Nikon Europe today announces an extended, free five-year warranty on all newly purchased NIKKOR Z mount lenses.

Purchasing a new NIKKOR Z mount lens now comes with added peace of mind, as the lens will be covered against faults that might occur within the first five years of ownership.

The new warranty is applicable in most European countries and covers NIKKOR Z lenses purchased from authorised Nikon retailers, Nikon Store and Nikon Plazas in Europe.

All NIKKOR Z mount lenses are covered by the new warranty, including kit lenses and teleconverters. If a claim fulfils the conditions during the extended warranty period, the lens will be repaired free of charge by authorised Nikon technicians.

Customers simply need to register their NIKKOR Z lens product within 90 days of purchase via an easy online process and it will be covered for five years from the date of purchase.

Nikon has been designing and manufacturing NIKKOR lenses for more than 90 years, pushing innovation in optical science alongside a dedication to the highest possible quality products. This extended free warranty reflects Nikon’s confidence in the enduring quality of NIKKOR lenses.

Find out more at: https://www.nikoneurope.com/extended-warranty/  

The post Nikon Europe Announces Free Extended Five-Year Warranty on Nikkor Z Mount Lenses appeared first on The Society of Photographers | International Photography Organisation.

Nikon adds the highly versatile NIKKOR Z 24-105mm f/4-7.1 zoom lens to its range of Nikon Z full-frame lenses. With its lightweight build, flexible wide-angle to mid-telephoto reach, and superb close-up performance, this travel-friendly full-frame zoom lens inspires discovery. Easy to carry and to handle, it’s perfect for photographers and content creators who want to explore their creative potential.

The NIKKOR Z 24-105mm f/4-7.1 makes a brilliant travel companion and a great everyday muse. Photos or video, the 24-105mm focal-length range allows plenty of space for experimenting with framing and composition, while the smooth, fast autofocus helps to get the best out of every shot. Sharp close-up performance encourages new subjects and perspectives: users can capture beautifully balanced detail shots thanks to a short minimum focus distance at both ends of the zoom range and a 0.5x reproduction ratio.

Lightweight and sealed for comfortable portability, the NIKKOR Z 24-105mm f/4-7.1 is a great walkaround lens: perfect whether capturing the vibe of a destination on a trip away or getting in valuable daily practice. It balances beautifully with smaller full-frame Z cameras like the Z5II, creating a compact kit that’s ready to go whenever the creative urge calls.

Dirk Jasper, Product Manager at Nikon Europe, comments: “With the NIKKOR Z 24-105mm f/4-7.1 we’re taking another step towards making dynamic full-frame photography attainable for even more people. If you’re just starting out on your full-frame journey, this versatile, budget-friendly zoom lens delivers the flexibility and the image quality you need to try new ideas and expand your creativity with confidence.”

Summary of key features

• Versatile 24-105mm focal-length range: the broad wide-angle to medium-telephoto focal-length range is great for everything from landscapes and cityscapes to interiors, portraits, detail shots, and video.
• Lightweight and easy to carry: this full-frame zoom lens weighs just 350 g (approx.). When paired with the Z5II full-frame camera, the complete kit totals only 1050 g (approx.).
• Superb close-up performance: a 0.5x reproduction ratio enables close-up shots with nicely balanced background elements. The minimum focus distance is just 0.2 m at 24mm, and 0.28 m at 105mm.
• Fast, quiet autofocus: a high-speed stepping motor (STM) powers smooth, whisper-quiet AF. It performs brilliantly with a Z camera’s subject detection, and focusing sounds won’t ruin video footage.
• Customisable control ring: for the smooth, silent adjustment of key settings. Easily switch to manual focus, adjust ISO, or make precise aperture adjustments to create a natural shift in brightness when shooting video.
• Travel partner: sealing helps keep out dust and drips, for worry-free portability.1
• New HB-93B bayonet lens hood: Available as an optional accessory. Minimises stray light and reduces flare.
• Budget-friendly: the NIKKOR Z 24-105mm f/4-7.1 zoom lens will be available solo and in kits with selected camera bodies (details to be found with your local Nikon authorised dealer or on local Nikon pages).

World Wide Announcement: 7th January 2026
Sales Start Date: 22nd January 2026
Recommended Retail price: £529 (UK), €619 (ROI)

More info https://www.nikon.co.uk/en_GB

Come and see Nikon at the 2026 London Photo Convention https://thesocieties.net/convention/exhibitors/ Book your Trade Show ticket today!

