Canon has announced its Summer Sale, giving photographers and videographers the opportunity to save on a wide range of EOS R System cameras, RF lenses, and accessories. Running until mid-July, the promotion features discounts of up to £800 across selected products, making it an ideal time to upgrade your gear or invest in new equipment.

Among the headline offers is the Canon EOS R6 Mark II, one of Canon’s most popular full-frame mirrorless cameras, with savings of £500. Designed for both photographers and hybrid shooters, the camera offers impressive autofocus performance, high-speed continuous shooting, and advanced video capabilities.

Photographers looking for a lightweight full-frame system can also benefit from a £400 saving on the Canon EOS R8 with RF 24-105mm lens. The EOS R8 has become a favourite among travel, portrait, and content creators thanks to its compact design and powerful imaging performance.

For wildlife and sports photographers, the RF 200-800mm F6.3-9 IS USM is included in the promotion with a £345 discount, offering exceptional reach and versatility for capturing distant subjects. Meanwhile, wedding and event photographers can save almost £400 on the professional RF 24-70mm F2.8L IS USM lens, one of the most sought-after lenses in the RF range.

The Summer Sale covers a broad selection of Canon products, from entry-level mirrorless cameras to professional bodies and premium RF lenses, providing savings for photographers at every level. With the promotion available for a limited time, those considering an upgrade may wish to take advantage of the offers before they end.

For full details and the complete list of discounted products, visit Canon’s Summer Sale page.

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Canon Europe today announces the new EOS C50, a highly versatile, full-frame, RF-mount hybrid Cinema EOS camera for professional videographers and agile production crews.

As the smallest camera in the Cinema EOS range to date, the EOS C50 fits seamlessly into a wide variety of filming set-ups – from fast-paced shoots to large scale productions. Its compact design, however, conceals a wealth of professional capabilities.

At the heart of the EOS C50’s unique design is a new 7K full-frame CMOS sensor which, together with an advanced DIGIC DV 7 processor, delivers outstanding image quality for both video and stills – including internal RAW video recording at up to 7K 60P, high frame rate recording at up to 4K 120P / 2K 180P, and detailed 32MP high-resolution photos.

The EOS C50 is the first Cinema EOS camera to offer open gate recording, which uses the entire area of the sensor for maximum resolution and flexibility. Capturing the full width and height of the sensor using the new Full Frame 3:2 sensor mode provides a larger image that utilises the full image circle of full-frame lenses. Open gate recording offers filmmakers greater flexibility in post-production, enabling horizontal and vertical movie formats to be freely edited from the same footage, with ample room for reframing shots. When paired with anamorphic lenses, the result is a taller image with a wide immersive cinematic look.

For videographers facing fast turnarounds, a full-angle image and a cropped vertical or square version – ideal for social media and advertising – can be captured at the same time using the EOS C50’s Simultaneous Crop Recording function. The cropped area can be shifted horizontally for optimum framing and recorded in a different format to meet delivery requirements.

Combining high-resolution with hybrid capability for video and stills

As a true hybrid camera, the EOS C50 combines advanced 7K video and 32MP stills capabilities. The display is optimised based on whether the camera is in Video or Photo mode – featuring the familiar Cinema EOS interface for video and classic Canon EOS R menu system for stills.

Videographers and photographers alike can take advantage of Canon’s Dual Pixel CMOS AF II, offering high-speed, high-accuracy subject detection and tracking. Precision extends to selecting which eye to prioritise in people, dogs, cats and birds – with additional controls for tuning autofocus speed and tracking response to suit the subject.

A unique and versatile design that adapts to dynamic shoots

Built for agility, the EOS C50’s lightweight, modular design enables intuitive operation, whether shooting handheld or on a gimbal. With its linear, low-profile body and multiple accessory mounting points, it integrates seamlessly into modern rigging setups. The camera can be mounted either horizontally or vertically, with the display and menu settings automatically adjusting to support vertical orientation.

The EOS C50’s detachable handle unit improves control and comfort. It features two full-size 3-pin XLR audio terminals and control dials for professional-quality audio recording, plus a REC button and zoom rocker for convenient, camcorder-style control during fast-paced shoots.

In addition to native support of the diverse range of RF lenses, EF/PL lenses can be attached to the EOS C50 via the optional Canon PL-RF Mount Adapter, which can be securely fastened to the camera body, as well as a selection of Canon EF-EOS R mount adapters.

Effortless connection options for diverse workflows

An extensive selection of connectivity options ensures that the EOS C50 meets the demands of modern professional productions. In addition to XLR inputs, the camera features a MIC terminal, Timecode terminal, HDMI OUT (Type-A) and USB (Type-C). Dual card slots for CFexpress and SD cards provide a wealth of simultaneous recording options, including different file formats, resolutions and proxy setups.

The EOS C50 includes UVC/UAC support for high-resolution livestreaming at up to 60P/50P via a single USB cable, plus XC Protocol for remote operation of the camera using compatible smartphone applications or hardware accessories such as Canon’s RC-IP1000 Remote Controller. Video clips and still images can be transmitted to clients in real time over Wi-Fi or USB with Canon’s professional Content Transfer Professional (CTP) app.

