Ultra-compact, ultra-light pocket-size full-frame lens built for street photography, travel, or spontaneous everyday shots.

Viltrox today announced its new AF 28mm F4.5 Chip L, a full-frame autofocus pancake lens for L-Mount cameras. The lens combines an ultra-slim profile, exceptional lightness, and excellent portability that’s ideal for everyday shooting, travel, and street photography.

With the launch of the AF 28mm F4.5 Chip L, Viltrox further expands its L-Mount lineup. In addition to support for in-camera correction functions, the lens is optimized to work seamlessly with modern L-Mount camera systems, delivering a compact and effortless shooting experience for everyday photography.

Weighing just ~60g and measuring just 13.2mm thin, this ultra-compact autofocus lens is comparable in size to a simple lens cap or camera body cap, transforming a professional mirrorless camera into a pocket-friendly companion. When paired with cameras such as the Panasonic Lumix S9 and Lumix S5II, the AF 28mm F4.5 Chip L creates a remarkably compact full-frame setup, allowing photographers to stay highly mobile with minimal bulk.

An Ultra-Lightweight Pancake Lens for Everyday Creativity

The Viltrox AF 28mm F4.5 Chip L features a fixed F4.5 aperture and a VCM (Voice Coil Motor) autofocus system that delivers fast and quiet autofocus performance. Its versatile 28mm focal length and minimum focusing distance of just 0.32m make it well suited to a wide range of everyday shooting scenarios, providing a natural balance between environmental context and subject emphasis.

To maximize convenience, the lens incorporates a signature slide-lever lens cover design. This built-in mechanism allows users to open and close the integrated lens cover without the need for a separate lens cap, further streamlining the transition from carrying to capturing.

The lens also features a distinctive polygonal aperture plate design that produces recognizable starburst effects around point light sources in backlit and night scenes, adding a unique visual signature to select images.

Learn more here

Pricing and Availability

Viltrox AF 28mm F4.5 Chip L MSRP – $99 / €109 / £90

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As preparations continue for the FIFA World Cup 2026™, thousands of media professionals worldwide have sought accreditation to cover what is expected to be one of the largest sporting events in history.

FIFA’s accreditation process for photographers, journalists and news agencies highlighted the immense demand for access to the tournament, which will be hosted across the United States, Canada and Mexico. Due to limited pitch-side positions and venue capacity, photographer accreditation was managed through a quota-based system, with allocations distributed through FIFA member associations and recognised media organisations.

The World Cup remains one of the most prestigious assignments in sports photography, offering photographers the opportunity to capture defining moments from the world’s biggest football tournament. From dramatic match-winning goals to emotional celebrations and fan culture, World Cup imagery plays a crucial role in documenting the event for audiences around the globe.

Industry experts anticipate that the 2026 tournament will generate millions of editorial images across digital, print and broadcast platforms. Advances in camera technology, remote shooting systems and image transmission workflows are expected to help photographers deliver near real-time coverage from stadiums throughout North America.

The growing scale of international sporting events continues to highlight the importance of professional photography in storytelling, preserving iconic sporting moments and providing audiences with authentic visual coverage.

With the tournament drawing ever closer, photographers selected for accreditation are already preparing equipment, travel logistics and workflow strategies for what promises to be one of the most photographed sporting events in history.

About the FIFA World Cup 2026™

The FIFA World Cup 2026™ will be hosted across the United States, Canada and Mexico, marking the first World Cup to feature 48 national teams and the first tournament to be jointly hosted by three countries.

The post FIFA World Cup 2026 Draws Global Interest from Professional Photographers appeared first on The Society of Photographers | International Photography Organisation.

Whether you’re a wedding photographer working through thousands of images, a portrait specialist perfecting client galleries, or a studio photographer looking to streamline your workflow, Evoto’s newest AI-powered tools can help you achieve polished results in just a few clicks.

New Features in the Latest Evoto Update

Belly Slimming

Create a more refined and natural-looking silhouette with Evoto’s new Belly Slimming tool. The feature subtly adjusts the waistline while maintaining realistic proportions, making it ideal for portrait and fashion photography.

Old Photo Restoration

Bring treasured memories back to life with Evoto’s enhanced Old Photo Restoration tool. Restore damaged photographs, improve clarity, and even add colour to black-and-white images, all while preserving their authentic vintage character.

