Powered by AF-C continuous autofocus, Hasselblad Natural Colour Solution with High Dynamic Range, 10-stop stabilisation, and Phocus Mobile 2, the X2D II 100C delivers unmatched creative control in a compact, powerful system.

Following the groundbreaking success of the X2D 100C, Hasselblad today releases the X2D II 100C, the industry’s first 100-megapixel medium format camera with true end-to-end high dynamic range (HDR)[1]. With AF-C continuous autofocus[2], Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR), and industry-leading 10-stop in-body image stabilisation, the new camera delivers even more true-to-life colour, faster focusing performance, and greater hand-held control. Combined with Phocus Mobile 2, it offers a seamless workflow and expands creative possibilities across landscape, portrait, street, and travel photography.

Launching alongside the X2D II 100C is the XCD 2,8–4/35–100E, a wide-angle to medium telephoto zoom lens that covers the most commonly used focal lengths. With a wide f/2,8 aperture and flagship optics designed for top-tier performance, it excels in low-light conditions and delivers the fastest focusing speed in the Hasselblad XCD lens lineup.

HASSELBLAD X2D II 100C: BRILLIANCE AT EVERY MOMENT 

For the first time on a Hasselblad camera, the X2D II 100C introduces AF-C continuous autofocus. Powered by deep learning algorithms, the system delivers reliable performance, accurately detecting and tracking moving subjects. Phase Detection Autofocus (PDAF) coverage has been expanded from 294 to 425 zones and works together with LiDAR-assisted focusing to ensure fast and accurate results. A new AF illuminator further improves autofocus performance in low-light conditions and also serves as a self-timer indicator. Together, these enhancements give users a faster, more responsive focusing system for capturing brilliance at every moment.

The X2D II 100C is the first medium format camera to support true end-to-end HDR[1]. HNCS HDR harnesses high dynamic range to elevate Hasselblad’s signature natural colours to new levels of brilliance. Even in harsh lighting, it effectively reduces overexposure, enhances highlight retention, and reveals greater tonal depth, resulting in richly detailed HDR images that reflect what the eyes naturally see. HDR images are processed in-camera as HDR HEIF or Ultra HDR JPEG and can be instantly reviewed on the new 3,6-inch OLED touchscreen at up to 1 400-nit peak brightness — 75 percent brighter than the X2D 100C — delivering vivid, true-to-life clarity. With Phocus Mobile 2, users can edit HDR images and apply HNCS HDR processing to RAW files. When shared on HDR-capable platforms, these images showcase the full brilliance of HNCS HDR, revealing colours and tones with unprecedented fidelity.

The X2D II 100C’s enhanced 100-megapixel medium format BSI CMOS sensor embodies Hasselblad’s commitment to uncompromising image quality. With 16-bit colour depth delivering approximately 281 trillion colours, it captures the subtle gradations that bring a photograph to life. A new native ISO of 50 and an increased dynamic range of 15,3 stops provide precise control from the deepest shadows to the brightest highlights.

The sensor’s extraordinary resolution demands equally extraordinary stabilisation. To achieve this, Hasselblad engineers followed the most stringent calibration protocols, resulting in a 5-axis, 10-stop in-body stabilisation system that delivers up to eight times the stability of the X2D 100C when capturing distant subjects. Users can now capture hand-held long exposures lasting several seconds without a tripod, unlocking new creative possibilities.

With Phocus Mobile 2, the Hasselblad workflow achieves a new level of portability, allowing users to edit on the go while staying fully immersed in their creative process. Available on iOS devices[3], the app seamlessly connects to Hasselblad X and V system cameras[4] for wireless image transfer, and also allows for remote control with a live view, firmware updates, and even waking the camera when powered off. It offers a range of editing tools, including HDR image editing and Hasselblad Natural Noise Reduction (HNNR), an AI-powered feature that reduces noise in RAW files without affecting details or Hasselblad’s signature colours.

The X2D II 100C retains the remarkable storage capabilities of its predecessor, featuring 1TB of internal SSD storage directly on the camera. With an added CFexpress Type B slot, users can shoot with confidence, free from concerns about storage limitations or the need for additional memory cards..

