ camera range. Catering to the needs of professional photographers who frequently shoot in inclement weather or carry a super-telephoto Alpha lens over long distances, the new accessories provide comprehensive protection for Alpha camera gear.

To assist photographers dedicated to outdoor pursuits, a rain cover will be available from December that protects equipment from rain and snow, in addition a soft carrying case that balances protection and mobility for super-telephoto Alpha lenses will also be available from January. 

Rain Cover

The new rain cover is designed to withstand tough conditions and will protect your camera and lens even when shooting in rain or snow. It is made from breathable material (water vapour permeability of 20,000 g/m2/24h or higher1) preventing moisture build-up even during long periods of shooting.

The fastening strap makes the cover fast and easy to attach and remove, so you can quickly protect your equipment even in the event of sudden weather changes. When not in use, it can be folded away and stored conveniently in the attached pouch.

It includes a transparent window to ensure visibility of the viewfinder, monitor, and control panel on compatible Sony cameras during use, allowing shooting whilst protecting the equipment. 

The rain cover will be available in two sizes large (LCR-EL) and small (LCR-ES), so you can choose the best fit for the lens being used and can be purchased in both black and white. All variations will be available to purchase from December for £150 / €180. 

For more details, please refer to the product page.

For compatible models, please visit sony.net/dics/raincover

Soft Carrying Case for Super-Telephoto Alpha Lenses

The new soft carrying case for Super-Telephoto Alpha Lenses has been carefully designed to ensure supreme protection of equipment from dust and scratches. It is designed with a conical shape, making it the perfect fit for storing and carrying compatible Sony lenses, a great addition to the range to support outdoor photography for sports events, bird and wildlife photography.

For easy transportation, it includes both shoulder straps and handles to allow for multiple carrying options, by hand, over the shoulder or crossbody.

The large opening zipper mechanism enables easy lens removal and the internal anti-drop strap secures the lens when the zipper is left open in case of accidental drops.

The new lens case is available to purchase from January, in three sizes:

• Large (LCS-LTL) £170 / €200
• Medium (LCS-LTM) £160 / €190
• Small (LCS-LTS) £150 / €180

For more details, please refer to the product page. For compatible models, please refer to the following pages:

• Large LCS-LTL
• Medium LCS-LTM
• Small LCS-LTS

The post Sony Expands its Range of Alpha™ Accessories  appeared first on The Society of Photographers | International Photography Organisation.

Sony is providing free software updates for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These updates support “Real-time Recognition AF+ (Plus)” with improved person recognition performance and recording of authenticity information for videos. Some features of this software update are planned for deployment to other models in the future.

Key updates for both the Alpha 1 II and Alpha 9 III models:

• Support for Real-time Recognition Auto Focus (AF+) with improved person recognition performance: Enhanced human pose estimation technology allows the camera to continuously track initially captured subjects with high accuracy, even in challenging sports scenes where athletes cross paths.
• Support for recording authenticity information in videos: Authenticity data, once available only for still images, can now be attached to video recordings as digital signatures, enhancing content verification. For details, please refer here.
• Enable preset focus function for zoom lenses without power zoom: The preset focus function can now be used with zoom lenses that do not have power zoom.

Additionally, the Alpha 9 III has received the following updates:

• The Addition of Auto to Recognition Target: When Auto is selected in the Recognition Target subject setting, the camera automatically selects and recognises a subject from among the recognition targets to which check marks were added on the [Auto Recog. Target] screen.
• Vertical orientation support for shooting information layout: The shooting information layout displayed on screen now supports both horizontal and vertical orientations.

For compatible models and details of each function, please visit the support page for each camera:

• Alpha 1 II
• Alpha 9 III

The post Free Software Update to Enhance Real-time Recognition AF (Auto-Focus) Performance and Other Features for Sony Electronics’ Interchangeable-lens cameras Alpha 1 II and Alpha 9 III appeared first on The Society of Photographers | International Photography Organisation.

