Visitors to stand K201 will find two key themes to experience during the event: a vintage 1940s train station, and a colourful Birds of Paradise setting, to give attendees the chance to sample The Creativity Hub’s events and build their portfolio for free.

Naomi Lane, Co-Founder of The Creativity Hub, said, “We can’t wait to give everyone a taster of our immersive events and the chance to add something unique to their portfolio for free. Partnering with Rotolight is the icing on the cake for us, as we always strive to offer something a little bit different, something that you can’t find elsewhere and so Rotolight fits that bill perfectly. We look forward to welcoming visitors to the stand soon.”

Attendees to the stand can also explore Rotolight’s UK-made, award-winning LED lighting products aimed at streamlining imagemaker workflows. Combining the shoot what you see benefits of powerful continuous light with a High Speed RGBWW strobe, the AEOS 2 and NEO 3 are perfect for studio and location. Choose from over 16.7 million colours or 2,500 digital filters and effortlessly access key features and recall your favourite settings at a moment’s notice thanks to an intuitive, full-colour touchscreen display. Rotolight will also be showcasing their brand-new modifiers including the R90 and R120 Parabolic Softboxes and the world’s first SmartSoft Box.

Rod Gammons, Founder of Rotolight, said, “The Photography Show is always a must for the diary and we’re excited to be showcasing a range of new products this year. Rotolights market leading RGBWW LED lighting products provide endless creative possibilities, and combined with the amazing styling, organisation and imagination of The Creativity Hub will undoubtedly be very special for photographers. We can’t wait to see everyone there!”

The stand will also be holding talks and demos throughout the day as well as exclusive show offers from both Rotolight and The Creativity Hub.

The Photography Show takes place from Saturday 17 to Tuesday 20 September 2022, with Monday being closed so that we may pay respects to Queen Elizabeth II. The event is located at the NEC, Birmingham and visitors can find Rotolight and The Creativity Hub at stand K201.

For more information about The Creativity Hub, visit www.creativityhubevents.com. For Rotolight, visit https://www.rotolight.com.

The post A Taste of Vintage Paradise at TPS appeared first on The Society of Photographers | International Photography Organisation.

British LED lighting manufacturer, Rotolight, has revealed its highly anticipated native iOS & Android application for the award-winning AEOS 2 and NEO 3 RGBWW LED lights, delivering ultimate control and market-leading functionality for the Rotolight user community.

With the all-new Rotolight app for NEO 3 & AEOS 2, available on smartphones and tablets, easily adjust kelvin, brightness, HSI, Gels, flash settings & SFX, on up to 20 lights. Featuring a virtual replica of the award-winning touchscreen found on the back of the latest generation Rotolights, the app offers familiarity and ease of use for existing customers. With real-time two-way communication between the app and the lights, all changes are instantly updated with zero latency, so you’re always in control.

Featuring a brand new virtual colour wheel, choose from an endless colour palette including 16.7million colours and 2,500 of your favourite filters. Create custom presets, effortlessly access key features and recall your favourite settings, right from the palm of your hand. Along with many new features, a new green/magenta feature has also been added for NEO 3 and AEOS 2 users in a supporting firmware 2.0 release, which is available now.

Andy Kruczek: Professional Photo Magazine, Said: “The Rotolight app makes using the lights a breeze, it’s easy to use, efficient, and elegant. It’s been a perfect accompaniment to the rest of the system, it’s invaluable.”

Controlling your light when mounted inside modifiers has never been easier with the new Rotolight app. Revolutionise your workflow and save time on set and in the studio with real-time adjustments from up to 200ft. This makes the app the perfect accompaniment to the new range of Rotolight modifiers, enabling wireless adjustment of Rotolight’s world’s first electronic “SmartSoft” Box, as well as providing ease of use with the new R90 and R120 parabolic softboxes.

Rod Aaron Gammons, CEO, Rotolight, said: “We’re delighted to unveil our brand new Rotolight app, which when paired with our award-winning product range, enables us to deliver a world-class user experience that enhances the creative possibilities, and simplifies the workflows of imagemakers around the globe. With a focus on continued innovation and improvement via complimentary regular firmware updates and app enhancements, Rotolight continues to demonstrate its commitment to its existing user base. We’re very excited for the Rotolight community to get hands-on with the new app.”

