Introducing a limited-edition range of luxury camera bags, celebrating craftsmanship, heritage, and the art of photography

Oberwerth, a German luxury leather goods manufacturer, announces an exclusive partnership with Fujifilm.  Together, the two brands introduce limited-edition camera bags designed for photographers, creatives, and travelers who value exceptional quality, timeless design, and authentic craftsmanship.

FUJIFILM and German luxury leather goods manufacturer, Oberworth announce an exclusive partnership.  Together, the two brands introduce limited-edition camera bags designed for photographers, creatives, and travelers who value exceptional quality, timeless design, and authentic craftsmanship.

Oberwerth has long stood for uncompromising quality, traditional craftsmanship, and refined elegance. Handcrafted in Germany from the finest materials, each bag is designed to become a lifelong companion. These values align seamlessly with Fujifilm’s heritage of iconic design, technological excellence, and passion for photography.

The collaboration results in two exclusive special editions, available to purchase exclusively from FUJIFILM’s House of Photography in Covent Garden and online at Fujifilm’s online store.

Product overview

Fujifilm x Oberwerth Weekender Nelson M – £1049 This weekender combines sporty elegance with luxurious leather and functional versatility. Crafted from full-grain leather in deep navy blue and embossed with the historic original ‘Fuji’ logo, it reflects modern travel culture and photographic passion.

Fujifilm x Oberwerth Momentum L – £699

The messenger bag reinterprets a classic silhouette, combining intelligent organization with distinctive craftsmanship. The subtle historic original ‘Fuji’ logo embossed in the leather highlights the shared photographic heritage of both brands.

This partnership reflects shared values: craftsmanship, heritage, and a passion for photography. Two brands, one vision – creating products with soul that tell their own story and connect people to the moment.

Pricing:
Fujifilm x Oberwerth Momentum L – £699
Fujifilm x Oberwerth Weekender Nelson M – £1049

Both bags are available to purchase now:

In store at the Fujifilm House of Photography in Covent Garden:
 FUJIFILM House of Photography | Covent Garden London
Online at the Fujifilm Shop: FUJIFILM x Oberwerth Camera Bags

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FUJIFILM Europe GmbH, Imaging Solutions Division, is thrilled to announce the next big thing in instant memories: instax SPOT™ photobooth and print station (hereafter instax SPOT™). The premium, next generation standalone photobooth & print station is a high-energy hub of creativity designed to turn consumer experiences into tangible memories they can hold. 

As a turnkey solution for high-traffic businesses including movie theaters, museums, amusement parks, and more, instax SPOT™ offers guests a bespoke, high-value souvenir to amplify and better remember their experiences.

“There is such a cultural love for instax™ instant photography, and we wanted to provide a way for businesses to tap into that with their consumers” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe.  “instax SPOT™ turns a corner of a lobby or a museum hall into a social hub. It’s a low-maintenance, high-engagement tool that lets guests walk away with a physical memory of their experience and further endear them to the locations they’re visiting.”

One Machine, Two Ways to Engage
Available in a tabletop and standalone format, instax SPOT™ bridges the gap between the physical and digital worlds, giving consumers two ways to interact with and engage on-site:

–    The Next-Gen Photobooth Experience: Bringing the traditional photobooth experience to the next level with an open-access AR photobooth and compact footprint, consumers can take and make instax™ photos at the instax SPOT™ station.

–    The Wireless Print Hub: On the instax SPOT™ screen, consumers can scan a QR code with their smartphone and print existing memories from their camera roll onto the iconic instax™ instant film.

Not just a printer; instax SPOT™ is a creativity station with everything consumers love about the instax™ brand. Each photobooth comes pre-loaded with features including:
–    AR (Augmented Reality) Capabilities: Add digital, animated and 3D visual effects to physical photos.
–    Location-Specific Customization: Venues can offer exclusive borders and digital stickers tailored to their specific event or brand.
–    LED Lighting: The lighting features on the top and sides of the screen act as a ring light to enhance the images it captures, giving photobooth vibes.

instax SPOT™ will offer units that print on either instax™ mini instant film or instax™ SQUARE instant film. Instax SPOT™ will be available from May 14th 2026. To learn more visit https://instax.co.uk/instax-spot/. 