Canon’s collaboration with Adobe has been extended to the EOS C50 by making the camera compatible with Frame.io’s Camera to Cloud connectivity. Along with the EOS C400 and the EOS C80, this compatibility allows proxy files to be sent directly from the camera to the Frame.io platform, enabling a seamless and reliable path from production to post.

With its robust connectivity, flexible design and powerful full-frame capabilities, the EOS C50 sets a new standard for compact cinema cameras. Building on the success of the EOS R5 C, it delivers uncompromising image quality for both video and still photography.

Canon is also delighted to announce a range of significant free-of-charge firmware updates for existing Cinema EOS cameras coming later this year. This includes the addition of 3:2 Open Gate RAW Recording at 6000×4000 resolution to the EOS C400, View Assist during Playback on the EOS C80, among other improvements to core features such as focus peaking on both cameras, as well as the EOS R5 C and EOS C70.

Key features of the EOS C50:

• High-resolution hybrid capability: 7K 60p internal RAW video recording, 32MP still photos
• Advanced 7K full-frame CMOS sensor with open gate video recording
• 7K oversampling for higher resolution 4K movies
• Dual Base ISO support (ISO 800/6400⁴), with up to 15+ stops of dynamic range
• Flexible range of professional recording formats, including 12-bit Cinema RAW Light, Canon Log 2, Canon Log 3 and XF-AVC S / XF-HEVC S
• Versatile, compact design with detachable handle unit and extensive rigging capability
• Native RF mount, compatible with mount adapter attachment for EF/PL lenses
• Two XLR audio inputs, Timecode terminal, HDMI OUT (Type-A), USB (Type-C), Multi-function shoe
• Dual slots for CFexpress and SD cards, enabling simultaneous recording of different formats to each card

For more information about the new EOS C50, please visit: https://www.canon-europe.com/video-cameras/eos-c50/

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Sports and action photography

In response to the evolving needs of sports photographers, Canon introduces a series of enhancements to boost performance and accuracy:

• EVF Viewfinder priority
Enhanced electronic viewfinder responsiveness to eliminate EVF turning-on lag when camera is raised to eye (applicable to EOS R1).
• Panning Assist
Now further refined for the EOS R1 to provide stabilisation for smooth, dynamic panning – ideal for motorsports and fast-moving subjects.
• Pre-Continuous Shooting Adjustment
Allows the number of shots taken using pre capture to be selected in the camera’s menu from 1 to 20 (on EOS R1) or 1 to 15 (on EOS R5 Mark II).
• Auto Focus Through Nets
Advanced AI-driven autofocus now intelligently locks onto subjects through obstacles like nets or fences.
• Flickerless Shooting – Always Detection
Canon’s highly praised auto-detection and warning system for 100/120 Hz flicker, first seen in the EOS R3, is now seamlessly integrated into both the EOS R1 and R5 Mark II with the latest firmware update, working continuously to alert users of exposure issues under artificial lighting.

Workflow improvements for fast-paced environments

Designed for high-pressure environments where speed and accuracy are critical, Canon is introducing new tools to streamline the professional workflow:

• Support for high capacity CFexpress Cards: Enables cards up to 8TB to be used for longer shooting sessions without the need to swap storage.
• C2PA Authenticity: Integrated support for the C2PA standard for photo authenticity verification – initially available exclusively for registered news agencies.
• Auto Protection for Rated Photos: Automatically locks images with specified rating to prevent accidental deletion – available across the EOS R5, EOS R3, and EOS R6 Mark II.
• FTP Transfer order update: The transfer order has been modified to suit agency preferences, with voice memos now being sent before images.

General system and usability upgrades

With usability and customisation at the forefront, Canon has implemented multiple refinements across the system:

• Button Customisation – Airplane Mode: Allows quick disabling of Wi-Fi for travel or secure environments.
• Exposure Simulation with Flash: Now supported across a wide range of bodies including the EOS R1, EOS R5 Mark II, EOS R3, EOS R6 Mark II, and EOS R8.
• IBIS (In-body Image Stabilisation) and Peripheral Coordinated Control IS Support: Now enabled on the EOS R5 Mark II for smoother stabilisation with compatible lenses.
• Improved Servo AF When Zooming: Enhanced autofocus tracking during zooming motions on the EOS R3 and EOS R6 Mark II.

EOS R50

A new firmware released for the EOS R50 adds support for the RF-S 3.9mm F3.5 STM DUAL FISHEYE and the RF-S 7.8mm F4 STM DUAL lenses.

New accessories for action sports

Canon today also announced the EL-1 (Ver.2), an updated Speedlite flash delivering lightning-fast recycle times, long continuous flash burst and advanced wireless communication. With both radio and optical triggering, users can control the EL-1 (Ver.2) wirelessly from anywhere in the scene, and preview flash outputs through the built-in bi-colour LED modelling light.