The post Nikon Announces the Nikkor Z 24-105mm f/4-7.1 Zoom Lens appeared first on The Society of Photographers | International Photography Organisation.

Canon Inc. announced today that, in October 2025, Canon reached a historic milestone of producing a cumulative total of 170 million RF and EF interchangeable lenses for its EOS series, extending its world record for the highest number of interchangeable camera lenses ever produced.

The EF lens was introduced in 1987 as the dedicated lens system for Canon’s EOS autofocus single-lens reflex film camera, debuting simultaneously with the EOS system itself. Since their inception, EF lenses have led the industry by incorporating a series of world-first technologies, including the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered Diffractive Optical (DO) element, and have undergone numerous evolutions.

In 2018, Canon launched the RF lens series, designed for the EOS R mirrorless camera system, which features a large aperture, short back focus, and high-speed communication system to deliver even higher image quality. The RF and EF lens series lineup now includes a total of 108 models, covering a wide range of focal lengths from ultra-wide 10mm to super-telephoto 1200mm. The series also includes the world’s first VR lens, lenses with built-in power zoom suited for video shooting, and even those compatible with power zoom adapters—expanding the scope of creative expression and meeting the diverse needs of users for both still photography and video.

EF lens production began at Canon’s Utsunomiya Plant in 1987. Since then, both EF and RF lenses have gained strong support from a wide range of users—from beginners to professionals—leading to steady growth in production volume. Today, Canon manufactures lenses at five sites: Utsunomiya Plant; Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; Oita Canon Inc.; and Miyazaki Canon Inc. Milestones include 10 million units produced by 1995 and 50 million by 2009. Then in 2014, Canon became the first company in the world to reach 100 million interchangeable camera lenses produced. In October 2025, the company reached 170 million units, leading to the achievement of this world record. The 170 millionth lens produced was the RF70-200mm F2.8 L IS USM Z.

Canon has maintained the No.1 global market share for digital interchangeable-lens cameras for 22 consecutive years since 2003. Moving forward, Canon will continue to refine its proprietary imaging technologies and further strengthen and expand its lens lineup, pioneering new imaging possibilities and contributing to the continued evolution of photographic and video culture.

1. Includes EF, EF-S, EF-M, EF Cinema, RF, RF-S, and RF Cinema lenses and extenders. As of October 21, 2025 (according to a survey by Canon)
2. Among SLR cameras (according to a survey by Canon)
3. Number of products sold as of October 22, 2025 (including extenders). The number of lens models for sale is different according to market figures.
4. Focal length is 5.2mm to 1200mm when including VR lenses
5. An interchangeable digital camera lens that enables VR footage with a single camera. Among interchangeable lens digital cameras released as of October 5, 2021 (according to a survey by Canon)
6. Refers to unit share (according to a survey by Canon)

Highlights in the development of the RF/EF Lens Series

EF75-300mm f/4-5.6 IS USM (September 1995)
EF400mm f/4 DO IS USM (December 2001)
EF24mm f/1.4L II USM (December 2008)

The EF lens, which was introduced alongside EOS in March 1987, has adopted a variety of world-first technologies, including Image Stabilizer (IS) technology, featured in the EF75-300mm f/4-5.6 IS USM released in 1995; a multilayered Diffractive Optical (DO) element, used in the EF400mm f/4 DO IS USM launched in 2001; and Subwavelength Structure Coating (SWC)7, applied to the EF24mm f/1.4L II USM released in 2008.

EOS VR SYSTEM RF5.2mm F2.8 L DUAL FISHEYE (December 2021)
RF24-105mm F2.8 L IS USM Z (December 2023)
RF85mm F1.4 L VCM (September 2025)

In 2021, Canon launched the EOS VR System, a VR video system consisting of a mirrorless camera8, dedicated lens, and PC software, thereby creating a 3D 180° VR video through an interchangeable lens camera. In 2024, Canon began rolling out a new series of hybrid lenses equipped with iris rings, designed to meet the needs of both still photography and professional video production. For zoom lenses, the company has also launched RF24-105mm F2.8 L IS USM Z and RF70-200mm F2.8 L IS USM Z which are compatible with power zoom adapters. For single focus lenses, the company released F1.4 L hybrid prime lens series that unified the size and ring and button position across models. In September 2025, Canon launched RF85mm F1.4 L VCM, the fifth model in this series, demonstrating that it can meet demands in line with the changing times.

https://www.canon.co.uk

The post Canon’s RF/EF lens production exceeds 170 million units, extending its world record in interchangeable lens production appeared first on The Society of Photographers | International Photography Organisation.