People Removal

Busy backgrounds can often distract from the main subject. Evoto’s AI-powered People Removal tool automatically identifies and removes unwanted individuals from the background, creating cleaner, more professional-looking images in seconds.

Remove Tan Lines

Perfect for portrait, boudoir and wedding photographers, this intelligent feature helps reduce visible tan lines and creates a more even skin tone with minimal effort.

AI Set Fusion

Take creative editing to the next level with AI Set Fusion. Instantly cut out subjects, replace backgrounds and build layered scenes, opening up new possibilities for premium portrait packages and artistic composites.

Designed for Busy Photographers

Evoto has become increasingly popular among photographers looking for fast, consistent and predictable editing results. The software is particularly suited to:

• Wedding photographers
• Portrait studios
• High-volume editors
• Photographers looking to incorporate AI-assisted retouching into their workflow

In addition, Evoto’s professionally crafted presets allow you to enhance portrait, wedding and studio images instantly, helping maintain a consistent editing style across entire galleries.

Exclusive Offer for Society Members

As a special offer, members can save up to 15% on Evoto plans and bundles using the discount code:

SWPP5

You can also get started with 15 FREE Evoto credits, allowing you to experience the software and explore its latest AI-powered features before committing to a plan.

If you’re looking to speed up your editing workflow without compromising quality, Evoto’s latest update is well worth exploring.

The post Edit Smarter with Evoto’s Powerful New AI Tools – Exclusive 15% Discount for Members appeared first on The Society of Photographers | International Photography Organisation.

Insta360 today launched Luna Ultra, a flagship dual-lens 8K gimbal camera co-engineered with Leica, built to combine professional imaging, 3-axis stabilization, and flexible creative tools in one portable device.

Featuring a dual-lens design with a pro-grade telephoto lens, it’s built for everyday creators and mobile filmmakers.

With 1″ 8K imaging, dual Leica Summicron lenses, a detachable 2″ OLED touchscreen, a Triple AI Chip system, and advanced AI-powered tracking, Luna Ultra brings Insta360’s imaging expertise into a new category for creators who want smooth, high-quality video and photos wherever they go.

Advanced Imaging and Optics

Luna Ultra features a Leica Summicron lens paired with a 1″ 8K sensor for high-resolution video and photo capture, and a secondary telephoto lens system with a 1/1.3″ sensor and F2.0 aperture, enabling natural bokeh across five focal lengths, with up to 12× zoom, including 6× lossless zoom.

“Luna Ultra marks Insta360’s arrival in the gimbal camera space, backed by the full strength of our imaging expertise. We believe this category is ready for a new standard, defined by smarter technology, stronger performance, and a more intuitive user experience. Luna reflects our vision for the future of gimbal imaging, built to help people capture what matters with greater ease, confidence, and authenticity.” – Max Richter, VP of Marketing and Co-Founder of Insta360.

Video capabilities include 8K30fps recording with Dolby Vision and support for 10-bit I-Log capture for greater color information and flexibility in post-production. With up to 14 stops of dynamic range, the system preserves rich detail in both highlights and shadows. For photography, Luna Ultra supports 37MP UltraPhotos and 200MP Scenic Panorama photos.

Low-light performance is enhanced by PureVideo Mode, which reduces noise and improves brightness and detail up to 4K60fps. Luna Ultra also features a Triple AI Chip to support advanced image processing and overall performance.

Design and Stabilization

Luna Ultra features a compact, lightweight design at just over 200g, making it as easy to carry as a modern smartphone.

An industry-first detachable 2″ OLED touchscreen enables remote monitoring and control with HD transmission up to 20 meters, for more flexible shooting angles and solo capture.

It also features a 1550mAh battery for up to four hours of use, with fast charging to 80% in approximately 23 minutes. Built-in storage provides 47GB of usable space, with support for up to 1TB via microSD.

A 3-axis stabilization system, combined with electronic image stabilization, ensures smooth footage during movement. Deep Track 5.0 enables precise subject tracking, with features including Auto Tracking, Active Zoom Tracking, Group Tracking, and Smart Framing to help keep subjects in frame and in focus.

Creative Tools and Professional Workflow

Luna Ultra incorporates Leica color profiles, including Leica Natural, Leica Vivid, and Leica Chrome, alongside a range of cinematic filters for flexible in-camera looks. It also supports professional color workflows, including ACES (Academy Color Encoding System).