The app is available to download now, free of charge, from the Apple and Android stores. To update your firmware on your Rotolight to enable app compatibility, visit rotolight.com/pages/support

Key Features

• Real-time two-way adjustment between your Rotolight and app
• Adjust brightness and Kelvin settings from 3000-10,000K
• Easily store and recall custom lighting presets
• Select from an endless colour palette of 16.7 million colours, complete with a colour wheel and saturation control
• Adjust flash settings including power, group, modelling light, and flash duration, along with Kelvin, HSI and gel flash settings
• Customize and remote trigger Rotolight’s award-winning suite of cinematic lighting effects
• Select from 2500 classic lighting gels to enhance your creative possibilities
• Choose between daylight (D56) or tungsten (D32) or emulations of each filter or select from hundreds of real-world sampled light sources in ‘source match’ mode
• Instantly switch between continuous mode and flash mode from up to 200ft
• Wirelessly control diffusion from the ground-breaking Rotolight SmartSoft Box (sold separately)

Technical Roadmap

Further app updates will follow over the coming months, with Rotolight announcing development for backwards compatibility for older generation lights in a Q4’22 update (ie NEO 2, AEOS 1, Anova PRO 2, Titan series).

Whilst these older lights do not contain the wifi/Bluetooth chip found in NEO3/ AEOS2, the latest generation products will act as a “wireless bridge”, and retransmit the app data via the Skyport flash receiver, which is found in older generation lights, a further demonstration of Rotolight’s commitment to its existing user base.

Additional group controls and further app functionality will follow in interim updates over the coming months, incorporating user feedback requests.

The post Rotolight Launches Native iOS & Android App appeared first on The Society of Photographers | International Photography Organisation.

The renewed agreement sees the extension of the complementary partnership of two industry providers who between them cover model-based, themed photography experiences and award-winning LED lighting products for photographers and filmmakers.

Naomi Lane, Co-Founder of The Creativity Hub, said, “Since 2017, The Creativity Hub have been delivering imaginative, fashion-forward, creative photographic experiences to help empower the portfolios of amateur and semi-professional photographers across the UK and beyond. We always strive to offer something a little bit different, something that you can’t find elsewhere and so Rotolight fits that bill perfectly. With their dedication to true product innovation, Rotolight offers exactly what our audience needs and so we’re delighted to extend our partnership once again.”

Rod Gammons, CEO of Rotolight, said, “We are delighted to be extending our partnership with The Creativity Hub. It has been fantastic to see photographers get hands on and creative with our latest generation of lights and producing stunning images with the exclusive and premium quality of styling, models and venue choice that has become synonymous with Creativity Hub events. The extension of our partnership will continue to provide photographers with unique opportunities to experience Rotolight in a variety of genres and venues, in the UK and beyond.”

The Creativity Hub and Rotolight will combine on stand K201 at The Photography Show, taking place from Saturday 17 to Tuesday 20 September 2022 at the NEC, Birmingham, so visitors will be able to explore both lighting innovation products and photography experience events in one location at the show.

For more information about The Creativity Hub, visit www.creativityhubevents.com. For Rotolight, visit https://www.rotolight.com.

The post The Creativity Hub Extends Partnership with Rotolight appeared first on The Society of Photographers | International Photography Organisation.

British LED lighting manufacturer, Rotolight, has announced a firmware update available for all users of its award-winning AEOS 2 and NEO 3 RGBWW LED lights, offering a range of advancements to the popular lighting products.

This firmware upgrade adds a number of powerful enhancements to the functionality of the ground-breaking new lights whilst also implementing some popular user-requested features, as well as general performance improvements.

These updates continue to add to the extensive feature set that has seen the Rotolight AEOS 2 and NEO 3 scoop numerous awards since the product commenced shipping in February 22’ and demonstrates Rotolight’s commitment to delivering continual improvements and innovations to its loyal user base.

New Features

The latest firmware update includes selectable fan control modes, including Silent Fan Mode designed for video users, and is fully user-controllable.