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FUJIFILM North America Corporation, Electronic Imaging Division, today announced the worldwide launch of its FUJIFILM X-T30 III (X-T30 III) mirrorless digital camera. The latest iteration in the X-T30 series, X-T30 III gives still-focused photographers access to film-inspired looks, a growing lineup of interchangeable lenses, and the confidence that comes from reliable autofocus and long battery life.

“X-T30 III is for stills-inspired storytellers ready to make their next move – leveling up beyond their smartphones or earlier FUJIFILM X Series gear and into a more intentional image-making process,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Devices Divisions. “It combines a compact form factor and traditional design with modern innovations like AI autofocus, longer battery life, and one-button simplicity for ease of use in everyday situations. The added Film Simulation dial encourages artistic exploration with straight out of the camera results, reminding users of the strengths of Fujifilm’s image quality and color science, while support for interchangeable lenses provides additional creative flexibility as both their photo and video skills and interests grow.” 

Product Features

Advanced image processing delivers superb results and fast, accurate autofocus

• FUJIFILM X-T30 III features a back-side illuminated 26.1-megapixel X-Trans™ CMOS 4 sensor and the latest high-speed X-Processor 5 image processor. Thanks to improved power efficiency, battery life is now 425 frames per charge (when using Economy Mode).
• The camera uses the latest subject detection autofocus powered by deep-learning AI technology. In addition to face and eye detection, it automatically recognizes and tracks a wide range of subjects, including animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones[1].
• X-T30 III supports up to 6.2K/30p internal recording in HEVC 4:2:2 10-bit quality. It also features high frame rate options including 4K/60p and 1080/240p. Powerful digital image stabilization reduces both small amounts of shake and more pronounced movement, such as recording video while walking.

Compact, lightweight design with Film Simulation dial expands creative options

• FUJIFILM X-T30 III is the same size and weight as its predecessor, X-T30 II, making it ideal as an everyday carry. It measures 4.66×3.26×1.84in (4×82.8×46.8mm) and weighs 13.3oz2. The central viewfinder and dial-based design offers the same classic film-camera experience as other models in the X-T range.
• A total of 20 Film Simulations, including REALA ACE and NOSTALGIC Neg, can be accessed via the top-plate Film Simulation dial. This unique digital color reproduction technology faithfully recreates the look of traditional analog films, making it easy to get great results straight out of camera, even for first-time digital camera users.
• The dial has three customizable positions3, where users can save their favorite Film Simulation and selected image settings as original Film Simulation recipes. These can be accessed quickly by turning the dial, adding extra creative options for different scenes and subjects, using options including Grain Effect, Color Tone, and Highlights, for a truly bespoke look.

Fully featured, yet simple to use

• A dedicated switch on the top of the camera selects AUTO mode, where X-T30 III automatically detects the scene and selects optimal focus and exposure settings, leaving users to concentrate on creating memorable images.
• The camera has a built-in flash. When switched on, it automatically adjusts flash output, making it ideal for portraits in low-light or backlit situations.
• The central viewfinder places the finder directly above the lens axis. This helps users focus more easily on the subject and background, recreating the classic film-camera experience.
• The tilting rear LCD monitor uses 1.62 million dots, making it simpler to frame images from high or low angles – perfect for travel and landscape photography.
• An ergonomically designed grip fits comfortably in the hand, offering assured handling despite the camera’s compact dimensions.
• X-T30 III connects wirelessly to selected instax™ Link smartphone printers[4], for direct printing without using an app. Newly added support for the instax™ mini, instax™ SQUARE, and instax™ WIDE formats helps users enjoy a seamless experience from making to printing.

Pricing and Availability

FUJIFILM X-T30 III mirrorless digital camera will be available late November 2025, with a kit version including the newly-announced XC13-33mmF3.5-6.3 OIS lens available mid December 2025. X-T30 III will be available at a Manufacturer’s Suggested Retail Price of $999.95 and $1,249.99 CAD, and the camera/lens kit will be available at a Manufacturer’s Suggested Retail Price of $1,149.95 USD and $1,449.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-t30-iii/

Come and see Fujifilm (Stands: 97-98) at the 2026 London Photo Convention – 15 Jan – 17 Jan 2026 Venue: Novotel London West – Hammersmith. Book your FREE Trade Show ticket today https://thesocieties.net/convention/

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FUJIFILM X Series’ smallest compact zoom lens, with impressive close focusing capabilities, covering wide-angle to standard focal lengths.