Designed to be even more compact, the X2D II 100C weighs 7,5 percent less than the X2D 100C for improved handling comfort. Crafted through an advanced finishing process, the new graphite grey matte coating offers exceptional durability and a refined, subtle texture, while the black nameplate adds a touch of distinction. The signature ergonomic grip has also been redesigned with a textured surface to enhance comfort and control during extended shoots.

The 3,6-inch OLED screen tilts 90° upward and around 43° downward, and pulls out while staying clear of the electronic viewfinder (EVF), making it easier to compose and capture shots from high and low angles. A newly added 5D joystick enables swift focus point selection and intuitive menu navigation without touching the screen. With eight customisable buttons, the camera offers greater flexibility and a more personalised control experience.

XCD 2,8–4/35–100E: A COMPACT STANDARD ZOOM LENS WITH FLAGSHIP PERFORMANCE

The new XCD 2,8–4/35–100E is a versatile standard zoom lens that seamlessly bridges wide-angle to medium telephoto focal lengths. With approximately 3× optical zoom, it delivers a 28–76 mm full-frame equivalent focal length and an aperture range of f/2,8 to f/4. Effectively combining the range of seven Hasselblad prime lenses into one, it excels in capturing sweeping landscapes, intimate portraits, dynamic street photography, and spontaneous travel moments with confidence.

At its widest aperture of f/2,8, the lens delivers exceptional low light performance, while producing smooth, creamy bokeh and distinct background separation.

The “E” in XCD 2,8–4/35–100E stands for “Exclusive” and represents the top-tier optical performance, delivering the same edge-to-edge image quality as Hasselblad’s XCD prime lenses. Its advanced optical design comprises 16 elements in 13 groups, including three aspherical and five ED elements, ensuring sharp resolution and authentic colour that meet .the demands of a 100-megapixel senso.

The XCD 2,8–4/35–100E is powered by the fastest stepping motor in the XCD lens lineup. This compact internal focusing group, paired with optimised control algorithms, enables smooth and accurate autofocus. When paired with the X2D II 100C’s AF-C system, it confidently tracks moving subjects and ensures precise focus in action shots.

The integrated leaf shutter offers full flash synchronisation from 1/4000 second to 68 minutes, allowing photographers to balance fill flash in bright light or shoot wide open without compromise.

Despite its bright aperture and extended zoom range, the lens remains remarkably compact, measuring just 138 mm in length and weighing just 894 grams. It features the highly praised control rings from XCD V Series lenses, allowing quick adjustments to shutter speed, aperture, ISO, exposure compensation, and subject switching. The engraved “H” logos and subtle “V” insignia on the control rings reflect Hasselblad’s commitment to minimalist design and enduring quality, creating a lens that performs as elegantly as it appears.

VANDRA BACKPACK AND FILTERS FOR HASSELBLAD CREATORS

Inspired by Sweden’s Freedom to Roam, the Vandra Camera Backpack blends functionality and style. With about 20-litre capacity, it can easily hold a Hasselblad body, two lenses, and accessories.

Hasselblad also introduces three new 86 mm UV, ND8, and CPL filters, all fully compatible with the XCD 2,8–4/35–100E.

AVAILABILITY AND PRICING

The Hasselblad X2D II 100C is priced at $7,399 / €7 200.
The XCD 2,8–4/35–100E lens is priced at $4,599 / €4 800.
The Vandra Backpack is priced at $469 / €429.
The UV 86mm Filter is priced at $299 / €259.
The ND8 86mm Filter is priced at $329 / €289.
The CPL 86mm Filter is priced at $559 / €469.

Please consult your nearest Hasselblad Flagship Store, authorised dealer, or the Hasselblad online store for purchasing details. For more information, visit www.hasselblad.com.

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The XCD 3,2-4,5/20-35E is the first ultra-wide-angle zoom lens and the first lens in the Hasselblad XCD E series. The ‘E’ designation stands for Exclusive, representing the top optical performance in the XCD lens lineup. It has a 16-27mm full-frame equivalent focal length range with a maximum aperture of f/3,2. With its superior optical design, flexible focusing module and high-performance leaf shutter, the XCD 3,2-4,5/20-35E enables users to effortlessly capture a variety of themes such as natural landscapes, urban scenes, vast interior spaces and environmental portraits.