Today, Nikon expands the NIKKOR Z DX lens lineup with two fast, high-performance lenses: the NIKKOR Z DX 16-50mm f/2.8 VR wide-angle zoom lens and the NIKKOR Z DX MC 35mm f/1.7 macro lens. Built to inspire, these bright native DX Z Mount lenses deliver crisp high-resolution detail, beautiful bokeh, and they are superb performers in low light. Both are suited to video as well as stills, and they’re lightweight and sealed for comfortable portability.

The NIKKOR Z DX 16-50mm f/2.8 VR is the first f/2.8 DX zoom lens to join the Nikon Z family and it’s a veritable DX workhorse. Superb low-light capabilities, smoothly blurred bokeh, action-freezing speed: users get all the advantages of a fast, constant f/2.8 aperture while the 16-50mm focal-length range (equivalent to 24-75mm in 35mm/FX format) provides versatile coverage for diverse scenes. Stills or video, Nikon’s powerful built-in VR image stabilisation helps keep handheld shots steady in low light, and sharp close-up focusing adds framing flexibility.

Also joining the Nikon Z lineup today is the first DX Micro lens, the NIKKOR Z DX MC 35mm f/1.7. With its fast f/1.7 maximum aperture, this macro prime is a brilliant opportunity to experiment with close-up photography, explore the art of bokeh, and create freely in low light. The 0.67x maximum reproduction ratio (equivalent to 1:1 life-size magnification in 35mm/FX format) will reveal subject detail normally too small to see, while the ‘normal’ 35mm focal length makes framing intuitive. Beyond macro, this lens makes a great choice for artful everyday photos and video too.

Dirk Jasper, Product Manager at Nikon Europe, comments: “Our customers have been asking for more DX Z lenses, and we’ve been listening. With the introduction of a high-performance f/2.8 zoom lens and a fast macro lens, DX camera owners get two great opportunities to take the next step in their creative journey.”

Summary of key features:

NIKKOR Z DX 16-50mm f/2.8 VR

First Z Mount DX f/2.8 zoom lens: fast f/2.8 constant aperture enables superb low-light performance across the zoom range. Capture more detail at lower ISOs and use faster shutter speeds to freeze motion.

Versatile 16-50mm focal-length range: equivalent to 24-75mm in 35mm/FX format. Great for everything from portraits to landscapes, street scenes, architecture, and more.

High-performance rendering: produces smooth background and foreground bokeh at f/2.8. Or stop down the aperture and increase the depth of field for images that are beautifully sharp from front to back.

Short minimum focus distance: 0.15 m at 16mm, and 0.25 m at 50mm. Get really close without sacrificing sharpness.

Powerful lens-shift Vibration Reduction: up to 5 stops¹ of built-in VR image stabilisation for sharper handheld shots in low light and clearer video footage.

Ready for video: autofocus is fast and beautifully quiet, focus breathing is reduced, and the silent control ring makes it possible to quietly adjust key functions.

Hi-Res Zoom: extends the focal range of this lens by 2x with no loss of image quality when shooting video. Reach up to 100mm without changing lenses.

Agile creative partner: weighs just 330 g (approx.) and boasts a dust- and drip-resistant build.²

New HB-118 bayonet lens hood: included with the lens. Minimises stray light and reduces flare.

NIKKOR Z DX MC 35mm f/1.7

First Z Mount DX Micro lens: boasts a 0.67x maximum reproduction ratio that’s equivalent to 1:1 life-size magnification in 35mm/FX format.

Everyday versatility: beyond macro, the natural perspective of the 35mm focal length (50mm full-frame equivalent) is great for everything from candid travel portraits to landscapes and food photography.

Fast f/1.7 maximum aperture: enables cleaner, more detailed images at low ISOs, faster shutter speeds to freeze motion, and steadier handheld shots.

Sharp close focusing: a minimum focus distance of just 0.16 m keeps the focus super sharp, even when the front of the lens is just 7.2 cm away from a subject (or 5.85 cm away if using the HN-43 lens hood).