Built-in timecode enables multi-camera synchronization and supports editing in software such as Final Cut Pro and Adobe Premiere Pro. Additional tools include QR Color Share for sharing color settings between devices and AI-assisted editing within the Insta360 app, which identifies key moments and generates ready-to-share edits.

Accessory Ecosystem for Immersive Capture

A dedicated accessory lineup further expands creative options, including a POV Head Tracker for hands-free capture, Black Mist Filter for cinematic diffusion, a Wide-Angle Lens that expands the field of view to 108°, and ND Filters for exposure control and motion blur.

For audio, Luna Ultra features a built-in wind guard for clearer outdoor recording, along with direct compatibility with Insta360 Mic systems (Mic Pro and Mic Air) for single or dual-transmitter setups.

A Six-Year Partnership in Imaging Innovation

Insta360’s partnership with Leica spans six years and five co-developed products, combining Leica’s optical heritage and iconic color science with Insta360’s Emmy Award-winning imaging technology. With Luna Ultra, the two companies bring that collaboration into a new category, pairing professional optics with compact, AI-powered gimbal camera design.

Luna Ultra was unveiled at Leica’s Headquarters in Wetzlar, underscoring the close partnership behind Insta360’s first Leica co-engineered gimbal camera.

“This launch represents more than a new product announcement. It reflects the shared vision and long-term collaboration between Insta360 and Leica, combining optical heritage with a new generation of intelligent imaging technology.” – Marius Eschweiler, VP of Business Unit Mobile at Leica Camera AG.

Availability & Pricing

Insta360 Luna Ultra is available starting June 10 via the Insta360 Store, Amazon–Best Buy, and select retailers worldwide, with availability in some markets to follow at a later date. Pricing for the U.S. market starts at US$769.99.

It is available in your choice of Cosmic Black and Stellar White.

Keep an eye out the Insta360 Amazon to buy

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Exceptionally portable lenses with versatile everyday performance, optimised for portrait photography and video

Viltrox today announced the launch of two new APS-C portrait prime lenses: the AF 75mm F1.8 EVO and AF 90mm F2.2 EVO. Designed for APS-C mirrorless cameras, the new lenses combine professional telephoto portrait performance with compact, lightweight construction.

Versatile For Everything, Ideal for Portraits

With the introduction of the two new EVO lenses, portrait photographers can achieve strong spatial compression and smooth, atmospheric bokeh that naturally isolates subjects from distracting backgrounds. With a minimum focusing distance of just 0.74m, these lenses also enable tighter framing and immersive close-up shots for more expressive portrait compositions.

The AF 75mm F1.8 EVO offers a versatile 112.5mm-equivalent focal length that balances strong background blur with flexible everyday usability for street photography, half-body portraits, and urban shooting. The AF 90mm F2.2 EVO provides a classic 135mm-equivalent portrait perspective with enhanced compression and subject isolation, making it particularly well suited for outdoor portraits, wedding photography, and cinematic portraiture.

Improved Image Consistency Across the Frame

Viltrox has developed new optical designs incorporating ED (Extra-low Dispersion) and HR (High Refractive Index) elements to reduce chromatic aberration and contribute to improved overall image consistency. Even at maximum aperture, the lenses deliver sharp, high-resolution image quality from center to edge, while effectively helping maintain bright, consistent illumination across the frame. This results in natural tonal transitions and refined rendering characteristics.

Both lenses are equipped with Viltrox’s STM autofocus system, delivering fast, accurate, and quiet focusing performance for both photography and video. Stable, highly responsive continuous autofocus tracking helps creators maintain focus on subjects, even in dynamic shooting environments.

Both lenses also feature a customisable Fn button, an AF/MF switch, and a switchable click/de-click aperture ring** for seamless transitions between photo and video workflows.

The Everyday Carry: Compact and Lightweight Designs

The two EVO lenses continue the series’ design language with a clean exterior, compact construction, and durable build quality. Each lens weighs under 355g*, providing a lightweight alternative to traditional telephoto portrait lenses without compromising performance. With a rubber-sealed lens mount and a smudge and water-resistant coating on the front element, they are well suited to outdoor conditions.