A new ‘Lux mode’ setting offers the ultimate control for both video & photo users to extract maximum performance from the light, or to achieve a constant exposure across colour temperatures depending on user preference. Maximum Lux Mode will appeal to photographers, who want to utilise the maximum power of the lights at all times, whereas Constant Lux Mode is designed for videographers and cinematographers who may wish to maintain a constant exposure (lux) regardless of the colour temperature selected.

Rotolight NEO 3 and AEOS 2 feature an industry-first touchscreen interface that provides enhanced control and saves time on set. By popular demand, a new Touchscreen Lock Mode has been added to enable the lights to be placed in any location (i.e. a fireplace), whilst preventing accidental adjustment to chosen settings. To activate, simply press and hold both knobs at the same time to lock/unlock the screen.

This update features extensive enhancements of CineSFX® modes, including improved navigation of SFX controls making user customisation of SFX even more intuitive, as well as enhanced colour realism, and refinements to triggering of SFX via the wireless Elinchrom Skyport transmitter.

In an industry-first feature, the Rotolight NEO 3/ AEOS 2 now includes Dynamic Multi-Language Support which offers real-time adjustment throughout all menus and displays, in native Italian, French, German, Spanish and Dutch.

These new firmware additions have been developed alongside a suite of general performance improvements and minor bug fixes, including improved battery performance in maximum flash power, and improved third-party battery support in ‘max’ flash mode.

Rod Aaron Gammons, CEO, Rotolight, said: “The latest firmware updates for the Rotolight AEOS 2 and NEO 3 really demonstrate our commitment to deliver ongoing support for our users. The latest products in our range have already been incredibly well-received by creatives across the globe and we intend to continue to push forward with developments, reacting to requests from our customers while future-proofing their creative solutions.”

Firmware Roadmap

A major update (Firmware 2.0) is expected in late July providing support for Rotolight’s new native iOS & Android app which is in the final stages of beta testing and will launch simultaneously. The Rotolight app will provide wireless real-time control of brightness, colour temperature, HSI, gels, SFX, flash settings and more for the AEOS 2/NEO 3.

Additionally, this update includes a brand-new green/magenta correction control, along with numerous additional enhancements.

The post Rotolight Announces V1.2 Firmware Update for AEOS 2 & NEO 3 LED Lights appeared first on The Society of Photographers | International Photography Organisation.

Prior to the birth of Rotolight in 2009, the family behind the brand, Rod Gammons Snr, Helen Gammons, and Rod Aaron Gammons, had already built a successful business in supplying tech into the film and broadcast market, whilst also supplying photographers and independent filmmakers with brands including Sony, Canon and Apple.

“We love being the disruptors. We’re all innovators, we’re all creatives, we all love the industry,” says Rod Gammons SNR, co-founder & head of product design. It was the launch of the Canon 5D Mark II in November 2008, that changed everything. It was a camera that transformed the imaging industry, democratising filmmaking and offering filmmakers an affordable, professional-grade camera system, that could shoot high definition video at an accessible price point for the very first time. The family recognised the shift in the market that this ground-breaking camera identified and hatched their plan to create a product that would offer the same advantages in the emerging LED lighting space. Rotolight was born.

“Rotolight started from really humble beginnings. Our first office was literally the garden shed at the back of my parent’s house. And I vividly remember, every single day at the end of a work day, my dad, my mum myself would be sat at the kitchen table, literally hand assembling these products and putting them together, and the FedEx truck would turn up at the house. And that was our business,” said Rod Aaron Gammons, CEO.

Many long hours were spent, developing a light that would deliver the efficiency of LED along with an excellent quality of colour. Rotolight’s first product was the RL48, a small and highly portable light that could mount over a shotgun mic or to a hot shoe. It was immediately recognised as a product that perfectly met the needs of the burgeoning DSLR filmmaking market, instantly propelling the Rotolight brand into the psyche of a new generation of creatives.

“It was crazy. People absolutely loved them because it was something that they could slip into their pocket and just pull out whenever they needed it,“ said Rod Gammons SNR.