October 21, 2025 – Tamron Co., Ltd. (President & CEO: Shogo Sakuraba; Headquarters: Saitama City, Japan; “TAMRON”), a leading manufacturer of optics for diverse applications, announces the launch of the 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras on November 20, 2025.

PRODUCT NAME: 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) For Sony E-mount
DATE OF LAUNCH: November 20, 2025

The TAMRON 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, TAMRON celebrates its 75th anniversary with this new cutting-edge lens.

The new G2 model maintains its compact size while expanding the wide end from 28mm to 25mm and preserving the 200mm telephoto range. It offers improved image quality and faster, more precise autofocus powered by TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism. With a maximum magnification ratio of 1:1.9 at the 25mm wide end, the lens also provides half-macro shooting.

Combining portability with uncompromising performance, this next-generation all-in-one zoom lens supports creative expression for everyone from beginners to professionals. Experience the full potential of an all-in-one zoom, reimagined.

Product features

1. Advanced 2nd-Generation All-in-One Zoom – The 25-200mm F2.8-5.6 G2
2. Compact All-in-One Zoom Lens Excels at Everything from Everyday Moments to Expressing Your Creativity
3. Exceptional Image Quality – Captures Every Detail
4. Fast, Precise VXD Autofocus – Great for Capturing Sports and Pets in Motion
5. Outstanding Close-Up Performance with 1:1.9 Magnification – Enjoy Half-Macro Shooting
6. Compatible with TAMRON Lens Utility™ Software for Easy Customization
7. Comfortable Ergonomic Design for Ease of Use
   • Enhanced Exterior Surface
   • Smooth and User-Friendly Zoom and Focus Rings
8. Unified 67mm Filter Size

Specifications

Focal Length – 25-200mm
Light intensity – F 2.8-5.6
Minimum Object Distance – 0.16m (WIDE) 0.8m (TELE)
Maximum Magnification Ratio – 1:1.9 (WIDE) 1:3.9 (TELE)
Filter Size – 67mm
Weight – 575 g (Sony E-Mount)
Item number – A075S

https://www.tamron.eu/en

The post All-in-One 8x Zoom 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount appeared first on The Society of Photographers | International Photography Organisation.

Sony UK is excited to launch its Winter Cashback promotion, now live and running from 1 October 2025 to 31 January 2026 (inclusive).

During this period, customers purchasing selected Sony products from authorised UK retailers can claim cashback on eligible models.

Featured cashback highlights

Some of the standout offers include:

• Up to £500 cashback on the Sony Alpha A7R V body
• £300 cashback on the Sony Alpha A7S III body
• £150 cashback on the Sony Alpha A7 IV (body)
• £100 cashback on the Sony Alpha A7C II body
• Other models and lens kits are included.

These cashback amounts are applied after claim via Sony’s dedicated cashback portal.

How to claim & conditions

• Customers should submit their claim online through Sony’s official redemption site, following the instructions and deadlines stated.
• The promotion cannot be combined with other Sony cashback offers (for example, student cashback) at time of purchase.
• Only purchases from authorised UK retailers within the promotional dates are eligible.
• Full terms and conditions, including claim deadlines, product eligibility lists, and procedure, are available in Sony’s official T&Cs.
• “This Winter Cashback scheme not only provides financial incentive but also ensures more people can access Sony’s best-in-class devices,” said [Spokesperson Name, Title, Sony UK].

Sony encourages photography and tech enthusiasts alike to take advantage of this window to upgrade their gear while enjoying meaningful savings.

Claim your cashback here

Come and see Sony Exhibiting at 2026 London Photography & Video Trade Show
Sony Europe B.V. will be exhibiting at the 2026 London Photography & Video Trade Show, hosted by The Society of Photographers at Novotel London West, Hammersmith from 15–17 January 2026.
Book your place here https://thesocieties.net/convention/

The post Sony UK unveils Winter Cashback: up to £500 back on flagship cameras and more appeared first on The Society of Photographers | International Photography Organisation.