These updates reaffirm Canon’s commitment to delivering advanced functionality to professional users, responding to the demands of an ever-changing imaging landscape. For a full breakdown of the new firmware benefits and supported models, please visit: https://www.canon.co.uk/support/consumer/products/cameras/eos/

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Canon announces the RF 75-300mm F4-5.6, a lightweight, easy-to-use telephoto zoom lens that’s ideal for users starting out in nature and sports photography with an EOS R System camera.

With its amazing reach and flexible zoom range, the RF 75-300mm F4-5.6 provides creative freedom when shooting photos and video of subjects you can’t physically get close to. Users can keep their distance to avoid disturbing wild animals and birds or zoom right into the action when photographing a sports event from the sidelines. The streamlined design lets users react quickly, with a large zoom ring requiring little more than a quarter of a turn to run through the entire zoom range.

At 300mm it’s possible to get as close as 1.5m to fill the frame with detail, making this lens a practical solution for portraits of animals and people. The long zoom and wide, seven-blade aperture ensure superb separation between a sharp subject and blurred background for a refined look.

This classic entry-level, full-frame 75-300mm lens can be used on any camera equipped with Canon’s advanced RF mount. Paired with an APS-C body such as the EOS R100, it delivers a more powerful 120-480mm effective reach to bring distant subjects even closer. Despite its extensive telephoto coverage, the lens weighs just 507g and is a compact 146.1mm in length when retracted. It’s one of the lightest lenses in its class and ready to go anywhere, from local sport matches to remote nature reserves.

The versatile range of focal lengths, affordable pricing and outstanding portability of the RF 75-300mm F4-5.6 ensure that everyone is able to extend their reach and take their passion further.

Key features of the RF 75-300mm F4-5.6

• Flexible 75-300mm focal length range for full-frame EOS R System cameras, extending to 120-480mm equivalent view on APS-C models
• 1.5 metre minimum focusing distance at 300mm for frame-filling detail
• Compact and lightweight design: Measures just 146.1mm in length when stored and weighs approximately 507g
• 7-blade circular aperture for beautiful background blur
• Super Spectra coating to reduce ghosting and flare

For more information about the RF 75-300mm F4-5.6, please visit: https://www.canon.co.uk/lenses/rf-75-300mm-f4-5-6/

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Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 22^nd consecutive years from 2003 to 2024.

Canon’s EOS series of interchangeable lens digital cameras is an imaging system based on the basic concept of “Speed, Comfort, and High Image Quality,” for which the company has developed proprietary key components, including CMOS image sensors, the DIGIC image processors, and interchangeable lenses. Putting together a wide-ranging product lineup from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy full-scale shooting with easy operation, as well as a rich selection of over 120 RF and EF series lenses that make possible a wealth of creative expression—Canon continues to support the diverse needs of customers.

Throughout its 22-year history, the EOS series has led the market with a range of outstanding models. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions) in September 2003. By launching this groundbreaking camera, which was competitively priced and featured a compact, lightweight design, Canon spurred growth in the digital SLR market, capturing the top share of the global market and heralding the age of digital SLR cameras.

Canon has continued to release further innovative cameras by launching the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. The company’s desire to further expand the boundaries of visual expression led to its next-generation EOS R SYSTEM, launched in October 2018, that includes the full-frame mirrorless camera EOS R5—the first camera to feature 8K video recording released in July 2020 and the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance. In addition, it launched the EOS VR SYSTEM, designed to record video for virtual reality content, in December 2021.

In 2024, Canon managed to secure the No. 1 share of the global market once again for the 22^nd consecutive year by further enhancing its lineup of EOS R Series cameras and lenses.

For cameras, Canon released the EOS R5 Mark II (August 2024), a full-frame mirrorless camera for hybrid creatives seeking top-grade performance and versatility all in one package, and the EOS R1 (November 2024), the first flagship model of the EOS R SYSTEM. Both models featured the new image processing system “Accelerated Capture” and included diverse video shooting functions accumulated through the CINEMA EOS SYSTEM for achieving high-speed analysis and high-speed shooting.

As for lenses, in 2024 Canon expanded its L-series lineup of large-aperture single-focus lenses, which contribute to full-fledged video production, and added 15 models of RF lenses⁴, including two types of lenses that facilitate making 3D VR videos to meet the growing demand for video and handle 3D imaging.

Going forward, Canon will continue to refine its proprietary imaging technologies while bringing fulfillment and excitement to people’s daily lives as well as promoting the spread of photo and video culture by providing products, services, and solutions that meet its customers’ diverse needs.

https://www.canon.co.uk

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Canon Europe announces the launch of its highly anticipated flag bearers for the EOS R System – the EOS R1 and EOS R5 Mark II, designed to take professional photography and videography to new levels. With unparalleled high performance, both products offer the most streamlined workflow processes and intuitive user experience ever, with assistive technologies powered by a new Accelerated Capture imaging platform and Deep Learning.

The EOS R1 boasts advanced features that enable news and sports professionals to capture the headline shot every time, whilst the EOS R5 Mark II is built for a wide range of hybrid professionals to tackle any creative project.