EXCEPTIONAL OPTICAL DESIGN

This lens features an optical structure consisting of 16 elements in 12 groups, including three aspherical elements and four ED elements. It effectively suppresses aberrations and meets the high-resolution demands of a 100-megapixel sensor, delivering high-quality imaging at all focal lengths. The XCD 3,2-4,5/20-35E achieves stunning clarity from the center to the edges, ensuring every detail stands out, every color is natural and every shot captures the intrinsic beauty of the world.

At the wide-angle end, the lens maintains a maximum aperture of f/3,2, ensuring sharp foreground depiction and soft, delicate bokeh in low-light conditions. The ultra-wide 20mm focal length is the widest in the Hasselblad X System. Coupled with an f/3,2 aperture, it offers an extraordinary combination of the broadest field of view and the largest aperture within the Hasselblad medium format system.

ULTRA WIDE-ANGLE ZOOM

From ultra-wide to wide focal lengths, this lens caters to a variety of wide-angle photography scenarios. The ability to swiftly adjust to desired focal lengths without changing lenses allows photographers to capture grand landscapes, sweeping interiors, or environmental portraits exactly as they envision.

PRECISE FOCUSING

The XCD 3,2-4,5/20-35E features a stepping motor paired with a focusing drive mechanism of the gearbox and a small, light focusing lens group. This combination ensures accurate and quiet control of the focusing lens group. Whether in autofocus or manual focus, users can expect a smooth and responsive experience. When used with the PDAF technology of a Hasselblad 100-megapixel mirrorless medium format camera, focusing is quicker and more responsive.

FAST LEAF SHUTTER

The lens’ leaf shutter supports shooting with flash synchronization at all shutter speeds, with a flash sync speed of up to 1/2000s, providing users with greater flexibility in various lighting conditions.

ELEGANT DESIGN

Crafted from metal, the XCD 3,2-4,5/20-35E lens body exudes a subtle yet timeless appeal. It is designed to be stable, reliable and ergonomic, offering an exceptional user experience. The elegant and streamlined design is complemented by the “H” logo print engraved on both the focus and zoom rings, along with a nameplate on the barrel featuring branding and the “V” insignia.

The XCD 3,2-4,5/20-35E lens is priced at $5,929 USD / € 6,729 EUR and is available to purchase online and at selected retail stores worldwide. For more information about the XCD 3,2-4,5/20-35E, visit www.hasselblad.com

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The XCD 2,5/25V is the widest-angle lens in the Hasselblad XCD Versatile (V) series lenses. It has a 20mm full-frame equivalent focal length and a maximum aperture of f/2,5. With its expansive view and large aperture, the XCD 2,5/25V was designed for turning nocturnal cityscapes, starry skies, and indoor portraits into extraordinary captures.

Its wide-angle focal length encompasses a wealth of scenic elements, providing photographers with ample space and composition. The f/2,5 large aperture, coupled with its excellent optical performance, ensures rich highlights and shadows are captured within every frame, even at dusk or after dark.

The XCD 2,5/25V features an optical structure of thirteen elements in ten groups, including four aspherical elements and three ED elements, meeting the high-resolution requirements of 100-megapixel sensors. This ensures images are sharp and crisp from the centre to the edges while effectively suppressing chromatic dispersion.

The optical quality of the lens is also showcased by its robust close-up capabilities. With a 25cm minimum focusing distance and 1:5:8 magnification, its large aperture accentuates close ups, enhancing the expressiveness of subjects like gourmet dishes and flowers.

As part of the Hasselblad XCD V lens series, the design of the XCD 2,5/25V is known for integrating user-friendly functionality with elegance, in both its aesthetics and control. Enhancing the elegance is an engraved “V” insignia on the lens, with the “H” logo engraved on both the focus and control rings.

With a gentle push- pull of the focus ring, photographers can quickly switch between AF and MF modes. ‌In MF mode, intuitive scale marks on the lens keep focus distance and depth of field at a clear glance, enabling precise focus control. Functions such as aperture, shutter speed, ISO, and exposure compensation can be customised on the control ring, serving as an extension of the camera, allowing users to capture the perfect moment with ease.

The XCD 2,5/25V is equipped with a linear stepping motor and a smaller, lighter focusing lens group, providing a quick and responsive focusing experience when paired with Hasselblad X or V system cameras that support PDAF.