FUJIFILM North America Corporation, Electronic Imaging Division, today announced the release of its FUJINON XC13-33mmF3.5-6.3 OIS Lens (XC13-33mmF3.5-6.3 OIS).

“Our FUJINON XC lenses have always represented a perfect entry point into the X Mount lens ecosystem for still-centric creators,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “FUJINON XC13-33mmF3.5-6.3 OIS is no different. It is perfect for those everyday moments because of its optical image stabilization and a versatile zoom range, which is ideal for everything from the big picture all the way down to the smaller details.”

Product Features

Fujifilm’s smallest and lightest zoom lens

• XC13-33mmF3.5-6.3 OIS is a compact standard zoom lens measuring just 1.48 inches (37.5mm) and weighing 4.4o (125g); the smallest and lightest in Fujifilm’s current lineup.
• When not in use, the lens body retracts, making it ideal for carrying or storage.

A design that blends portability with versatility

• XC13-33mmF3.5-6.3 OIS covers focal lengths ideal for everyday use, from the wide-angle 13mm (35mm equivalent: 20mm) useful for everything from expansive landscapes and confined indoor spaces, to the standard 33mm (35mm equivalent: 50mm), effective for portraits and street photography.
• Featuring a 10-element in nine-group construction, including four aspherical elements and three extra-low dispersion (ED) glass elements, it suppresses typical wide-angle lens characteristics including distortion, field curvature, and chromatic aberration across the entire zoom range.
• Offers a minimum focus distance of 7.87 inches (20cm) across the entire zoom range and a maximum magnification of 0.25x at the telephoto end, making XC13-33mmF3.5-6.3 OIS ideal for close-ups of flowers and plants, pets, and more.

Further features add to creative options

• XC13-33mmF3.5-6.3 OIS includes a 0-stop Optical Image Stabilization mechanism that expands creative options to include handheld night photography and pictorial use of slow shutter speeds.
• The lens can autofocus in as little as 0.025 seconds, exemplifying the lens’ high-speed, high-precision performance.
• The nine-blade aperture achieves a more circular bokeh effect compared to conventional XC zoom lenses. This enables beautiful soft focus effects on a wide range of scenes, including portraits, landscapes, and nightscapes.

Pricing and Availability

FUJINON XC13-33mmF3.5-6.3 OIS lens will be available late January 2026 at a Manufacturer’s Suggested Retail Price of $399.95 USD and $489.99 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/lenses/xc13-33mmf35-63-ois/

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FUJIFILM Europe GmbH, Imaging Solutions Division, is proud to announce the introduction of its instax mini LiPlay+™ hybrid instant camera (mini LiPlay+™), an update to the popular instax mini LiPlay™ line that debuted in 2019. This new camera debuts a variety of new features including dual cameras (a main camera plus a wide-angle selfie camera) with new capabilities for image makers, various enhanced sound capabilities that allow the user to integrate sound into their images (through the use of an integrated QR code printed onto the image), and tasteful upgrades to the camera body.

”As Fujifilm’s first hybrid instant camera, and the first camera with the unique capability to integrate sound into photos, our mini LiPlay™ line of hybrid instant cameras has always been one of our most unique offerings,” said Shin Udono, Senior Vice President, Imaging Solutions, FUJIFILM Europe. “mini LiPlay+™ builds on the distinctive features of the original mini LiPlay™, giving users even more creative ways to express themselves through photos and sound. It’s a truly versatile hybrid camera with a unique set of attributes to suit every skill and interest level.”

Main Features:

instax mini LiPlay+™ Smartphone App

The free, downloadableinstax mini LiPlay™ App allows users to capture images remotely via Bluetooth connection, add finishing touches to images with frames, and print photos from a connected smartphone. Users can further embellish their images by adding sticker icons or overlay text, making each image a true custom creation.

Dual camera functionality

The mini LiPlay+™ hybrid instant camera features both a front main camera and a rear-facing wide-angle selfie camera. New to mini LiPlay+™ is layered photo mode, in which images created with both the front and rear cameras can be combined so the images appear in layers, one in the foreground and one in the background. When editing images, users can choose between instax-Rich mode™ and instax-Natural mode™ to accentuate their images and choose from a selection of artful filters to express themselves further. mini LiPlay+™ also features automatic exposure and flash control to enhance image quality and includes either 2 or 10 second timers.