EOS R1 and EOS R5 Mark II – the most anticipated editions of the EOS R mirrorless range

The release of the EOS R1 and EOS R5 Mark II full frame mirrorless cameras marks a monumental moment in Canon’s history – the EOS R1 being the first camera in the EOS R range within the EOS-1 series – known for its legacy of high performance and reliability. The EOS R5 Mark II succeeds the highly acclaimed EOS R5 which combined high resolution, speed and 8K movie performance.

For the first time, both cameras are introduced with the new ‘Accelerated Capture’ imaging platform comprised of a new processor – the DIGIC Accelerator – along with the well-known high-performance DIGIC X image processor and newly developed high-speed image sensors featured on both new camera models.

The DIGIC Accelerator is newly added to support the processing of large volumes of data, alongside Deep Learning technologies. This combination unlocks higher performance and new features in several areas including auto focus, continuous shooting and image quality.

Thanks to this new imaging platform, the EOS R1 and EOS R5 Mark II both feature the latest version of Dual Pixel CMOS – Dual Pixel Intelligent AF. This includes multiple enhancements including the ability to more accurately track subjects, by identifying the face and upper bodies of players and avoiding obstacles or other players. This is further enhanced by the ability for users to register specific faces and track and prioritise them consistently over other players.

The newly added ‘Action Priority’ mode automatically identifies common action poses in basketball, soccer and volleyball, identifying and tracking the main subject in fast and dynamic situations and capturing the headline-grabbing moment of action.

Eye-control AF is offered for the first time in the EOS R5 Mark II and is improved to twice the level of the EOS R3 in both models including a higher pixel count sensor, enhanced LEDs, a larger eye detection area, and an updated detection algorithm allowing a unique and instinctive way to select a subject to track in a complex scene.

The EOS R1 and EOS R5 Mark II offer new high-speed image sensors, resulting in faster shooting speeds and faster sensor readout with a 40% reduction of rolling shutter in the EOS R1 compared to the EOS R3 – putting it on the same level as the mechanical shutter in the EOS-1D X Mark III. With a similar 60% reduction in the EOS R5 Mark II both models are highly capable in capturing action without any reduction in image quality or dynamic range. The cameras newly feature a pre-continuous shooting function offering up to 20 frames (for EOS R1) and 15 frames (for EOS R5 Mark II) to be captured in HEIF/JPEG or RAW format at any frame rate before the shutter is pressed, allowing the key moment to be captured even if it was missed. Both feature large, high brightness and resolution blackout-free viewfinders with the EOS R1 featuring the highest resolution at 9.44M dots and the EOS R5 Mark II offering twice the brightness of the EOS R5.

Thanks to the new imaging platform, the EOS R1 and EOS R5 Mark II benefit from enhanced image quality with Deep Learning in-camera image upscaling and noise reduction, providing an additional four times resolution or reduced noise in-camera when using JPEG or HEIF formats. Users can also crop and upscale in-camera making it that much easier to send out photos without editing via separate applications.

Both cameras feature up to 8.5 stops of image stabilisation¹ with effective shooting capabilities particularly in low light or in other difficult conditions.

For videographers, the EOS R1 and EOS R5 Mark II offer video in 12 bit RAW recording internally to the memory card as well as using Cinema EOS Movie Recording formats alongside Canon Log 2 and 3 with proxy video recording that is now fully supported between two cards, and four channel audio. This takes professional video production to new heights, delivering outstanding quality and creative flexibility no matter the scenario. The cameras are also able to record high resolution stills and Full HD video simultaneously, with the option to record externally via the HDMI type A ports in both cameras.

To support the workflow of professionals, several features ensure fast and stable connectivity and failsafe options, with multiple routes to image/video destinations for filing news with support for the C2PA content authenticity format² or reviewing the first rushes of a film. Industry standard file naming, separate photo/video folders, and advanced tagging in News ML-G2 standard are also supported. Both cameras support Wi-Fi6E/11ax 6GHz in-body, making them the first EOS series cameras to offer new levels of transfer speed, with the EOS R1 additionally supporting 2.5Gbps Ethernet connectivity and dual-threaded FTP in the body and the EOS R5 Mark II providing 2.5Gbps Ethernet via an optional grip.

Introducing the EOS R1 – Canon’s new flagship camera

With 35 years since the introduction of the original EOS-1, the EOS R1 takes on a legacy of cameras that represent the ideal option for professionals worldwide, thanks to its groundbreaking autofocus, speed, reliability and durability.

Engineered for elite sports photographers the EOS R1 is designed to ensure the moment is never missed in the fast-paced world of sports and news photography. Auto focus alongside speed is the key to obtaining previously unobtainable results. The EOS R1 is uniquely equipped with a groundbreaking, new Cross Type AF system, meaning it excels in challenging conditions such as when shooting through a tennis net, picking out smaller subjects and locking on to vertical detail in situations where horizonal detail is missing from the subject under the AF area. This latest technology is a first for Canon and requires a completely new Dual Pixel CMOS AF sensor arrangement in which individual Gb pupil divisions of pixels are rotated by 90 degrees to offer auto focus tracking sensitivity along the vertical and horizontal axis of the sensor, offering users fast and accurate results and the ability to capture an image that could have previously been missed.