The lens adopts a large-diameter leaf shutter module with a shutter speed of up to 1/4000s. This enables both global shutter and flash synchronisation at all speeds.
 
The XCD 2,5/25V lens is priced at $3,699 USD / 4,199 EUR and is available to purchase online and at selected retail stores worldwide. For more information about the XCD 2,5/25V, visit www.hasselblad.com

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XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System. ^[1] This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter.

XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.

The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship.

With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured.

XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing.

The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s.

There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers.

The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V.

The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com

[1]. As of August 2023.

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CREATE PORTRAITS THAT TELL A STORY

Designed to empower photographers to create portraits that truly tell a captivating story, the Portrait Kit includes Hasselblad’s flagship mirrorless medium format camera, the X2D 100C, along with two outstanding lenses, the XCD 1,9/80 and XCD 4/45P. With the combined power of the X2D 100C and the versatility of these lenses, photographers gain access to a wide range of portrait shooting options in various scenarios, allowing them to capture powerful, narrative-driven imagery.

UNFOLDING A NEW CHAPTER OF IMAGING X2D 100C

With the Hasselblad X2D 100C Lightweight Portrait Kit, photographers are introduced to a new era of imaging possibilities. At the heart of this extraordinary kit lies the X2D 100C, boasting a remarkable 100-megapixel medium format BSI CMOS sensor. This sensor, combined with the innovative Hasselblad Natural Colour Solution (HNCS), ensures that skin tones are faithfully reproduced, mirroring the way the human eye perceives them in both RAW and JPG photos. With 16-bit colour depth, photographers have expanded flexibility in post-processing, enabling them to push the boundaries of their creativity.

To capture crisp and steady handheld portraits, the X2D 100C features 5-axis 7-stop in-body image stabilization (IBIS). This powerful stabilization system compensates for camera shake, allowing photographers to confidently shoot in low light conditions or at slow shutter speeds, resulting in sharp and detailed images.

The X2D 100C takes autofocus to new heights with Phase Detection Autofocus (PDAF) technology. This advanced autofocus system delivers swift and precise focusing at the press of a button, ensuring that every portrait is perfectly captured, even in dynamic shooting situations.

To accommodate the storage needs of professional photographers, the X2D 100C is equipped with a built-in 1TB SSD, providing ample space to store over 4600 RAW photos. This generous storage capacity empowers photographers to capture high-speed, large-batch, and high-quality portrait sessions without the worry of running out of storage space.

Both lenses included in the kit, the XCD 1,9/80 and XCD 4/45P, feature an integral central shutter, offering exposure times ranging from 68 minutes to 1/2000s with full flash synchronization. This versatility allows photographers to explore their creativity even in challenging mixed-lighting scenarios, seamlessly blending artificial flash and natural daylight to achieve stunning portraits.

WIDE-APERTURE PORTRAIT XCD 1,9/80

The XCD 1,9/80 lens is a medium format wide-aperture autofocus lens that is designed to produce breathtaking results that center resolution and color accuracy. Crafted with an advanced and intricate optical design, coupled with creative calibration technologies, the XCD 1,9/80 lens delivers exceptional optical performance, ensuring stunning image quality even at its widest aperture of f/1.9.

The XCD 1,9/80 lens excels at creating a mesmerizing bokeh effect, creating graceful and smooth transitions between the sharp areas in focus and the softly blurred periphery. Additionally, when used with the X2D 100C camera, it unlocks the full potential of the 100-megapixel sensor, striking the perfect balance between sharp, in-focus areas and beautifully rendered bokeh.

ENVIRONMENTAL PORTRAITS WITH EFFORTLESS GRACE XCD 4/45P

Complementing the XCD 1,9/80, the XCD 4/45P is an ultra-lightweight and compact medium format autofocus lens is specifically designed for capturing portraits in narrow spaces. With its 36mm equivalency, this lens offers flexibility in composition and enables the inclusion of contextual elements, adding depth and narrative to portrait photography. Despite its compact size and weight¹, the XCD 4/45P boasts an exceptional optical design comprising seven elements in nine groups, including two aspherical elements. The result is state-of-the-art optical performance within compact dimensions, enabling the X2D 100C to capture breathtakingly high-quality imagery.