Artful bokeh: high-resolution rendering and an aspherical ED glass element ensure crisp subject detail and soft, round bokeh highlights.

Ready for video: autofocus is fast and beautifully quiet, focus breathing is reduced, and the silent control ring makes it possible to quietly adjust key functions.

Built for travel: weighs just 220 g (approx.) and boasts a dust- and drip-resistant build.²

New HN-43 screw-on lens hood: minimises stray light and reduces flare. This new hood is also compatible with the NIKKOR Z 28mm f/2.8 and the NIKKOR Z 40mm f/2.

¹ 5-stop VR, measured in accordance with CIPA standards when the NIKKOR Z DX 16-50mm f/2.8 VR lens is used with a DX-format camera and the camera’s VR mode is set to [Normal]. Measured at the maximum telephoto position.² Thorough dust and drip resistance is not guaranteed in all situations or under all conditions.

World Wide Announcement: 16th October 2025
Sales Start Date: 30th October 2025
Recommended Retail price:
NIKKOR Z DX 16-50mm f/2.8 VR: £799 (UK), €929 (ROI)
NIKKOR Z DX MC 35mm f/1.7: £399 (UK), €469 (ROI)

https://www.nikon.co.uk

The post Nikon Adds a Fast Macro Prime and a Fast Wide-Angle Zoom To The Nikkor Z DX Range appeared first on The Society of Photographers | International Photography Organisation.

Tamron distributor for the UK and Ireland, announces the development of the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075), an all-in-one zoom lens for Sony E-mount full-frame mirrorless cameras.

The Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) is the successor to the highly acclaimed 28-200mm F/2.8-5.6 Di III RXD (Model A071), reborn as an advanced 2nd-generation “G2” model. As the originator of modern all-in-one zoom lenses, Tamron celebrates its 75th anniversary with this new cutting-edge lens.

The new G2 model maintains its compact size while expanding the wide end from 28mm to 25mm, with the same fast F/2.8 aperture, and preserving the 200mm telephoto range. It offers improved image quality and a faster, more precise autofocus powered by Tamron’s VXD linear motor focus mechanism. With a maximum magnification ratio of 1:1.9 at the 25mm wide end, the Tamron 25-200mm also provides half life-size macro shooting. Combining portability with uncompromising performance, this next-generation universal zoom lens supports creative expression for everyone from beginners to professionals. Experience the full potential of an all-in-one zoom.

Product features*

• Advanced fast 2nd-generation all-in-one zoom 25-200mm F/2.8-5.6 G2 
• Compact lens for everyday moments and creative expression
• Exceptional image quality to capture every detail clearly
• Fast, precise VXD autofocus for capturing sports and pets in motion.
• Outstanding close-up performance with 1:1.9 magnification for half life-size macro
• Compatible with Tamron Lens Utility software for easy customization and updates
• Comfortable design with enhanced exterior and smooth zoom and focus rings
• Unified 67mm filter size, as with most other Tamron lenses

*Specifications, appearance, functionality, etc. are subject to change without prior notice

Price and availability

The new Tamron 25–200mm F/2.8–5.6 Di III VXD G2 (Model A075) for full-frame Sony E-mount is expected to be available autumn 2025 at authorized Tamron dealers in the UK and Ireland. The recommended retail price will be announced at that time.

https://www.tamron.eu/en

The post Tamron develops 25-200mm F/2.8-5.6 Di III VXD G2 for Sony E-mount appeared first on The Society of Photographers | International Photography Organisation.

Prime Day 2025 has arrived, and we’ve rounded up the best photography deals all in one place.

It’s a great time to be a photographer, with tons of exciting gear and accessories on offer you won’t want to miss.