The camera offers an astounding 40fps silent electronic shutter with AF tracking and 20 frames of pre-continuous shooting, meaning that users can follow a scene without sacrificing image quality. Its 24.2 megapixel resolution delivers exceptional high-speed performance, while also achieving up to 96 megapixels in-camera with Deep Learning and image upscaling and noise reduction. Enhanced flash sync speeds up to 1/400^th of a second and improved white balance and image exposure evaluation means more consistency and versatility for a variety of genres.

The EOS R1 also champions hybrid multimedia functionality with 6K resolution at 60fps or 4K at 120fps, along with Full HD at 240fps.

Designed to withstand the toughest conditions, the EOS R1 features a newly designed weather-resistant body with renewed outer texture and integrated vertical grip. A high-resolution EVF with an anti-fog design and a wide viewfinder eyepiece make it a comfortable camera for shooting sports over long durations. Newly added is the two-stage AF-ON button which allows the instant activation of two programmable functions within one button allowing photographers to quickly respond to changing action in front of them.

Presenting the EOS R5 Mark II, the pinnacle of all-round versatility and hybrid creativity

Building on the legacy of the EOS R5 and pushing the boundaries of what’s possible for emerging genres, the EOS R5 Mark II is aimed at creative storytellers and hybrid users ready to elevate their craft, making it the ultimate tool for a wide range of applications, from wildlife to wedding, event coverage, filmmaking and news reporting.

Designed to capture fast-moving subjects without compromising on high-quality detail, the EOS R5 Mark II features a revolutionary new back-illuminated, stacked sensor design with a stunning 45 megapixel resolution. Auto focus tracking and an electronic shutter capable of 30fps with low rolling shutter allows users to truly excel in fast-paced action situations. The pre-continuous shooting mode captures 15 frames before the shutter is even pressed, while advanced image upscaling can achieve up to 180 megapixels with exceptional noise reduction, preserving the finest details.

Seamless hybrid multi-media functionality is at the heart of the EOS R5 Mark II as well as a greater synergy with Canon Cinema EOS line with shared features and formats. Improved from the EOS R5, the EOS R5 Mark II offers 8K 60p resolution from the full width of the sensor and 12-bit RAW recording internally, along with 4K video at up to 120p with sound. The newly introduced Cooling Fan Grip is designed specifically to extend shooting periods for event coverage, interviews and high-quality live streaming.

The possibility to record video proxies, industry-standard file naming, and structured folders enhances post-production workflows. Shooting Virtual Reality is also made simpler with enhanced preview and playback navigation.

A new higher performance LP-E6P battery and heat-dissipating and durable magnesium alloy body ensures the EOS R5 Mark II is ready for any challenge, even in unpredictable weather environments.

The EOS R5 Mark II maintains a compact and lightweight design, but with key enhancements such as a fog-resistant, two times brighter viewfinder and larger opening making it an indispensable tool for hybrid creatives seeking top-grade performance and versatility all in one package.

Ushering in a new generation of EOS R System products

The EOS R1 and EOS R5 Mark II together represent a complete professional pairing with the ultimate in reliability and speed matched with versatility and practicality. These new bodies join a roster of recently announced EOS R System cameras and RF lenses, cementing Canon’s commitment to delivering cutting-edge technology for creative storytellers across all genres of photography and videography.

For more information about the EOS R1 and EOS R5 Mark II, please visit:
https://www.canon.co.uk/cameras/eos-r1/
https://www.canon.co.uk/cameras/eos-r5-mark-ii/

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Production of EOS Series cameras reaches 110 million mark through Canon’s pursuit of “Speed, Comfort and High Image Quality”
EOS, or Electro Optical System, is also the name of the Greek goddess of the dawn. Canon’s EOS system debuted alongside the EF series of interchangeable lenses in March 1987 as the world’s first fully-electronic mount system for silver halide film AF SLR cameras. During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions) in September 2003. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Canon’s desire to further expand the boundaries of visual expression led to its next-generation EOS R System, launched in October 2018. By striving to expand its lineup of attractive products to meet a diverse range of needs, Canon’s EOS series has gained and maintained the support of many users over the years. As a result, the company has maintained the world’s No. 1 share³ of digital SLR cameras over 20 years, from 2003 to 2022. In March 2023, Canon produced its 110 millionth EOS series camera.

Production of Canon RF/EF lenses reaches 160 million unit production milestone on the strength of advanced imaging technology
Canon’s proprietary EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introduction, leading the industry through the incorporation of a wide range of innovative technologies, including such world firsts⁴ as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, and a multilayered diffractive optical (DO) element.

With the addition of the RF Lens – which achieves unprecedented high image quality by leveraging a large aperture and short-back focus, along with a high-speed signal transmission system, that are the hallmarks of the EOS R System launched in 2018 – the entire range of lenses has been expanded to include a total of 115 models⁵, expanding the possibilities of image capture. In May 2023, the Company celebrated the production of 160 million EOS series interchangeable lenses.