Pricing and Availability

For more information, please visit:
AF 75mm F1.8 EVO：https://viltrox.com/products/af-75mm-f1-8-e
AF 90mm F2.2 EVO：https://viltrox.com/products/af-90mm-f2-2-e

AF 75mm F1.8 EVO (E / Z / XF) – USD $329 / GBP £319 / EUR €389
AF 90mm F2.2 EVO (E / Z / XF) – USD $369 / GBP £359 / EUR €429

*Weight may vary slightly depending on the lens mount version
** XF mount version does not include the CLICK switch, Fn button, and AF/MF switch

The post Viltrox Launches AF 75mm F1.8 EVO & AF 90mm F2.2 Lenses appeared first on The Society of Photographers | International Photography Organisation.

ZEISS unveils the Horizon Anamorphic series, a new line-up of full frame 2x anamorphic cinema lenses designed to deliver a distinctive cinematic look along with a new lens technology platform that brings the speed and precision demanded by contemporary production workflows. Spanning 35 mm to 200 mm across seven focal lengths, Horizon lenses combine their anamorphic look with pronounced oval bokeh and a stretched sense of spatial depth with a lightweight, fully integrated motor system that eliminates the need for external focus or iris motors.

One lens, multiple looks
The Horizon series is engineered with a neutral baseline look designed to encourage versatility, accepting filtration, LUTs, and diverse lighting approaches without imposing a baked-in feel. Instead, ZEISS introduces an optional interchangeable look tuning back element – a proprietary optical integration that allows crew to dial-in a nuanced individual lens look. Mounted via the ZEISS Interchangeable Mount System (IMS), it alters sharpness, contrast, and overall character with a simple eight-screw swap, while preserving scale accuracy and calibration.
Seamless integration

Whisper-quiet and ultra-reliable focus and iris motors are built directly into the lens body, offering compatibility with ARRI and Preston LCS systems via serial or LBUS connections. Factory-calibrated absolute encoders store all lens scales within the lens. This creates a single consistent source for metadata, eliminating the need for re-mapping scales or re-rigging motors between setups. Dual displays and touch panels directly on the lens barrel allow quick focus or iris checks.

“Horizon marks a new reference platform for us that integrates lens motors, data and ecosystem compatibility and by that enables faster, end‑to‑end production workflows,” Casenave adds.

Low distortion, stable color, and minimized aberrations make the Horizon lenses well-suited to VFX-intensive productions requiring clean keying, tracking, and CG integration. All seven lenses come with LPL mount and share a consistent 114mm front diameter to support balanced handheld, gimbal, drone, crane, and car-rig operation. A fast T2.3 stop across the full frame coverage set (T2.9 at 200 mm) provides shallow-depth-of-field anamorphic even in challenging lighting conditions. Built-in processing and on-board memory are designed to support future expansions including broader ecosystem compatibility, extended metadata capabilities, and potential autofocus integration.

Availability
The 40mm, 50mm, and 75mm Horizon Anamorphic lenses are scheduled to ship in September 2026 through authorised ZEISS cinema dealers, with 35mm, 100mm, 150mm and 200mm focal lengths following in 2026 and 2027.

For more information, visit zeiss.com/horizonanamorphic

The post ZEISS Introduces Horizon Anamorphic: Full-Frame 2x Anamorphics with a New Lens Technology Platform appeared first on The Society of Photographers | International Photography Organisation.

Pocketable, Lightweight, with TTL, High-Speed Sync, and a Circular Color Touchscreen Interface

Viltrox today announced the launch of its Vintage Z1 Pro, a retro-inspired compact flash. Embracing the signature vintage styling of the original Vintage Z1, the new Z1 Pro introduces TTL automatic flash metering and High-Speed Sync (HSS) functionality, delivering enhanced performance and creative flexibility in a highly portable form factor.

The Vintage Z1 Pro is designed as an accessible solution for beginners while also supporting more advanced creative applications, including street photography, portraiture, travel, and everyday content creation.

TTL Automatic Flash Metering and New High-Speed Sync

The Vintage Z1 Pro is the first in the series to include High-Speed Sync (HSS) functionality up to 1/8000s, enabling photographers to shoot in bright daylight with wider apertures and capture fast-moving subjects in natural ambient conditions.

TTL flash metering automatically adjusts flash output based on ambient lighting conditions. The Vintage Z1 Pro supports two optical trigger modes: S1 mode, which triggers simultaneously when another flash burst is detected, and S2 mode, which ignores TTL pre-flashes and triggers on the primary flash burst, enabling flexible multi-light arrangements and off-camera flash setups.