Rotolight made a conscious decision to manufacture its products in the UK, sharing a production facility used by Red Bull Formula 1 and McLaren. As the epicentre of global innovation and engineering expertise, this helps to maintain the brand’s reputation of producing the highest quality lighting in the industry. Rotolight has persisted in investing heavily in research and development and has shown a consistent track record of bringing market first innovations, such as the very first suite of cinematic lighting effects, (CineSFX™), SmartSoft™ Electronic Diffusion, and being the first LEDs to offer ‘shoot what you see’ benefits of continuous lighting and High-Speed Sync flash all-in-one, allowing users to flash in any of 16.7M colours, 2500 digital gels or white light from 3-10,000 Kelvin.

“One of the great advantages we have at Rotolight is that we are a family business. We listen to our users. In fact, quite frankly, we think of them as part of our family. As a family business, we’re able to react extremely quickly to good things. We can change stuff and if we have an idea, we can run with it. It gives us incredible flexibility, which in some respects is why we perhaps do unexpected things; things that the larger companies take much longer to actually get on to. That’s why you’ve seen so many surprising new technologies coming out of Rotolight’s product line.” Said Rod Gammons SNR.

These technologies can be found across the multi-award-winning range of Rotolight products which have been used on major feature films, including Ghostbusters, Afterlife, The Colour Room and James Bond – Skyfall, as well as many TV shows, such as ITV’s Dancing on Ice, Amazon’s The Expanse, and Emmy-Award winning, Grey’s Anatomy. They’ve also been used by leading celebrity portrait photographers to capture iconic images of Grace Jones, Elton John, Jake Gyllenhall, Benedict Cumberbatch, Margot Robbie and Martin Scorcese. Rotolight’s products have since gone on to become the most highly awarded LED lights in history, with over 40 awards for innovation.

“Rotolight is a family business and that really means something. You know we’ve all got very different strengths, and yet we can all overlap a little bit too, which is why family businesses do so well. I’m so proud of what we’ve achieved. We’ve worked so hard, and so have our staff. It’s been a really brilliant journey.” Said Helen Gammons, COO, Rotolight.

The post The Story of Rotolight appeared first on The Society of Photographers | International Photography Organisation.

Made from a highly durable, highly reflective material, the R90/R120 are the ultimate softboxes, ideal for your key light for portraiture, wedding, commercial, fashion and video applications. This state of the art 16-sided light-shaper that is ideal in both location and studio-based settings and offers stunning, soft light output with a crisp edge that lends dimension and focussed detail to the subject whilst producing natural-looking catchlights.

Both sizes come with removable 1-stop outer and 0.5 inner baffle diffusion panels, which can be combined to create a 1.5-stop diffusion level; used individually, or not at all to achieve a variety of contrast levels. The diffuser panels are made from state-of-the-art advanced diffuser materials to offer minimal pass through light loss. In addition, a high-quality, 40-degree fabric Honeycomb Grid is included, allowing users to fine-tune soft light in any indoor or outdoor shooting scenario.

“Following the launch of our award-winning AEOS 2 and NEO 3 lights, we’re delighted to be able to announce exciting new accessories that our customers have been asking for. These will help users create stunning soft light and the perfect complement to our new Rotolight products. We are very excited to see what Rotolight users create with them. The possibilities are endless.” Rod Aaron Gammons, CEO, Rotolight.

The Rotolight R90’s innovative quick-release system allows users to set up the softbox in a matter of seconds, saving time on a shoot. When combined with Rotolight’s new Universal Bowens/Elinchrom adaptor users can mount any model of Rotolight AEOS or NEO, or alternatively any LED light featuring a 1.4” 20 thread. Additionally, as native Bowens Mount modifiers, the R90/R120 are ideal for a range of studio flash and speedlights utilising Bowens mount, opening up creative opportunities for photographers and filmmakers and making the new modifiers a go-to choice, regardless of the user’s choice of lighting brand.

Constructed of tough, long-lasting fabric, the R90 and R120 are designed to last, featuring high quality pocketed steel tension rods for long operational life and simple, fast setup/breakdown. Shipping in July 2022.