Refining its proprietary imaging technologies, Canon will continue to strengthen and expand the EOS series along with its RF and EF lens lineup, striving to push the frontier of imaging forward and to contribute to the further development of photographic and video imaging culture.

The EOS Series
The EOS series, a new generation of AF SLR cameras that adopt the world’s first electronic mount system achieving full electronic control of the entire system, was launched with the EOS 650, released in March 1987.

As silver halide cameras boomed, Canon launched several models covering a wide range of user needs, including the EOS-1 in Japan in 1989, aimed at professionals, and the EOS 500 (EOS Rebel XS or EOS Kiss in other regions) in Japan in 1993, which achieved a compact, lightweight design and greatly expanded Canon’s user base. Then in 2003, during the early years of the digital camera age, the Company released in Japan the groundbreaking EOS 300D Digital (EOS Digital Rebel or EOS Kiss Digital in other regions), an entry-level digital SLR camera that realized a compact, lightweight body at an affordable price. This move would trigger a massive expansion of the camera market, with Canon claiming the overwhelming lead in market share that same year. With the later release of the EOS-1D Series for professionals and the EOS 5D series, which helped popularize video capture using SLR cameras, Canon has continued to release epoch-making products.

In October 2018 Canon launched the EOS R System, which includes the inaugural EOS R and the EOS R5 – the first camera to feature 8K video recording – released in July 2020 along with the EOS R3 in November 2021, which features tracking of fast-moving subjects and continuous shooting performance, and the compact, light-weight EOS R100, thus expanding the company’s product lineup. In addition, Canon launched the EOS VR System, designed to record video for virtual reality content, in December 2021. With the launch of these products and technologies, Canon is tirelessly pursuing new possibilities for visual expression.

Canon’s RF and EF Lenses
Since the release of the first EF lens, launched alongside the EOS series in March 1987, Canon has produced such EF lenses featuring world-first technologies as the EF 75-300mm f/4-5.6 IS USM with image stabilization in Japan in 1995, the EF 400mm f/4 DO IS USM with a DO lens in Japan in 2001 and the EF 24mm f/1.4L II USM, treated with highly antireflective Subwavelength Structure Coating (SWC⁶) in Japan in 2008. In 2018, Canon released the RF 28-70mm F2 L USM – a standard zoom lens to achieve the world’s first fast f/2 aperture across the entire zoom range⁷ – and in May 2023, the company released the RF 100-300mm F2.8 L IS USM large-diameter telephoto zoom lens that realizes both high image quality and portability.

Today, Canon boasts 115 lenses in its rich RF and EF lens lineup that comprises such lenses as an ultra-wide-angle 5.2 mm focal length lens, a 1200 mm focal length super-telephoto lens and EF Cinema Series lenses for video production. With a wide selection of lenses for every purpose including zoom lenses, IS-equipped lenses, fast-aperture lenses, macro lenses, VR lenses and even the TS-E tilt-shift lenses, Canon is well-positioned to meet the needs of various users.

1. Total unit sales of both silver halide (film) and digital cameras. Includes cinema cameras for video production.
2. Includes EF, EF-S, RF, RF-S, EF-M and EF Cinema lenses and lens extenders.
3. In terms of market share by number of units sold. Based on Canon research.
4. Among interchangeable SLR camera lenses. Based on Canon research.
5. The number of types of lenses available for sale may differ depending on regional markets. Includes four lens extenders. As of June 28, 2023.
6. Subwavelength Structure Coating: a specialized lens coating that offers strong anti-reflection properties.
7. Among interchangeable lenses supporting autofocus across the entire standard zoom range and compatible with 35mm equivalent full-frame sensor cameras. Based on Canon research.

www.canon.co.uk/

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Canon Europe announces the launch of the EOS R100, tailor-made for those who want to preserve quality time spent with family and friends, perfect for capturing special occasions and lasting memories. With a 24.1 megapixel, APS-C sensor and Dual Pixel CMOS AF packed into its compact and lightweight body, the EOS R100 offers stunning yet effortless image quality, perfect for shooting on the go. Accompanying the launch of the camera is the RF 28mm F2.8 STM, Canon’s smallest and lightest lens in the RF range, as well as the OC-E4A, a new off-camera shoe cord for Canon’s multi-function shoe.

Canon’s newest entry-level EOS R System mirrorless camera has been designed to effortlessly capture special moments in outstanding quality and is small enough to carry on any family adventure. Canon also demonstrates its commitment to expanding the advanced range of RF prime lenses with the launch of the RF 28mm F2.8 STM – the smallest and lightest RF lens yet.

Capture the moment

The EOS R100 features a 24.1 megapixel APS-C sensor which is several times larger than that found in a top of the range smartphone, providing a noticeable step up in image and video quality. This not only delivers impeccable colour and incredible detail, but also gives users the ability to shoot in low light conditions and achieve beautiful, authentic bokeh where the background is smoothly softened, allowing the subject to stand out.