Instax Sound Print™ and instax Sound Album™

Users can utilize the free, downloadable instax mini LiPlay+™ App to add sound features to their images. With the instax Sound Print™ feature users have four unique ways to record 3-second audio clips to add to their images, then listen back by scanning the printed QR code on your photo (instax™ instant film required and sold separately) with their smartphone. Alternatively, the instax Sound Album™ feature turns adventures into custom animated videos with sound, vibrant backgrounds, and standout music.

New instax™ mini film variety introduced

Also being announced at the same time as the mini LiPlay+™ camera is instax™ mini Soft Glitter instant film, available in a 10-exposure pack. Gold accents combine with soothing hues to bring a calming shimmer to the frames around each photo.

Pricing and Availability

The instax mini LiPlay+™ hybrid instant camera will be available in Sand Beige and Midnight Blue colors from 30th October 2025 at a manufacturer’s suggested retail price of €219,99 (inc. VAT). The updated instax mini LiPlay+™ smartphone App will also be available at this time.

instax™ mini Soft Glitter instant film will be available from 30th October 2025 at a manufacturer’s suggested retail price of €9,99 (inc. VAT).

For more product information, visit www.instax.eu

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Fujifilm, a leading manufacturer of cameras, lenses, films, printers, and photo papers, has just announced that they will be exhibiting at the 2026 London Photo Trade Show, Europe’s largest all-welcome event for serious photographers.

Over 100 photographic brands will be showcasing the latest products and services to attendees from across the industry.

Colin Jones, CEO of The Society of Photographers, said:

“I’m absolutely delighted to confirm that Fujifilm will be supporting the 2026 London Photo Convention. They have been a key trade partner at the Convention for over 20 years, and we are thrilled to be working closely with them again. They will be showcasing their extensive range of photographic equipment, perfectly suited to our audience within the Trade Show.”

Trade Show tickets for the Convention are free if you register before 1 January 2026. After this date, tickets will be £10 each.

For more information on The Society of Photographers 2026 London Photo Convention and to register, visit: https://thesocieties.net/convention/

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The Society of Photographers is hitting the road next week with three exciting photographic roadshows across the UK:

• Tuesday 16th September 2025 – Webbington Hotel & Spa, Somerset
• Wednesday 17th September 2025 – Green Park Conference Centre, Reading
• Thursday 18th September 2025 – Priestfield Stadium, Kent

These all-welcome events are the perfect opportunity for photographers to explore the latest products and services from the trade while gaining valuable insights from a series of expert-led talks. A range of photographic lecturers will be on hand to cover diverse topics, from improving portraiture to enhancing your photography business.

Meet the Trade

The Trade Show will feature leading photographic companies, including Nikon, Sony, Fujifilm, Canon, Permajet, Elinchrom, 3 Legged Thing, MagMod, Gomatic, Click Backdrops, Camera Centre UK, Aaduki Multimedia Insurance, Graphistudio, The Society of Photographers, and Praetego. Attendees can get hands-on advice, discover the latest equipment, and connect directly with the industry.

CEO Colin Jones on the Roadshows

Colin Jones, CEO of The Society of Photographers, says:

“We are delighted to bring the roadshows to Somerset, Berkshire, and Kent. We have prepared free Masterclasses that will give photographers hints and tips to improve their photography and business, along with a trade show packed with leading companies eager to show the latest products and services.”

He adds:

“Whether you are an aspiring photographer or run your own photographic business, these events are informative and educational. Tickets are free, giving you access to both the trade show and Masterclasses.”

For more information and to register for your free tickets, visit: thesocieties.net/roadshows

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FUJIFILM Corporation announces the global launch of the “FUJIFILM X-E5”(X-E5) from August 2025.