Latest Photography Deals

Cameras & Lenses

Canon Cameras

Canon Mirrorless Cameras EOS R7 + RF-S 18-150mm was £1,799.99 now £1,399.0 save 22%

Canon EOS RP – Lightweight Full Frame Mirrorless Camera was £1,049.99 now £649.00 save 38%

Canon Mirrorless Cameras EOS R7 Body was £1,449.99 now £1,024.00 save 29%

Canon EOS R10 Mirrorless Camera (Body Only) was £999.99 now £779.00 save 22%

Canon EOS R10 + RF-S 18-45mm IS STM Lens was £1,099.99 now £887.00 save 19%

Canon EOS R50 + RF-S 18-45mm F4.5-6.3 IS STM Lens was £699.00 now £599.00 save 14%

Canon Lenses

Canon RF Lens 100-400mm F5.6-8 IS USM – Telephoto Zoom Camera Lens was £719.99 now £568.00 save 21%
Canon RF 50mm F1.8 STM Lens was £219.99 now £154.99 save 30%

Canon RF 85mm F2 Macro IS STM Lens was £669.99 now £510.00 save 24%

Canon RF 600mm F11 IS STM Lens was £879.99 now £599.00 save 32%

Canon RF 800mm F11 IS STM Lens was £1,099.99 now £979.00 save 11%

Canon RF 15-30mm F4.5-6.3 IS STM Lens was £669.99 now £469.99 save 30%

Sony Cameras

Sony Alpha 7 III | Full-Frame Mirrorless Camera with Sony 28-70 mm Was: £1,377.63 now £1,187.00 save 14%

Sony Alpha 7 III | Full-Frame Mirrorless Camera was £1,450.00 now £999.00 save 31%

Sony α6400 E-mount compact mirrorless camera was £758.00 now £699.99 save 8%

Sony Lenses

Sony E 70-350mm f/4.5-6.3 G OSS | APS-C, Zoom, Super Telephoto Lens Was: £689.86 now £499.99 save 28%

Sony SELP18105G E PZ f/4.0 G, APS-C, Power Zoom Lens, Black, 18-105 mm Was: £418.99 now £339.99 save 19%

Sony SEL18135, E 18-135mm F3.5-5.6 OSS E-Mount Lens Was: £439.00 now £349.99 save 20%

Sony E 11 mm F1.8 | APS-C Wide Angle Prime Lens (SEL11F18) Black was £499.00 now £399.99 save 20%

Sony SEL35F18F FE 35mm F1.8 large-aperture wide-angle prime lens was £500.00 now £384.99 save 23%

OM Systems

OM SYSTEM OM-5 Micro Four Thirds System Camera incl. lens M.Zuiko Digital ED 12-40mm PRO II was £1,799.99 now £1,529.99 save 15%

Olympus OM-D E-M10 Mark IV Micro Four Thirds System Camera Kit Was: £643.19 now £580.00 save 10%

NON-Prime Software Deal

Up to 25% off Evoto AI Software

Memory Cards

SanDisk 128GB Extreme PRO SDXC card, SD Card was £27.07 now £14.99 save 45%

SanDisk 256GB Extreme PRO micro SD card was £25.90 now £19.99 save 23%

Lexar Blue Micro SD Card 512GB was £36.99 now £31.44 save 15%

Tripods

NEEWER Basic 74″ Video Tripod with Fluid Head was £114.99 now £74.89 save 35%

75” Lightweight Tripod, K&F Concept Compact Tripod for DSLR Camera was £37.99 now £28.41 save 25%

Fotopro UFO2 Phone Tripod Flexible Tripod for Camera DSLR was £24.99 now £21.24 save 15%

Manfrotto MTPIXIMII-B, PIXI Mini Camera Tripod was £28.95 now £20.90 save 28%

Manfrotto Befree Advanced Camera Tripod was £169.00 now £119.70 save 29%

Manfrotto MK290XTA3-3W, Tripod with Ball Head was £199.93 now £158.99 save 20%

Brands

• Canon
• Nikon
• Godox
• Vanguard
• Manfrotto
• Neewer
• OM SYSTEM
• Panasonic
• Sony

Not a prime member?
Start your 30-day trial.

Keep checking back as we add more deals throughout the day.

Deals correct at time of posting.

Not a member of The Society of Photographers – Check out our very limited half price offer ⬇️⬇️

Join here https://thesocieties.net/join-offer/

The post The BEST Prime Day Photographic Deals of 2025 appeared first on The Society of Photographers | International Photography Organisation.

SIGMA Corporation is pleased to announce the launch date of SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm F1.4 DC DN | Contemporary for Canon RF Mount, as well as the approximate launch schedule of SIGMA 16mm F1.4 DC DN | Contemporary and SIGMA 23mm F1.4 DC DN | Contemporary for Canon RF Mount.