With the intelligent autofocus of the EOS R range, the EOS R100 has Dual Pixel CMOS AF with fast and accurate subject detection, tracking people’s eyes when using the viewfinder or the LCD screen, keeping up with the action and focusing on what really matters.

The EOS R100 has improved video performance compared to a smartphone or DSLR, offering 4K 25p video¹, bringing the benefits of the EOS R System to this easy-to-use, entry-level camera. It is also capable of Full HD video recording at 60 fps and 120 fps at 720p resolution, ideal for smooth slow-motion videos, which is particularly useful when getting creative with holiday content. The reliable Dual Pixel CMOS AF also enables face detection and eye tracking when recording in Full HD.

Unlock your potential

The portable design of the EOS R100 – weighing just 356g² – is smaller and lighter than a traditional DSLR, perfect for those who want to shoot on the move. Its comfortable grip, electronic viewfinder, intuitive controls, and guided user interface give users the tools to be the family’s very own photographer, without having to be a professional. This is supported by creative assist, making it easy to adjust background blur, brightness, contrast, and colour balance.

Users also have the option to experiment with an array of versatile accessories, such as innovative RF lenses, microphones and Speedlites, making the creative possibilities endless. Compatibility with Canon’s RF and RF-S lenses in particular means users can extend their reach and get creative with fast apertures.

Seamlessly connect and share

Wi-Fi^® and always-on Bluetooth^® connectivity³ enable users to seamlessly transfer images and videos to their smartphone using the Canon Camera Connect app for instant sharing. The app also enables users to operate the camera remotely, while Bluetooth connection allows simple control with the BR-E1 remote control or a smartphone, perfect for group photos and videos.

Introducing Canon’s smallest and lightest RF prime lens

The RF 28mm F2.8 STM is an extremely compact and lightweight full frame RF prime pancake lens. It has been carefully designed to be the perfect combination for cameras such as the recently launched EOS R8. It can easily fit into any kit bag or be used instead of a body cap, ideal for travel and street photographers on the move.

Its versatile 28mm focal length and fast F2.8 maximum aperture make it suitable for a variety of shooting scenarios. The fast aperture enables low light shooting and achieves a shallow depth of field for blurred backgrounds to make the subject stand out. The RF 28mm F2.8 STM includes a combined control and focus ring, enabling users to easily adjust settings and quickly switch to manual focus if required. What’s more, the STM motor also allows quiet autofocus and smooth transitions between subjects.

Canon’s combination of an EOS R body and RF lens enables a variety of correction options to be implemented to assist entry-level photographers and videographers, offering better image quality, and allowing for a smaller lens design. The effective placement of three high-precision plastic moulded aspheric elements achieves excellent rendering capability and compactness while also keeping the number of elements to a minimum.

As a super compact, lightweight and affordable option, the RF 28mm F2.8 STM broadens the choice of Canon’s advanced prime lenses for EOS R System users, which also includes:
• RF 16mm F2.8 STM
• RF 24mm F1.8 MACRO IS STM
• RF 35mm F1.8 MACRO IS STM
• RF 50mm F1.8 STM
• RF 85mm F2 MACRO IS STM

Additional flexibility with Canon’s new OC-E4A

The OC-E4A is Canon’s new cable for the multi-function shoe, featured on several EOS R System cameras, which allows the new advanced range of accessories to be placed away from the hotshoe. It allows multi-function accessories such as Speedlites to be used off camera for correct lighting when shooting vertically to prevent shadows and reduce red eye. The OC-E4A can also provide power to devices such as microphones and it has been designed to enable use with the RF 5.2mm F2.8L DUAL FISHEYE lens.

Further details about the EOS R100 are available here: https://www.canon.co.uk/cameras/eos-r100/
EOS R100 Product specifications: https://www.canon.co.uk/cameras/eos-r100/specifications/

Further details about the RF 28mm F2.8 STM are available here: https://www.canon.co.uk/lenses/rf-28mm-f2-8-stm/
RF 28mm F2.8 STM Product specifications: https://www.canon.co.uk/lenses/rf-28mm-f2-8-stm/specifications/

Pricing and Availability
The OC-E4A is priced at £229.99 / €259.99 and is compatible with Canon’s EOS R3, EOS R6 Mark II, EOS R7, EOS R8, EOS R10 and EOS R50.

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You update your smartphone to benefit from new features and enhancements, and you can do the same with your Canon EOS camera.

Canon has announced major new firmware updates for the EOS R3 and EOS R5, along with new firmware for the EOS R6, EOS R7 and EOS R10.

Significant new features for the EOS R3 include enhancements to the autofocus capabilities, making it possible to pre-register people for the camera to detect and track based on a priority set in the camera, even when there are other faces in the frame. A new Panning Assist feature promises even sharper results when you’re shooting subjects in motion. On the EOS R5, an innovative IBIS High Resolution function can use the camera’s IBIS to generate higher-resolution images, up to approximately 400MP. Both models also gain enhancements to FTP file transfer and other workflow features.