The Hasselblad X2D 100C Lightweight Portrait Kit has an MSRP of EUR €13,489 including sales tax and USD $13,049 excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com .

1 The XCD 4/45P lens weighs 320g (excluding the lens hood and cap) and measures in at just 47mm in thickness.

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After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators.

Hasselblad X2D 100C – Inspiration in Every Detail

Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.

With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects.

The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software.

“When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.”

Faster, more compact lenses enhance the X System lens lineup

The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds.

Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. Photographers can now conveniently switch to Full-time MF using the lens by simply pulling and pushing the focus ring to change between AF and MF, and check focus and DOF readings in MF mode. Additionally, the new lens control ring supports function customization, and photographers can now change what to control with the ring according to their preferences to make shooting more intuitive and efficient. While the XCD 38V, XCD 55V, and XCD 90V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C.

The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre. The XCD 90V is a moderate telephoto lens, perfect for close-up portraits and still life imagery, and is 11% lighter than the XCD 90.

Per Nordlund, Hasselblad Lead Optical Designer commented, “The ambitious development goals we set for these lenses proved to be quite the challenge. We looked toward faster focusing, better operational features, and the highest possible optical performance in a more compact shape. The end result has been well worth the effort – everything falls into place, making the user experience straightforward and natural.”

The X2D 100C has an MSRP of EUR €8,699 / GBP £7,369 / CNY ¥54,900 including VAT and USD $8,199 excluding sales tax.

The XCD 2,5/38V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.

The XCD 2,5/55V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax.

The XCD 2,5/90V lens has an MSRP of EUR €4,799 / GBP £4,059 / CNY ¥28,900 including VAT and USD $4,299 excluding sales tax.

The Hasselblad X2D 100C, XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V are available to order immediately. See details of each new product here: www.hasselblad.com.

1 Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022).

2 Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1.

3 To charge via PD protocol, the charging cable and power source must be PD-compatible.

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Since its inception, Hasselblad cameras have been trusted by photographers, capturing countless iconic moments and touching stories, including documenting the historical moment of the first humans on the Moon. Over the past eight decades, Hasselblad has continuously pushed the boundaries on medium format and imaging technology with cutting-edge developments and unique photography styles, providing endless inspiration to creators that pursue excellence.

In the 1950s, Hasselblad created its first wide-angle camera series, the Super Wide Camera. At the time, correcting optical aberration and distortion from wide-angle lenses was a challenge, as the aspherical lenses we know today were not yet available. The SWC, however, broke the mould. Instead of using a mirror, it utilized a rangefinder design which allowed the rear element to be placed closer to the focal plane, effectively reducing aberration and distortion. These developments produced clear, uncompromised images, as well as allowed for a significantly slimmer camera body. Decades later, the SWC camera continues to be known for its outstanding design and superb image quality.

The 30mm wide-angle lens in the Hasselblad 907X Anniversary Edition Kit was thoughtfully selected to echo the Biogon 38mm wide-angle lens used in the SWC. The 907X Anniversary Edition lens has a brand-new lens design and features a delicately etched focus ring in a Hasselblad logo print. The camera and grip in the kit are covered by black grain leatherette and highlighted with anodized Lunar Grey trim. The combination is also consistent with the colours of the SWC. Additionally, one side of the camera features a commemorative plate that reads “Since 1941,” while “Hasselblad” in handwritten lettering marks both the camera body and the optical viewfinder.

The 907X also reinvigorates the heritage of the SWC camera by adding modern flourishes. In addition to live view and autofocus, the 907X camera body is fully compatible with HC/HCD, V, and XPan Lens Adapters, enriching image capture possibilities with the CFV II 50C digital back. This digital back also blends seamlessly with a film camera body, coupling analogue and digital technologies.

The CFV II 50C digital back has a touch and tilt rear display that enables effortless waist-level shooting. Attach the back to any V System camera, then tilt the screen to a suitable angle or use a waist-level viewfinder for easy image composition, focusing, and review.