Launch date: December 5th, 2024 (Thursday)

SIGMA 30mm F1.4 DC DN | Contemporary
Supplied Accessories: LENS HOOD LH586-01, FRONT CAP LCF-52 III, REAR CAP LCR II
Mount: Canon RF Mount
Product page: https://www.sigma-global.com/en/lenses/c016_30_14/

SIGMA 56mm F1.4 DC DN | Contemporary
Supplied Accessories: LENS HOOD LH582-01, FRONT CAP LCF-55 III, REAR CAP LCR II
Mount: Canon RF Mount
Product page: https://www.sigma-global.com/en/lenses/c018_56_14/

Approximate launch schedule: January 2025

SIGMA 16mm F1.4 DC DN | Contemporary
Supplied Accessories: PETAL-TYPE HOOD LH716-01, FRONT CAP LCF-67 III, REAR CAP LCR II
Mount: Canon RF Mount
Product page: https://www.sigma-global.com/en/lenses/c017_16_14/

SIGMA 23mm F1.4 DC DN | Contemporary
Supplied Accessories: PETAL-TYPE HOOD LH554-01, FRONT CAP LCF-52 III, REAR CAP LCR II
Mount: Canon RF Mount
Product page: https://www.sigma-global.com/en/lenses/c023_23_14/

SIGMA’s APS-C size mirrorless dedicated prime lenses, the SIGMA 16mm F1.4 DC DN | Contemporary, SIGMA 23mm F1.4 DC DN | Contemporary, SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm F1.4 DC DN | Contemporary will now be available for the Canon RF Mount. These additions allow users to enjoy high-performance, and high-quality SIGMA prime lenses in native mount on their Canon RF Mount system.

A control algorithm including AF drive and communication speed optimization has been developed specifically for Canon RF Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports Servo AF and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments.

• Available on supported cameras only.

Mount Conversion Service is available to convert other mounts of SIGMA 16mm F1.4 DC DN | Contemporary, SIGMA 23mm F1.4 DC DN | Contemporary, SIGMA 30mm F1.4 DC DN | Contemporary and SIGMA 56mm F1.4 DC DN | Contemporary to Canon RF Mount, once they launch.

See here for full specs

The post Launch schedule of four SIGMA F1.4 prime lenses for Canon RF Mount appeared first on The Society of Photographers | International Photography Organisation.

FUJIFILM Corporation today announces the launch of the FUJINON XF500mmF5.6 R LM OIS WR lens (XF500mmF5.6 R LM OIS WR). The new lens joins the extensive lineup of interchangeable XF lenses designed for Fujifilm’s X Series mirrorless digital cameras, renowned for their compact, lightweight design and outstanding image quality delivered with Fujifilm’s proprietary colour reproduction technology. The lens will be available from 28 November 2024.

he XF500mmF5.6 R LM OIS WR is a super-telephoto prime lens offering an impressive 500mm focal length (equivalent to 762mm in 35mm format) with an aperture of F5.6. This lens represents the pinnacle of optical performance within the XF lens lineup. Leveraging the benefits of the APS-C format, which provides a 1.5x crop factor equivalent, it delivers exceptional image magnification. Despite being a super-telephoto lens, it comes in a lightweight and compact design, weighing approximately 1,335g1.

This lens is particularly well-suited for capturing images of birds, wildlife and aircraft, offering outstanding mobility that redefines the conventions of super-telephoto lenses. Its superior resolving power and portability make high-quality telephoto photography more accessible than ever.

When combined with a teleconverter, the XF500mmF5.6 R LM OIS WR offers even greater flexibility in focal length. Using the FUJINON Teleconverter XF1.4X TC WR, the lens extends to a maximum focal length of 700mm (equivalent to 1,067mm in 35mm format). With the FUJINON Teleconverter XF2.0X TC WR, it reaches a maximum focal length of 1,000mm (equivalent to 1,524mm in 35mm format).

Additionally, the enhanced precision in image stabilisation detection and optimal mechanical design contribute to a powerful 5.5-stop2 optical image stabilisation system. This ensures sharp and stable images, even at extended focal lengths.

Product Features

1) Pinnacle of optical performance

The XF500mmF5.6 R LM OIS WR achieves the longest focal length in the XF lens lineup for prime lenses3, offering an impressive 500mm (equivalent to 762mm in 35mm format) with an aperture of F5.6. This makes it ideal for capturing sports, wildlife and aircraft photography.

