Industry powerhouse Fujifilm has agreed a new partnership deal with events provider The Creativity Hub that will see their X Series and GFX System cameras and lenses showcased to executive attendees at three events throughout 2023.

The Creativity Hub hosts immersive, themed model-based events for photographers to add portrait shots to their portfolio and Fujifilm’s X Series and GFX System products will be available for participants at an early-to-mid-twenties dance-based event ‘Dancing Through the Decades’ in September in London and a fairy tale and fantasy-based event ‘Once Upon a Time’ in October in Bedford, as well as a third undisclosed event.

Theo Georghiades, General Manager for Imaging Solutions at Fujifilm, said, “Fujifilm’s award-winning range of X Series and GFX System products are suited to Pros and enthusiasts alike and we’re excited to be working with The Creativity Hub to present these to their audience of inspired photographers across several events this year.”

Naomi Lane, Commercial Director at The Creativity Hub, added, “The Creativity Hub is all about providing our executive photographers with the very best experiences to enable them to capture truly unique shots for their portfolio. We’re delighted that attendees to our Dancing Through the Decades and Once Upon a Time events, as well as a third event which is exclusive to our membership, will be able to get hands on with Fujifilm products from their X Series and GFX System and we can’t wait to see the results.”

For more information about The Creativity Hub, visit www.creativityhubevents.com.

For more information about Fujifilm X Series and GFX System cameras and lenses, visit https://fujifilm-x.com

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The renewed agreement sees the extension of the complementary partnership of two industry providers who between them cover model-based, themed photography experiences and award-winning LED lighting products for photographers and filmmakers.

Naomi Lane, Co-Founder of The Creativity Hub, said, “Since 2017, The Creativity Hub have been delivering imaginative, fashion-forward, creative photographic experiences to help empower the portfolios of amateur and semi-professional photographers across the UK and beyond. We always strive to offer something a little bit different, something that you can’t find elsewhere and so Rotolight fits that bill perfectly. With their dedication to true product innovation, Rotolight offers exactly what our audience needs and so we’re delighted to extend our partnership once again.”

Rod Gammons, CEO of Rotolight, said, “We are delighted to be extending our partnership with The Creativity Hub. It has been fantastic to see photographers get hands on and creative with our latest generation of lights and producing stunning images with the exclusive and premium quality of styling, models and venue choice that has become synonymous with Creativity Hub events. The extension of our partnership will continue to provide photographers with unique opportunities to experience Rotolight in a variety of genres and venues, in the UK and beyond.”

The Creativity Hub and Rotolight will combine on stand K201 at The Photography Show, taking place from Saturday 17 to Tuesday 20 September 2022 at the NEC, Birmingham, so visitors will be able to explore both lighting innovation products and photography experience events in one location at the show.

For more information about The Creativity Hub, visit www.creativityhubevents.com. For Rotolight, visit https://www.rotolight.com.

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