Continuous development

These exciting developments add to the new professional features, new controls and performance enhancements delivered in recent firmware updates, in answer to requests from working photographers. On the EOS R3 these include a groundbreaking continuous shooting speed of 195 frames per second (that’s full-resolution stills, not video) and super-smooth slow-motion 240fps movies.

The image.canon cloud-based RAW image processing service unlocks the potential for even better image quality from the EOS R3, EOS R7 and EOS R10, while a recent firmware update for the EOS R5 introduces the potential for extended video recording times.

“It’s great to know that when you buy one of these cameras, you can trust Canon to keep pushing the products further and then give you these updates for free,” says action sports photographer, filmmaker and Canon Ambassador Richard Walch.

Adventure sports photographer Martin Bissig is equally enthusiastic about the continued development: “It’s really cool that Canon listens not only to us pros but to enthusiasts as well. It gives you a good feeling to know that the company is listening and continuing to add future-proof qualities to these cameras.”

New and enhanced photography features

• EOS R3: Register people priority
• EOS R3: Panning Assist
• EOS R5: IBIS High Resolution
• EOS R3: Custom high-speed continuous shooting
• EOS R3: Merging focus-bracketed shots in-camera
• EOS R3: Assign a crop/aspect ratio button
• EOS R5 and EOS R6: Enhanced autofocus with vehicle tracking

New and enhanced Lens and accessories support

• EOS R3, ESO R7, EOS R10: Speedlite EL-5 support
• EOS R7, EOS R10: new RF-S lens support
• EOS R5: Canon cinema and Dual Fisheye lens support
• EOS R5 and EOS R6: RF lens full-time manual support

New and enhanced video functions

• EOS R3: Full HD at 240fps and time-lapse video
• EOS R3, EOS R5 and EOS R6: IS wobble correction
• EOS R5: Longer video recording without overheating shutdown
• EOS R5: Full HD at 120p
• EOS R5, EOS R6: Canon Log 3
• EOS R5: Atomos ProRes RAW support
• EOS R5: CFexpress VPG400 card support
• EOS R5: Low-bitrate IPB and RAW movies

New and enhanced workflow features

• EOS R3 and EOS R5: automatically apply protect to images during FTP transfer
• EOS R5, EOS R6, EOS-1D X Mark III: Crop and resize during transfer
• EOS R3, EOS R5 and EOS R6: Batch convert HEIF files
• EOS R3, EOS R7 and EOS R10: Cloud processing for RAW files
• EOS R5: Save settings to card
• EOS R3, EOS R5, EOS-1D X Mark III: Save network comm settings to card
• EOS R5 and EOS R6: Streamlined Custom White Balance
• EOS R3: Auto White Balance applied more quickly in viewfinder
• EOS R5 and EOS R6: Dual recording
• EOS R5: FTP Transfer Status Display

How to install firmware updates

The firmware on EOS R5, EOS R6, EOS R7, EOS R10 and EOS-1D X Mark III, as well as EOS R3, can be updated through the Canon Camera Connect app. Find out how in this video. “This means you can get the benefits of the latest firmware out in the field, with no need to drag a laptop out with you to perform updates,” comments Canon Europe Senior Product Marketing Specialist Mike Burnhill. On all models, alternatively, it’s a simple process to download any Canon firmware update – simply visit the support section of the Canon website, and select your product from the pop-up to get started. You can also find details of all the enhancements and new features in past firmware update versions.

For full details see the Canon website

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Canon Europe today announces an update for its EOS VR SYSTEM in response to user feedback. A software update – version 1.2 – significantly improves performance and functionality, while maintaining the ease-of-use. Both the EOS VR Utility and EOS VR Plug-in for Adobe Premier Pro have been updated to improve efficiency in the post-production workflow, and more significantly EOS VR Utility now supports the conversion of compatible RAW files at up to 60P, supporting more creators in how they want to shoot.

Enhanced functionality and performance

Providing the same simple and intuitive user interface as the initial software, EOS VR Utility features a new RAW movie support function/tab. This update enables creators to work with and make adjustments to compatible RAW files, even at the higher frame rate of 8K/60p, such as those from the EOS R5 C. The combination of 60fps, 8K and the high dynamic range of the RAW file guarantees exceptional image quality and smooth moving images. To make it easier for VR content creators to work with such large VR files, both EOS VR Utility and the EOS VR Plug-in support compatible GPUs (graphics cards) for improved processing and conversion times, speeding up the post-production workflow. In addition to these enhancements, Apple silicon is now natively supported, enabling users to realise the full benefit of the latest Apple processors to further speed up workflows on Mac devices. The EOS VR Plug-in also has the added benefit of a speed priority mode, whereby the creator can apply the VR conversion after editing to shorten post-production time.

Greater freedom of choice

The v1.2 software also gives VR content creators more flexibility and a range of tools to support their workflows. A newly added high quality HEVC 4:4:4 10-bit file format option on the Windows EOS VR Utility software gives more options for codecs when exporting content, while a much-requested lens mask function (Windows and Mac) eliminates the neighbouring lens view, while also feathering the edges of the frame, taking out another step in the final edit.

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