The X-E5 is a mirrorless digital camera featuring a lightweight, compact body weighing 445g*1, a back-illuminated 40.2 MP “X-Trans™ CMOS 5 HR”*2 sensor, and a high-speed image processing engine, the “X-Processor 5”. As the first model in the “X-E series,” which is characterized by its rangefinder-style design allowing one-handed dial operation while looking through the viewfinder and its compact, lightweight body, it is equipped with a powerful five-axis IBIS mechanism offering up to 7.0 stops in the center and 6.0 stops at the edges*3.Users can enjoy effortless shooting with precision and versatility across a wide range of scenes. Additionally, for the first time in the “X Series,” the camera features a camera top plate made entirely from precision-machined aluminum. The flat top surface accentuates the edges, and the dial area is carved out to create a smooth metal texture and a high sense of rigidity and comfort when holding the camera. The electronic viewfinder (EVF) now features a new “Classic Display” mode*4, which displays only essential information in a simple, retro style reminiscent of film cameras. Furthermore, the layout of the dials has been designed so that all operations can be performed with the right hand alone when holding the camera and looking through the viewfinder, enabling highly immersive shooting. The X-E5 is a camera that combines the classic style unique to the X series with an innovative appearance that pursues the dignity of a camera through aluminum machining, as well as functions and operability that bring out the joy of shooting. It is a camera that provides the joy of owning a camera and the fun of photography to a wide range of users, from photography enthusiasts to those who are using a digital camera for the first time.

*1 Including battery and memory card
*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
*3 Based on CIPA 2024 standards. Yaw/pitch/roll correction performance when equipped with FUJINON XF35mmF1.4 R lens (sold separately)
*4 Only available on the EVF

Product Features
(1) Product design that pursues a classic and high-quality appearance

• For the first time in the X series, a camera top case has been precision machined from aluminum. The machining process has created a flat top surface with sharp edges, combined with curved surfaces around the dials, resulting in an innovative design. This design enhances the metallic feel of the camera and improves the operability of the dials.
• A newly designed Film Simulation dial placed at the left side of the top panel features a convenient window for easy visibility. The indicator plate, which displays the selected Film Simulation, is crafted with an aluminum-machined finish. Additionally, any of the 20 Film Simulations and image quality settings can be registered to three positions, FS1 to FS3*5. Personal “FS recipes” can be saved and accessed intuitively by switching the dial.
• Not only the top plate, which has been machined, but also the viewfinder and diopter adjustment dial have been designed to minimize unevenness. In addition to narrowing the gap between the dial and the main body, the overall vertical and horizontal balance has been optimized to create a design that retains the look and feel of a camera while exuding a refined presence.
• Included is a rope-type shoulder strap that goes well with the rangefinder style. It accentuates the high-quality camera design.

*5 Three positions are available on the Film Simulation dial, allowing up to 20 “Film Simulation “modes and image quality settings to be individually registered for FS1, FS2, and FS3.

(2) Effortless operation for a fully immersive viewfinder experience

• A new retro and simple view mode called “Classic” has been added to the EVF display modes. Based on a simple design reminiscent of classic film cameras, the information displayed on the screen has been carefully selected. Additionally, the dials are arranged for operation with the right hand alone, enabling seamless adjustments while looking through the viewfinder and maintaining focus on the scene visible in the viewfinder.
• A newly equipped surround view function displays areas outside the shooting range as either semi-transparent or outlined, depending on the aspect ratio. This feature delivers a shooting experience akin to using an OVF, even when using an EVF.
• A new control lever is mounted on the front of the camera. The lever can be assigned functions such as changing the view mode, switching the aspect ratio, and changing the digital teleconverter magnification. This enables intuitive switching of functions while holding the camera, achieving high operability.

(3) Powerful in-body image stabilization and enhanced features that expand shooting possibilities

• In addition to improving the detection accuracy of the gyro sensor, a newly adopted algorithm enhances tracking performance for blur, achieving 5-axis image stabilization with a maximum of 7.0 stops in the center and 6.0 stops at the periphery. Equipped with powerful image stabilization in a compact body, comfortable shooting is possible across a wide range of scenes.
• The digital teleconverter function enables two-stage zooming at 1.4x and 2.0x. With the high-resolution sensor “X-Trans™ CMOS 5 HR,” resolution is maintained even during zooming, allowing for versatile performance across a wide range of scenes.
• Features a 3.0-inch, 1.04-million-dot tilt-type rear LCD monitor. The design supports shooting from high angles to low angles in various styles, with the monitor capable of rotating 180° upward to enable selfies while checking the screen.
• 6.2K/30P 4:2:2 10-bit video recording is possible. Equipped with tracking AF function during video recording, it enables high-quality video recording.