Specifications:

• Item Type: Parabolic Softbox (16-Sided Hexadecagon Shape)
• Interior Color: Silver
• Light Compatibility: Built-In Speed Ring with Bowens S Mount
• Set-up Type: Quick release system
• Accepts Grids: Yes – Quality Fabric Honeycomb Grid included
• Removable Front Face: Yes
• Interior Baffles: Yes, Removable
• Dimensions (R90 & R120 respectively): ø: 35.4″ / ø: 90cm – ø: 47.2″ / ø: 120 cm

Each pack contains 1x Storage bag, 1x Deep Parabolic softbox, 1x Outer layer diffuser, 1 x inner layer diffuser, and 1 fabric honeycomb grid. The perfect partner for the Rotolight AEOS 1 & 2, NEO 1, 2 and 3 with the Rotolight Universal Bowens/Elinchrom Mount adapter, the modifiers are compatible with all third-party speedlights, strobes and Bowens monolight flash heads.

Pricing and availability

Both R90 & R120 modifiers are available to pre-order now and are shipping in July 2022, come with a 1-year warranty and are supplied with a honeycomb grid and sturdy carry bag, included for safe storage and transportation.

Prices are R90 ($269/ £249.99inc) and R120 ($299.99 / £289.99 ) respectively.

www.rotolight.com

The post Rotolight launches universal r90/r120 Parabolic Softbox Umbrellas appeared first on The Society of Photographers | International Photography Organisation.

Rotolight SmartSoft™ Box

Since being announced during Rotolight’s record-breaking Kickstarter campaign for the award-winning NEO 3 and AEOS 2, the Rotolight SmartSoft™ Box has proved to be one of the most highly anticipated products of the year. Now, the wait is finally over for the world’s first intelligent electronic softbox.

Delivering a genuine revolution in lighting control, the Rotolight SmartSoft™ Box has been developed to save photographers and filmmakers both time and money, allowing users to electronically adjust diffusion, focus and spread without the need for gels or additional modifiers. Like a LEE 216 on an adjustable dial, SmartSoft™ provides 1.5 stops of electronically variable diffusion thanks to Rotolight’s patented technology, providing the flexibility of a soft output and a harder light source all in one. SmartSoft™ was first debuted in Rotolight’s award-winning Titan Cinematic range, built natively into its Titan X2 and X1 fixtures, which have been used on countless feature films and TV shows by Netflix, Amazon Studios and SKY including BAFTA longlisted “The Colour Room” and “Greys Anatomy”. For the first time, this technology has now been adapted into a removable electronic softbox for its recently launched AEOS 2 fixtures, which weigh just 1.4kg (3lbs), making them the world’s thinnest, lightest 1×1 style lights in the market.

“The new SmartSoft™ Box has revolutionised how I can control light. It simply allows me to create pictures with just one modifier that have never been possible before. It’s a gamechanger in how I control light for both my commercial photography and has saved me so much time. The ease of use is phenomenal” Sam Nash, award-winning commercial & fashion photographer.

The SmartSoft™ box mounts in just seconds to the AEOS 2, and is adjustable via the intuitive touchscreen display or, via the Rotolight App

“Rotolight is delighted to announce the worlds first electronic SmartSoft™ box; a revolution in lighting control that saves time & money for photographers and filmmakers. Rotolight has proven that it is, yet again, at the cutting edge of patent-protected industry-first technologies in the lighting industry, providing our customers with unique state-of-the-art tools that enhance creative possibilities on set” Rod Aaron Gammons, CEO, Rotolight.

Rotolight Native iOS & Android App

With the all-new native Rotolight iOS and Android app, you’re always in control. It has never been simpler to switch between lighting modes, remotely adjust colour, power, SFX and much more. The new app allows the user to create custom groups and projects on up to 20 lights simultaneously; right from the palm of your hand.

Pricing and availability

Rotolight SmartSoft™ Box is available for pre-order now from www.rotolight.com, shipping August 2022 along with all official Rotolight resellers priced at $499, £439inc

The Rotolight Native iOS & Android App version 1.0 will be available for all Rotolight users on 1st June and free to download from the Apple Store and Google Play Store.

The post Rotolight Debuts The World’s First Electronic Smartsoft™ Box & Native App appeared first on The Society of Photographers | International Photography Organisation.