When paired with a teleconverter, the lens’ focal length can be extended further. Using the FUJINON Teleconverter XF1.4X TC WR, the lens reaches a maximum focal length of 700mm (equivalent to 1,067mm in 35mm format), and with the FUJINON Teleconverter XF2X TC WR, it extends to 1,000mm (equivalent to 1,524mm in 35mm format).

The lens features a luxurious construction with 21 elements in 14 groups, including two Super ED lenses and five ED lenses. This advanced optical design thoroughly suppresses chromatic aberration, which is commonly associated with super-telephoto lenses, to achieve exceptional resolving power. It captures an extraordinary amount of detail, beyond what the naked eye can see, inherent to super-telephoto photography.

2) Exceptional portability and superior resolution redefining super-telephoto lenses

Leveraging the APS-C format, which provides a 1.5x crop factor equivalent, the XF500mmF5.6 R LM OIS WR maintains a compact and lightweight design with a reduced weight of approximately 1,335g, despite achieving a focal length equivalent to 762mm (35mm format) at F5.6. Its precise mechanical design ensures both high mobility and premium resolving power by minimising chromatic aberration through the optimal arrangement of ED and Super ED lenses.

Even though super-telephoto lenses tend to have heavier front elements, the optimal lens arrangement in this model ensures balanced weight distribution for a comfortable and stable hold, allowing users to enjoy super-telephoto photography with greater ease.

The lens features a dust and weather-resistant structure with 20 sealing points on the barrel and can operate in temperatures as low as -10°C. Furthermore, the front element is fluorine-coated, providing hydrophobic and anti-stain properties. This makes the lens reliable for extended shooting sessions in harsh weather conditions.

3) Powerful 5.5-stop optical image stabilisation performance

Enhanced sensing accuracy and an optimised mechanical design ensure a powerful 5.5-stop optical image stabilisation system. This allows comfortable handheld shooting in the super-telephoto range, which is typically susceptible to camera shake.

4) Comfortable operation and high-speed, silent, precise autofocus

The use of an inner focus system allows a compact and lightweight focus lens assembly. Combined with a high-speed linear motor, it enables a fast and silent autofocus, achieving a focus speed as quick as 0.33 seconds4. This ensures that even in the super-telephoto range, where precise focus is crucial, subjects can be captured swiftly and accurately, preventing any missed opportunities.

The Focus Preset function enables the focus to be shifted to a location pre-defined with the Focus Preset button. This reduces the photographer’s workload as they no longer need to re-adjust focus on a targeted subject.

The lens also features the Focus Limiter5, allowing users to restrict the lens’ AF range. This can effectively shorten AF time when photographing a subject that is five metres away or more.

The Focus Control button is placed at the front edge of the lens barrel. Press this button to instantly recall a function you have assigned with the Focus Selector for smooth AF operation.

Further product information can be found at: https://fujifilm-x.com/en-gb/products/x-series/

The post Fujifilm launches the FUJINON XF500mmF5.6 R LM OIS WR appeared first on The Society of Photographers | International Photography Organisation.

Transcontinenta UK Ltd., distributor for Tamron UK and Ireland announces the presentation by the Expert Imaging and Sound Association (EISA) of its EISA Awards to two Tamron lenses: 70-180mm F/2.8 Di III VC VXD G2 (Model A065) for “EISA BEST-BUY TELEPHOTO ZOOM LENS 2024-2025”, 17-50mm F/4 Di III VXD (Model A068) for “EISA BEST-BUY WIDEANGLE ZOOM LENS 2024-2025”. Tamron has been honored with EISA Awards for 19 consecutive years. Plus, this year Tamron wins two prestigious awards.

Excerpt from the Award Citation of the EISA Jury

“BEST-BUY TELEPHOTO ZOOM LENS 2024-2025″: 70-180mm F/2.8 Di III VC VXD G2 (Model A065)

With the 70-180mm F/2.8 Di III VC VXD G2, Tamron offers a fast yet affordable telephoto zoom. The new optical construction, including XLD and LD glass lens elements, optimises the imaging performance over the entire focal length range. The close-up limit has been improved to 30cm at the shortest focal length. Unlike the previous model, this second-generation optic is now equipped with an optical image stabiliser, yet it remains compact and lightweight. The fast VXD linear motor ensures slick, precise autofocus, which also supports the Fast Hybrid AF and Eye AF of Sony cameras. Thanks to a built-in USB-C port, users can customise various functions using a computer or Android smartphone via the Tamron Lens Utility app.