(4) Equipped with a high-performance sensor and high-speed image processing engine, it delivers high image quality and high-performance AF

• The fifth generation of the X Series features a back-illuminated approximately 40.2 MP “X-Trans™ CMOS 5 HR” sensor. The latest image processing algorithm achieves high resolution while maintaining a high S/N ratio.
• A new pixel structure has been adopted to capture more light efficiently. ISO 125, which was an extended sensitivity in previous models *6, can now be used as a standard sensitivity. In addition, the electronic shutter speed can be set to a maximum of 1/180000 seconds, enabling shooting with the aperture wide open in a wide range of scenes. Adopts subject detection AF developed using deep learning technology. By selecting from animals, birds, cars, motorcycles, bicycles, airplanes, and trains, the AI detects each subject. Additionally, insects and drones can also be detected by individually setting the subject*7.
• The latest AF prediction algorithm provides high tracking performance for moving subjects and high-precision AF even in low-contrast environments.

https://www.fujifilm-x.com/en-gb

*6 FUJIFILM X-E4
*7 By selecting “bird” for insects and “airplane” for drones, it becomes possible to detect each subject using AI.

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FUJIFILM Corporation announces the global launch of the “FUJINON Lens XF23mmF2.8 R WR” (“XF23mmF2.8 R WR”) from December 2025. This new addition to the “XF lens” interchangeable lens lineup for the mirrorless digital camera X Series offers outstanding image quality and compact size and weight thanks to its unique color reproduction technology. Furthermore, the lens kit bundled with the newly announced mirrorless digital camera “FUJIFILM X-E5” will be available from August 2025.

The “XF23mmF2.8 R WR” is a 23mm focal length lens (35mm equivalent: 35mm) that combines an ultra-compact, lightweight design with high resolution performance. Despite its high-resolution performance compatible with the approximately 40.2-megapixel “X-Trans^™ CMOS 5 HR^*1” sensor, the lens achieves remarkable portability with a length of only 23mm^*2 and a weight of approximately 90g. This compactness is achieved through advanced lens processing technology for a thinner lens design and slimmed-down exterior and structural components. With its versatility for various shooting scenes such as standard, wide-angle, and close-up photography, the lens offers excellent operability and durability. Ideal for snapshots, portraits, landscapes, and tabletop photography of dishes or flowers, the “XF23mmF2.8 R WR” is a highly adaptable lens that delivers exceptional portability and shooting performance, making it an indispensable companion for a wide range of creative scenarios.

Product Features
(1) Ultra-compact and lightweight design with high resolution performance

• The lens features 8-element in 6 groups lens including two aspherical lenses. This design minimizes aberrations from the center to the edges, delivering high-resolution image quality.
• Advanced processing technology has been applied to make the lenses thinner while increasing the use of metal components in the exterior, ensuring durability. This results in a compact, lightweight design with a total length of just 23 mm and a weight of 90 g, making it the smallest and lightest lens*3 in the XF lineup.
• The 11 aperture blades creates beautiful circular bokeh, enabling subjects to stand out with striking focus in snapshots and close-up photography of small objects.

(2) Close-up photography and high-precision, high-speed AF

• The lens achieves a minimum object distance of 20cm while maintaining a compact design, allowing for a wide variety of photographs – from tabletop photography to travel photography.
• It employs a full group focusing system, which suppresses aberration variation depending on the focus position, enabling high image quality photography even at close distance.
• A powerful DC motor enables high-speed AF, delivering a seamless photographic experience that ensures every moment is captured, regardless of the setting.