Operating from 12 locations in 8 countries including, the UK, Ireland, France, Netherlands, Sweden, China, the USA and now Germany, CMS Distribution’s reach is truly international and now boasts Rotolight’s award-winning and professional range of lighting solutions to its global enterprise and consumer reseller base.

“We are delighted to be working with such an innovative and inspiring brand as Rotolight. Our teams will be working to expand the reach of the products in the UK and Irish markets, enabling more people to unlock new creative possibilities with professional LED lighting. At CMS, we are committed to developing our creative products portfolio, and this partnership is a tremendous step towards achieving that.” Sean Cox, Product Sales Manager- Photographic, CMS Distribution.

Founded in 2009, Rotolight designs and manufactures innovative LED lighting products for the photographic and motion picture industries. Having launched the Rotolight NEO3 and AEOS 2 via a record-breaking Kickstarter campaign at the end of 2021, the products have arrived to revolutionise LED lighting for creatives everywhere.

The NEO 3 is a pocket-sized powerhouse and the brightest on-camera LED light ever produced, offering unrivalled power and industry-first innovations in a compact and portable body. Meanwhile, the AEOS 2 offers unmatched versatility with a uniquely lightweight and ultra-thin design, it’s the thinnest and lightest 1 x 1 panel ever made (at under 1.4kg).

Both of the new lights in the Rotolight series allow users unrivalled ‘shoot-what-you-see’ benefits, along with high-speed sync (HSS) flash in any one of 16.7 million colours from 2,500 digital filters, whilst zero recycle time ensures you’ll never miss a shot.

“We are delighted to be working with CMS Distribution, a leading distributor of premium technology brands, to significantly expand Rotolight’s presence across the UK & Ireland into major retailers. With the launch, this month of our award-winning NEO 3 and AEOS 2 lights for photographers, vloggers and filmmakers, Rotolight is now very well positioned with CMS Distribution to expand its customer base and looks forward to a long-term successful relationship.” Rod Aaron Gammons, CEO and Co-Founder at Rotolight.

Award-Winning

In the past 24 months, Rotolight has won over 15 major international awards for its product line including the Rotolight NEO 3 picking up ‘Lighting Product of the Year’ at the Amateur Photographer Awards and ‘Best On-Camera Flash’ from the Photography News Awards 2022. The brand has also been commended by the British Television Society for ‘contributing towards the advancement of the industry’.

“Winner of our Lighting Product of the Year. For its size and weight, the Rotolight NEO 3 is a very capable light; ideal for hybrid photographers who shoot stills and moving images on the move.” Amateur Photographer magazine.

“The Rotolight AEOS 2 and NEO 3 offer great power output for the money, Simple to use, lightweight and a massive range of colours. They offer something drastically different, I’ve enjoyed using them a great deal.” DP Review.

“The Rotolight NEO 3 is the best light available for your money. If you regularly shoot video and are looking for a powerful LED light, the Rotolight NEO 3 is an excellent choice.” T3 Magazine.

“While there are a lot of good LED lights on the market for photo and video, there are only a few that are truly great. The Rotolight AEOS 2 is among that group.” Petapixel.

“The new lights from Rotolight offer untold potential with their clear layout, responsiveness and touch-screen LED control. They are very user-friendly and extremely powerful.” Photography News.

The post Rotolight announces strategic partnership with CMS Distribution appeared first on The Society of Photographers | International Photography Organisation.

Amateur Photographer magazine Editor, Nigel Atherton, introduced the accolade and the Rotolight NEO 3 and AEOS 2 by stating, “It’s funny, you wait years for a true innovation in LED lighting and then two arrive at the same time,” continuing, “LED lighting technology has advanced dramatically over the past 10 years, and UK-based Rotolight has been at the forefront of its development. Five years ago, the NEO 2 blazed a trail by combining variable colour temperature with both continuous light and flash. Now the NEO 3 goes several steps further, with increased brightness and full-colour output via its RGBWW LEDs. With its intuitive touchscreen control, the NEO 3 offers photographers a choice of modes. In CCT, you get variable colour temperature from 3000 to 10,000 K, while HSI gives a choice of 16.7 million colours covering pretty much the entire spectrum. In Gel mode, Rotolight has programmed in the spectral characteristics of 2,500 different filters. In any of these modes, the NEO 3 can be used either as a continuous light or flash. A variety of special effects is also available for video work. Powered by a Sony NP-F type battery, the NEO 3 measures 145mm in diameter and weighs 354g, which means it’s small enough to be used on a camera’s hot shoe. We’d recommend getting the Ultimate kit, which includes a diffusion dome that noticeably improves the quality of the light. Overall, it’s a great option for those who shoot both stills and moving images on the move.”