“BEST-BUY WIDEANGLE ZOOM LENS 2024-2025″: 17-50mm F/4 Di III VXD (Model A068)

The Tamron 17-50mm F/4 Di III VXD, for full-frame mirrorless cameras with the Sony E-mount, is a practical lens that covers an ultra-wideangle to standard zoom range. This means that, together with a telephoto zoom, it can cover most subjects. On its own, this lens will often be all that is needed for those engaging in travel, architecture, landscape or street photography. With a fixed f/4 maximum aperture, the weight is low at just 460g, despite the large zoom range and weatherproof construction. Photographers will appreciate the lightning-fast focusing, while videographers can be pleased that the focus and zoom rings move very smoothly. The Tamron 17-50mm F/4 Di III VXD is also modestly priced, making it a particularly good buy.

About the EISA Award

The Expert Imaging and Sound Association is the community of 58 technology magazines, websites and social media commentators from 29 countries, specializing in hi-fi, home theatre, photo and video, in-car and mobile electronics. Every year the EISA jury of experts rewards the best products in each class with a coveted EISA Award.

EISA Award Winning Tamron Lenses The receipt of this prestigious award marks the 26th year Tamron has won an EISA Award, and the 19th consecutive year since 2006. Plus, this year Tamron wins two prestigious awards.

https://www.tamron.com/global/consumer

The post Tamron lenses awarded with two prestigious 2024-2025 EISA Awards appeared first on The Society of Photographers | International Photography Organisation.

Canon U.S.A., Inc., a leader in digital imaging solutions, announced the RF35mm F1.4 L VCM lens and Speedlite EL-10 flash. The new RF35mm lens is the first in a series of fixed focal length RF lenses with hybrid video and still design, and the Speedlite EL-10 integrates with Canon’s new multi-function shoe design, for users of recent Canon EOS cameras.

Answering the needs of many professional high-level photographers, the new RF35m F1.4 L VCM lens can be looked upon as a standard lens for video and still users – for example, those who use the EOS R5 and EOS C70 cameras. This lens is the beginning of a new hybrid lens series and with its fixed focal length, fills a gap as there is not a fixed focal length lens wider than 50mm in the L-series – until now. Ideal for low-light, the RF35mm F1.4 L VCM lens features a manual iris (aperture) ring which helps provide better control when shooting movies. The lens allows very little focus “breathing” as focus is moved, and it’s highlighted by two Aspherical lens elements and two ultra-low Dispersion glass elements. Overall, this lens has the outstanding L-series optical design many professionals have grown accustomed to. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera, further reinforcing Canon’s full support of the video market.

“The new RF35mm F1.4 L VCM lens is the answer for high-level video in the mirrorless market – while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses,” said Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

The Speedlite EL-10 flash is designed for the amateur photographer who is stepping into the mirrorless world, and the veteran user who is looking to get reacquainted with flash photography. The multi-function shoe helps the still imagery storyteller by providing immediate access to the flash control menu, and either an on-camera EL-10 or the optional super-compact Speedlite Transmitter ST-E10 assists with triggering from one through up to fifteen off-camera flashes. The Speedlite EL-10 is a radio-based wireless flash with 2^nd-curtain sync capabilities, and leverages four AA batteries instead of a separate battery that requires charging – making operation more streamlined for some users. In addition, it features a Custom Flash Mode function, allowing the end-user to register and store up to three sets of flash settings, and is approximately the same size and weight as its predecessor the Speedlite 430EX-III RT — while also pushing out the same amount of power. Automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or low-light with slow shutter speed, and the Speedlite EL-10 is an excellent gear bag addition to achieve that creative look in one’s photos.

“Flash photography is a simple yet versatile way to add drama to one’s photos and with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” continued Brian Mahar, senior vice president & general manager, Canon U.S.A., Inc.

Price & Availability

RF35mm F1.4 L VCM lens is expected to be available in June for an estimated retail price of $1,499.00 and the Speedlite EL-10 is also expected to be available in June for an estimated retail price of $249.99*. For more information, please visit usa.canon.com.

The post Canon Announces First Lens in Series of Fixed Focal Length RF Hybrid Lenses – RF35mm F1.4L VCM appeared first on The Society of Photographers | International Photography Organisation.