(3) Stylish, easy-to-use design and toughness

• The lens boasts a slanted design where the lens barrel gradually narrows toward the front. Its carefully crafted exterior, with attention to texture and color, create a stylish and high-quality appearance.
• A high-precision sensor has been adopted for the manual focus ring, enabling focus adjustment with fewer rotations. This design ensures smooth and precise manual focus ring operation tailored to the user’s shooting intentions, supporting comfortable shooting.
• A fixed ring is positioned between the manual focus ring and the aperture ring. This prevents one ring from being accidentally turned when rotating the other, ensuring effortless and precise operation.
• An Anti-slip coating has been applied to the lens mount components, allowing a secure grip during changing lenses. This feature makes the process of swapping lenses smooth and reliable.
• The lens barrel features nine sealing points, offering a dustproof and water-resistant build, along with the ability to withstand temperature as low as -10°C. This construction allows for confident use in environments with light rain or dust.

https://www.fujifilm-x.com/en-gb

*1 Length from the tip to the mount reference surface. Same size as the FUJINON Lens XF27mmF2.8 R WR.
*2 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
*3 The smallest and lightest XF lens is the FUJINON Lens XF27mmF2.8 R WR. It weighs 84g and is 23mm long.

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FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the global launch of the “X half” (FUJIFILM X-HF1) from June 2025. The X half will be the latest model in the X Series, rediscovering and reinventing the charm of film photography in a digital format. It allows users to enjoy film-like photography with a lightweight body weighing only 240g*¹.

The “X half” is a digital camera evolving from the concept of classic half-frame cameras*², film cameras capable of shooting at half the size of 35mm film. In the past, Fujifilm introduced various film cameras, including the “FUJICA Half*³” released in 1963, sparking a timeless passion for photography. The “X half” is a digital camera that recreates and evolves the analog photography experience with a Frame Advance Lever and film-like photographic expression in a digital format. Fujifilm named this product “X half”, envisioning it as a perfect companion for both photography enthusiasts and newcomers exploring the world of digital cameras for the first time.

The “X half” is a compact digital camera that uses a 3:4 aspect ratio, different from the 3:2,4:3 and 16:9 aspect ratios commonly used in many digital cameras, enabling the capture of still images and videos in a vertical composition. Equipped with a vertical optical viewfinder and LCD monitor optimized for vertical composition photography, the camera also features the “2in1*⁴” function, which enables the combination of two vertically composed photos into a single image, allowing for the creation of story-driven works that fully utilize the vertical aspect ratio. Furthermore, it includes “Film Simulation” which allows users to enjoy various color tone expressions as if they were changing photographic films, and “Grain Effect*⁵” which reproduces the unique graininess of film photos. Additionally, new shooting filters such as “LIGHT LEAK*⁶” and “HALATION*⁷” have been adopted, enabling diverse shooting expressions tailored to subjects and scenes. Furthermore, the “Film Camera Mode” revived the shooting experience of a film camera. In this mode, shooting is possible using only the optical viewfinder without the LCD monitor. After each shot, the Frame Advance Lever is operated to proceed to the next shot. The operation feels similar to advancing the film in a film camera. The images can only be viewed after the specified number of shots have been taken, adding an element of excitement and anticipation for the captured images. 

“X half” is designed with a focus on lightness and product design, featuring a compact 240g body that evokes the charm of a classic film camera. It can be carried anywhere and used anytime for casual shooting. Additionally, the dedicated “X half*⁸” app allows the transfer of still images and videos to a smartphone, viewing captured images in gallery and album format, and printing them using the smartphone printer instax™ Link series*⁹, greatly expanding the ways to enjoy and express creative work.

The “X half” is a compact camera that digitally recreates and evolves the analog photographic expression and shooting experience unique to half-frame cameras, condensing the joy of photography into one device.

*¹_{A camera that shoots two frames of 35mm film at approximately half size (18 x 24mm).}

Image aspect ratio for images taken with a half-frame camera
Vertical composition shooting is possible with half the size of 35mm film

*² Including attached battery and memory card
*³ 35mm half-frame camera released by Fujifilm in 1963
*⁴ A photo collage composed by dividing the 3:2 aspect ratio screen at the center and arranging still images/videos with a 3:4 vertical composition on the left and right
*⁵ An effect that reproduces the unique graininess of film photography
*⁶ An effect that realistically recreates the light leaks characteristic of film cameras
*⁷ An effect that replicates the phenomenon where part of the image becomes blurred due to strong light entering the lens
*⁸ A free app for Android and iOS devices. It is available for download from Google Play for Android devices and from App Store for iOS devices. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from Aiphone Co., Ltd. The iOS trademark is used under license from Cisco in the United States and other countries.
*⁹ Compatible models: instax mini Link 2™, instax mini Link 3™, instax SQUARE Link™, instax Link WIDE™

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