Main features of the Hasselblad 907X Anniversary Edition Kit include:

• Large medium format 50MP 43.8 x 32.9mm CMOS sensor
• Up to 14 stops of dynamic range
• 16-bit colour definition
• Integral central lens shutter (speed from 1/2000th of a second to 68 minutes)
• Hasselblad Natural Colour Solution (HNCS)
• 3.2-inch TFT rear display, 2.36M dots, tilts up to 90 degrees for waist-level shooting, supports 2.4GHz and 5.8GHz wireless connection
• USB-C port for charging, up to 5Gbps transmission rate
• Dual UHS-II SD card slots
• Hasselblad User Interface (HUI), easy to use and intuitive
• Compatible with Phocus Mobile 2 for tethered capture, image editing, importing and exporting photos, and firmware updates

The 907X Anniversary Edition Kit will be limited in quantity and is now available for pre-order. Please inquire with local dealers. The Edition Kit has an MSRP of €15,500 / £13,900 / CNY¥ 117,000 / JPY¥1,958,000 including VAT and $15,100 excluding sales tax.

www.hasselblad.com/

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Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernised CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system. With an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), the CFV II 50C digital back enables use with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras.

The CFV II 50C features a brilliant 3.2-inch 2.36M dot tilting rear display with full touch support and Hasselblad’s renowned user interface for settings, image review, and menu navigation. Users of previous CFV digital backs will appreciate the new fully integrated battery design, the same used on the X System, which reduces overall size and with the option to recharge in-camera via the USB-C port. Combining its iconic aesthetics with a chrome edge body finish in addition to modern technology, the CFV II 50C gives a nod to Hasselblad’s history combined with the brand’s world-renowned image quality.  Coupling the CFV II 50C with the 907X, Hasselblad’s smallest medium format camera body ever, creates a highly compact package.

This combination offers a truly distinct photographic experience, including the classic waist-level shooting style of the V System enabled by the CFV II 50C’s tilt screen. With the 907X, the photographer gains access to all of the high-quality X System Lenses in addition to a vast range of Hasselblad optics via adapters, including the H System, V System, and XPan Lenses. In addition, the 907X enables compatibility with a wide range of third-party adapters and lenses. Accessories that beautifully complement the combination include the 907X Control Grip and 907X Optical Viewfinder.  Key features for the 907X 50C:

• Large medium format 50MP 43.8 x 32.9 mm CMOS sensor
• 14 stops of dynamic range
• Hasselblad HNCS
• Captures 16-bit RAW images and full resolution JPEGs
• High-resolution 3.2-inch 2.36M dot touch and tilt screen
• Smooth live view experience with a high frame rate of 60fps
• Video: 2.7k (2720 x 1530) and Full HD (1920 x 1080) / Video covers full sensor width in a 16:9 ratio
• Intuitive user interface with swipe and pinch touch controls
• Internal battery slot with the option to recharge in-camera via the USB-C port (same battery used on the X System)
• Compatibility with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras
• Full compatibility with all XCD Lenses
• Full compatibility with HC/HCD Lenses including AF with optional XH Lens Adapter (manual focus only with HC 120 Macro and HC 120 Macro II)
• Compatibility with V System Lenses, XPan Lenses, and third-party lenses using XV, XPan and third-party lens adapters, respectively
• Dual UHS-II SD card slots
• Audio in/out connectors
• Flash in/out connectors
• Integrated Wi-Fi connectivity and USB-C connection, enabling tethered shooting
• Portable workflow with Phocus Mobile 2 support*
• Optional accessories, including chrome finished 907X Control Grip for quick access to main image functions and 907X Optical Viewfinder for convenient eye-level shooting
• 907X ultra-thin and lightweight body converts CFV II 50C digital back into digital SWC
• 907X 50C weight: 740 g (CFV II 50C: 540 g / 907X Camera Body: 200 g)  The 907X 50C has an MSRP of €6590 / £5990 / CNY¥48000 including VAT and $6399 excluding sales tax.  The 907X Control Grip has an MSRP of €749 / £679 / CNY¥5990 including VAT and $729 excluding sales tax. The 907X Optical Viewfinder has an MSRP of €499 / £459 / CNY¥3990 including VAT and $499 excluding sales tax. All products are available to order today, and shipping will begin from the end of August. Visit www.hasselblad.com/cfv-ii-50c-907x/  to see more about the 907X 50C. *Update for Phocus Mobile 2 for iPad and a brand new Phocus Mobile 2 for iPhone to be released soon. This update for Phocus Mobile 2 will enable Live View, allowing for Focus Peaking, control of Depth-of-Field, setting AF area positioning and the ability to simulate exposure, all from the Live View screen in Phocus Mobile 2.