“We’re over the moon to pick up this prestigious award from such a highly respected publication. Amateur Photographer magazine is the only weekly photographic publication in the world and has a rich history in the sector. The annual Amateur Photographer awards are selected by their expert technical team and are some of the most sought-after in the industry. The recognition of Rotolight’s market-leading RGBWW LED lighting innovation is welcomed by the whole team and underlines the central goal of providing endless creative possibilities for our user community.” Rotolight CEO, Rod Aaron Gammons.

The post Rotolight NEO 3 Wins Lighting Product of the Year at Amateur Photographer Awards 2022 appeared first on The Society of Photographers | International Photography Organisation.

The Rotolight Neo 3 has been crowned as the leading On-Camera Flash by the respected UK publication, Photography News, in their 2021 awards program. The prestigious accolade represents an industry first as an RGBWW LED light collects the title, heading off a host of other notable manufacturers that were shortlisted in the category.

Will Cheung, Editor in Chief at Photography News said: “The Neo 3 is a significant step forward on Rotolight’s Neo 2, with more power in both continuous and flash modes. Plus, there are myriad colour options and greater capacity from rechargeable li-ion batteries. This new light arrives as the world’s brightest on-camera LED and is a very special bit of kit indeed. For the creative content creator who wants a portable light that suits video and stills, the Neo 3 must be considered. It has untold potential and with its clear layout, responsiveness and touch-screen LED control, it’s very user-friendly”

Other lights shortlisted in the category were the Profoto A10, the Pixapro GI01 Round Head TTL and the Hahnel Modus 360RT; all of which offer the form and function of more traditional strobe lights. The Rotolight NEO 3 picking up the win in the On-Camera Flash category this year represents a considerable achievement for an LED light. Notwithstanding the light’s groundbreaking continuous light capabilities, the pocket-sized powerhouse offers an array of bicolour LEDs with a selectable colour temperature range of 3000K to 10,000K. This, along with 16.7 million colours in HSI mode and 2500 filters, are all available in continuous or flash mode with flash sync up to 1/8000sec possible.

“We’re incredibly excited to receive this prestigious award from the team at Photography News; made even more special by the fact that it adds another first to the list of industry firsts for the NEO 3,” said Rotolight CEO, Rod Aaron Gammons. Continuing: “The Neo 3 combines the ‘shoot what you see’ benefits of continuous light, with a world-first High-Speed Sync RGBWW flash, providing photographers and filmmakers with unlimited creative possibilities. We cannot wait to see what people create with the new light as it reaches its first users after last year’s successful Kickstarter campaign.”

Achieve Beautiful Soft Light with the New NEO 3 Diffuser Dome

Launching in March, Rotolight has also revealed a brand new diffuser dome, which has been designed exclusively for the NEO 3. Use in flash or continuous mode to alleviate harsh shadows. It is a quick and portable tool to instantly soften your light

Rotolight Native APP

Rotolight is also launching an exciting native iOS and Android app that will connect with both the NEO 3 and  AEOS 2. Users can easily switch between lighting modes to adjust colour, power and flash settings whilst being able to create custom groups and projects on up to 20 lights simultaneously with AEOS 2 and NEO 3 acting as a bridge to control the larger Rotolight Titans.

Get Hands-On with the NEO 3

Join acclaimed commercial photographer Sam Nash and Rotolight at one of the recently announced Rotolight X Sam Nash UK Tour. Sign up for a limited place and enjoy inspirational and educational photowalks and exclusive masterclasses in a city near you.

The post Rotolight NEO 3 breaks new ground winning best on-camera flash in illustrious industry awards appeared first on The Society of Photographers | International Photography Organisation.