Sony has announced the FE 100mm F2.8 Macro G Master OSS, its first true G Master macro prime lens, designed to redefine close-up photography. The lens delivers up to 1.4× native magnification (expandable to 2.8× with teleconverters), making it one of the most versatile macro tools in its class. Featuring four XD linear motors, it offers fast, quiet, and precise autofocus, while a newly optimized Optical SteadyShot system minimizes shake even at extreme magnifications. Built for professionals, it includes dust and moisture resistance, fluorine coating, internal focusing, and intuitive controls such as a sliding focus clutch, aperture ring, and focus limiter. Beyond macro, the lens also excels in portraits, weddings, and detailed product work.

Pricing and Availability

The Sony FE 100mm F2.8 Macro GM OSS will be available in November 2025 for approximately ​ 1,600€ / £1,400.

Check out the full press release here

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The Goniometer Head QUBE provides more than just precision as it leverages a modular structure that      provides photographers and nature observers,  unprecedented versatility. The ARCA-compatible features include a quick-release top clamp that allows effortless attachment of various devices, whilst the square foot on the bottom ensures secure and stable anchoring. With 1/4″-3/8″ threads, the Goniometer Head can also be screwed onto any compatible components.

This latest Goniometer Head also includes a swivelling function whilst still maintaining the precision movement of attached devices by 15° to the right and left is extremely effective for photographic applications such as close-up and macro range, or extreme telephoto scenarios where shallow depths of field and limited angles occur.

Where the modularity of the Goniometer Head really comes to the fore is through the ability to combine and stack two Goniometer Heads freely. Movements can then be performed either parallel to each other or offset by 90° to enable exceptional creativity.

The new Panorama Base PANORAMA=QC (comes as standard on the QUBE PRO and is an optional accessory for QUBE and QUBE DUO)  can extend

the overall setup and add a third adjustment axis to achieve the maximum configuration. The Panorama Base also features an ARCA-compatible quick-release clamp on

the top the square foot on the bottom as well as 1/4″-3/8″ threads, to provide all the accessories and flexibility for the discerning photographer.

The unparalleled precision combined with modular constructions, means the Goniometer Head QUBE provides photographers and nature enthusiasts with endless possibilities empowering them to realise their visions with unmatched accuracy.

Product configurations
QUBE   NV Modular Goniometer Head, 15° swivel w. ARCA-comp. coupling and dovetail foot
QUBE-DUO   NV Modular Goniometer Head Duo-Kit
QUBE-PRO   NV Modular Goniometer Head Pro-Kit with Panorama Base          

Price: SRP Inc VAT
QUBE   NV Modular Goniometer Head. £660.00
QUBE-DUO   NV Modular Goniometer Head Duo-Kit £1100.00
QUBE-PRO   NV Modular Goniometer Head Pro-Kit with Panorama Base £1250.00

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“FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design.

World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range

12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series.

The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4].

This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats.

A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter

With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography.

Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.

It also supports a high-performance teleconverter[6] (sold separately3). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.

Fast autofocus and excellent video recording performance

Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model7, so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.

In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies.

Intuitive operability and high reliability for safe use in harsh shooting environment

The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting.

In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting.

Pricing and Availability

The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe.

A variety of exclusive stories, videos and exciting new content shot with the newest cameras and other Sony products can be found

A product video on the new FE 70-200MM F4 Macro G OSS II can be viewed here

For more information about FE 70-200MM F4 Macro G OSS II, please visit: www.sony.co.uk

[2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format.
[3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC”
[4] With “SEL20TC”
[5] As of July 2023 product announcement.
[6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively.
[7] Compared to SEL70200G, Sony’s test conditions
[8] Compared to SEL70200G, when shooting stills, Sony’s test conditions.
[9] A software update may be required. See Sony’s support page on the web for camera compatibility info.
[10] Not guaranteed to be 100% dust and moisture proof.

https://www.sony.co.uk/

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Production of EOS Series cameras reaches 110 million mark through Canon’s pursuit of “Speed, Comfort and High Image Quality”
EOS, or Electro Optical System, is also the name of the Greek goddess of the dawn. Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for silver halide film AF SLR cameras. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions) in September 2003. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018. By striving to expand its lineup of attractive products to meet a diverse range of needs, Canon’s EOS series has gained and maintained the support of many users over the years. As a result, the company has maintained the world’s No. 1 share³ of digital SLR cameras over 20 years, from 2003 to 2022. In March 2023, Canon produced its 110 millionth EOS series camera.

Production of Canon RF/EF lenses reaches 160 million unit production milestone on the strength of advanced imaging technology
Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world firsts⁴ as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered diffractive optical (DO) element.

With the addition of the RF Lens – which achieves unprecedented high image quality by leveraging a large aperture and short-back focus, along with a high-speed signal transmission system, that are the hallmarks of the EOS R System launched in 2018 – the entire range of lenses has been expanded to include a total of 115 models⁵, expanding the possibilities of image capture. In May 2023, the Company celebrated the production of 160 million EOS series interchangeable lenses.

Refining its proprietary imaging technologies, Canon will continue to strengthen and expand the EOS series along with its RF and EF lens lineup, striving to push the frontier of imaging forward and to contribute to the further development of photographic and video imaging culture.