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The XH Converter 0,8 brings new opportunities to Hasselblad photographers with the ability to unlock a whole new set of H System lens capabilities. The XH Converter 0,8, used on HC/HCD lenses attached to an X System or 907X camera, reduces the focal length of the lens by a factor of 0,8x, which delivers a wider field of view and improves the maximum aperture of the lens by two-thirds of a stop. Additionally, the XH Converter 0,8 improves lens performance in terms of contrast and apparent sharpness across the entire frame.

An impressive combination for maximizing aperture is achieved when attaching the XH Converter 0,8 to the HC f/2,2 100mm lens, transforming the aperture and focal length to f/1,8 and 80mm, respectively. This creates an extremely fast aperture that proves quicker than the XCD f/1,9 80mm lens, which until now has been the highest aperture lens option for X and 907X camera systems. An example of reducing focal length with the XH Converter 0,8 is when combined with the HCD f/4,8 24mm lens, it creates an aperture of f/3,8 with a 19mm focal length. This results in an even wider lens option than the existing XCD 21 lens, the widest lens in the X System.

The XH Converter 0,8 joins a range of Hasselblad adapters and converters, including the XH Lens Adapter which allows the usage of all 12 H System lenses as they are on X and 907X camera systems. The addition of the XH Converter 0,8 to the existing accessories lineup now provides these systems with enhanced functionality for H Lenses. In addition, H System users who decide to branch into the X or 907X systems gain more versatility from their current HC/HCD Lens options.

All H System lenses with firmware 18.0.0 or later must be updated to the newest version 19.1.0 to work with the XH Converter 0,8 and to get auto focus (HC 120 and HC 120 II can only be used in manual focus mode). Other H System lenses (except HC 120 and HC 120 II) with firmware older than 18.0.0 will work but only in manual focus mode. Please note that only HC/HCD lenses with firmware 18.0.0 or later can be updated to 19.1.0. Lenses with older firmware have older hardware and therefore cannot be updated. Additionally, the X1D-50c must be updated with firmware 1.25.0 or later and the X1D II 50C, 907X 50C and 907X Special Edition cameras must all be updated with firmware 1.4.0 or later.

The XH Converter 0,8 is available now for purchase with a MSRP of €959 / £859 including VAT and $944 excluding sales tax.

Download H System Lens Firmware Update 19.1.0 on the Hasselblad website

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As the first official underwater solution for Hasselblad’s X System, the REFLEX X1D II 50C allows for shooting with the entire XCD lens range. Balancing maximum strength and minimal weight, the glass-filled polycarbonate construction combines controls made from 316 stainless steel, hard anodised aluminium and high strength plastics for a superior tactile feel and easy control while simultaneously ensuring extreme protection against saltwater and corrosion. Facilitating simple handling when shooting stills or capturing video under water, the two electronic shutter buttons on the REFLEX X1D II 50C also enable easy capture whether shooting in landscape or portrait orientation. Navigating other settings and menu parameters can be done via the camera’s back buttons.

“We are very pleased to release the REFLEX Water Housing for the Hasselblad X1D II 50C. We’re proud to be able to open new creative opportunities for X1D II users, and we are excited to see some of the high-quality work that will be achieved with this collaboration between AquaTech and Hasselblad,” says Managing Director of AquaTech Alan Love.

The REFLEX X1D II 50C dimensions measure at W 210mm (8.26“) by L 135mm (5.31“) by H 190mm (7.48“). It allows access to the following camera controls: Menu; AE Lock; AF Drive; Browse; Rectangle; Star; and Cross / Delete. In addition to the REFLEX Water Housing, the kit includes: Back Plate with Controls; Camera Plate for mounting X1DII Camera; Cable Release for Electronic Shutter; Instructions; and Tool Kit.

The REFLEX Water Housing for the Hasselblad X1D II 50C has a MSRP of $1695 excluding tax / €1795 including VAT when purchased through European retailers only.

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