The EOS Series
The EOS series, a new generation of AF SLR cameras that adopt the world’s first electronic mount system achieving full electronic control of the entire system, was launched with the EOS 650, released in March 1987.

As silver halide cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in Japan in 1989, aimed at professionals, and the EOS 500 (EOS Rebel XS or EOS Kiss in other regions) in Japan in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released in Japan the groundbreaking EOS 300D Digital (EOS Digital Rebel or EOS Kiss Digital in other regions), an entry-level digital SLR camera that realized a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products.

In October 2018 Canon launched the EOS R System, which includes the inaugural EOS R and the EOS R5 – the first camera to feature 8K video recording – released in July 2020 along with the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance, and the compact, light-weight EOS R100, thus expanding the company’s product lineup. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021. With the launch of these products and technologies, Canon is tirelessly pursuing new possibilities for visual expression.

Canon’s RF and EF Lenses
Since the release of the first EF lens, launched alongside the EOS series in March 1987, Canon has produced such EF lenses featuring world-first technologies as the EF 75-300mm f/4-5.6 IS USM with image stabilization in Japan in 1995, the EF 400mm f/4 DO IS USM with a DO lens in Japan in 2001 and the EF 24mm f/1.4L II USM, treated with highly antireflective Subwavelength Structure Coating (SWC⁶) in Japan in 2008. In 2018, Canon released the RF 28-70mm F2 L USM – a standard zoom lens to achieve the world’s first fast f/2 aperture across the entire zoom range⁷ – and in May 2023, the company released the RF 100-300mm F2.8 L IS USM large-diameter telephoto zoom lens that realizes both high image quality and portability.

Today, Canon boasts 115 lenses in its rich RF and EF lens lineup that comprises such lenses as an ultra-wide-angle 5.2 mm focal length lens, a 1200 mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses, VR lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.

1. Total unit sales of both silver halide (film) and digital cameras. Includes cinema cameras for video production.
2. Includes EF, EF-S, RF, RF-S, EF-M and EF Cinema lenses and lens extenders.
3. In terms of market share by number of units sold. Based on Canon research.
4. Among interchangeable SLR camera lenses. Based on Canon research.
5. The number of types of lenses available for sale may differ depending on regional markets. Includes four lens extenders. As of June 28, 2023.
6. Subwavelength Structure Coating: a specialized lens coating that offers strong anti-reflection properties.
7. Among interchangeable lenses supporting autofocus across the entire standard zoom range and compatible with 35mm equivalent full-frame sensor cameras. Based on Canon research.

www.canon.co.uk/

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FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) has unveiled the latest development roadmap for interchangeable XF lenses for the X Series of compact and lightweight mirrorless digital cameras, which offer outstanding image quality based on the company’s proprietary color reproduction technology. The latest roadmap shows the addition of three new lenses, i.e. a large-diameter mid-telephoto prime lens, a standard macro lens and an ultra wide-angle prime lens.

Fujifilm has actively expanded the XF lens lineup in pursuit of the X Mount system’s*1 premium image quality and advanced portability. Newly joining the new-generation “large diameter prime” series is a mid-telephoto prime lens. It expands the series’ range of focal lengths from 18mm in wide angle (equivalent to 27mm in the 35mm film format) to 56mm in mid telephoto (equivalent to 85mm in the 35mm film format). Users can enjoy the series’ impressive descriptive performance, based on its outstanding image quality and image resolution, in a wide variety of photographic situations.

Also, a standard macro lens and an ultra wide-angle prime lens are newly added to the “compact prime” series of small and lightweight lenses, further expanding the series’ shooting scenes. Taking advantage of the X Mount system’s mobility, Fujifilm will cater to diverse shooting needs.

*1 The system based on the X Mount, a lens mount for the X Series of mirrorless digital cameras equipped with an APS-C sensor.

Interchangeable lenses newly added to the roadmap
① Large-diameter mid-telephoto prime lens “XF56mmF1.2”

This is a mid-telephoto lens to join the new generation of “large-diameter prime” series, pursuing even a higher level of image quality. Its focal length of 56mm (equivalent to 85mm in the 35mm film format) and the maximum aperture of F1.2 make it a perfect portrait lens.
② Standard macro lens “XF30mmF2.8 R Macro”

This is a compact macro lens with a standard angle of view. The compact and lightweight design makes it an ideal walk-around lens that can cover a wide range of photographic situations from snapshots to landscape, portraiture and tabletop photography of foods and accessories.
③ Ultra wide-angle prime lens “XF8mmF3.5”

This is a compact ultra wide-angle prime lens that offers the widest-angle focal length of 8mm (equivalent to 12mm in the 35mm film format) among prime XF lenses. Despite being an ultra wide-angle lens, the compact and lightweight design makes it easy to carry.

With the extensive 42-lens lineup including the new three lenses added to the development roadmap, Fujifilm will meet its users’ diverse photographic needs.

Development Roadmap for Interchangeable Lenses for the “X Series”

The lenses newly added to the roadmap are shown in green frame.

• * The final exterior design may be different from the images shown in the roadmap.
• * This roadmap is as of May 2022. Product specifications are subject to change.
• * The figures shown in brackets are equivalent focal lengths in the 35mm film format.

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