Intuitive Circular Color Touchscreen

The Vintage Z1 Pro features a newly integrated circular color touchscreen UI designed to simplify workflows. The display provides clear access to flash output levels, shooting modes, battery status, and sync settings, while touch-based controls enable faster and more intuitive adjustments compared to traditional button-operated interfaces.

High-Speed, High-Performance Flash

The Vintage Z1 Pro delivers 24Ws flash output with a 1-second recycle time. The high-capacity battery supports up to 350 full-power flashes per charge, helping creators maintain a smooth shooting rhythm. Integrated USB-C charging allows the flash to fit conveniently into modern loadouts, with a full recharge taking just 70 minutes.

Broad Camera Compatibility

The Vintage Z1 Pro supports Sony, Nikon, Canon, and Fujifilm camera systems (hot shoe versions) across a wide range of mainstream cameras.

The Diversity of Style in Viltrox’s Flash Series

With the launch of the Vintage Z1 Pro, Viltrox continues to expand its flash lineup, offering creators a broader range of lighting solutions across different shooting styles, creative preferences, and performance needs.

From the retro-inspired Vintage Series, including the Vintage Z1 and Z2, to the cyberpunk-styled Spark Series represented by the Spark Z3, the Viltrox flash lineup is designed to provide flexible and accessible lighting tools for photographers and content creators across a wide range of creative scenarios.

Pricing and Availability

For more information, please visit: https://bit.ly/4uOZlDs

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Nikon is proud to announce it has received multiple honours at the prestigious Red Dot Award: Product Design 2026, including the “Red Dot: Best of the Best” distinction, awarded to the COOLSHOT PROIII STABILIZED / COOLSHOT 50i GII.

The breadth of Nikon’s design work continued to be recognised across its imaging portfolio, with the ZR, Z5II, and NIKKOR Z 28–135mm f/4 PZ  each securing “Red Dot” distinctions at the 2026 Red Dot Award: Product Design, one of the world’s most renowned design award programs.

Earning the competition’s highest honour – the “Red Dot: Best of the Best” award – the COOLSHOT series was recognised by the judges for how it “combines ergonomic precision with functional details for intuitive use.”

Nikon’s design work was further commended by the panel, with its first cinema camera, the ZR, highlighted for how it “skilfully translates professional film functions into a compact, integrated camera concept for versatile use.” The Z5II was praised for “combining functional clarity, ease of use and sustainable design principles into a well-balanced system camera,” while the NIKKOR Z 28–135mm f/4 PZ lens was lauded for its “clearly structured operating logic,” delivering precision for professional film production.

The Red Dot Award: Product Design is one of the world’s most established design competitions, recognising products that stand out for their high design quality since 1955. Entries from around the globe are evaluated by an independent jury of international design experts through a rigorous, multi-stage process, assessing key principles of good design including functionality, usability, responsibility, and aesthetic quality.

These awards highlight Nikon’s ongoing commitment to delivering innovative products that combine advanced technology with thoughtful, user-centric design, empowering creators across photography and filmmaking.

Nikon’s Red Dot Award: Product Design 2026 prize winning products:

NIKON ZR:  A MAJOR STEP INTO PRO FILMMAKING

Nikon’s first cinema camera represents a major step into professional filmmaking. Designed to integrate advanced cinematic functionality into a compact body, the ZR offers versatile usability without the need for complex rigs or accessories. Its streamlined design supports flexible shooting scenarios, enabling creators to transition seamlessly between professional and independent productions while maintaining high image quality and operational efficiency.

NIKON Z5II:  CREATE WITH CONFIDENCE

The Z5II full-frame mirrorless camera balances performance, accessibility, and thoughtful design. Built around Nikon’s powerful EXPEED 7 image-processing engine, it delivers reliable autofocus, strong low-light capability, and hybrid stills/video performance. With a design focused on usability and durability, the Z5II offers creators a dependable tool that combines advanced features with a clear and intuitive shooting experience.

NIKKOR Z 28–135mm f/4 PZ: A VERSATILE FX POWER ZOOM

Developed with video creators in mind, this power zoom lens delivers smooth, precise zoom control and consistent optical performance across its range. Its design supports demanding production environments such as documentary filmmaking and solo shoots, where flexibility and reliability are essential. With intuitive handling and high-resolution capability, the lens expands creative possibilities for professional video production.

COOLSHOT PROIII STABILIZED / COOLSHOT 50i GII: FOR RAPID DISTANCE MEASUREMENT

The COOLSHOT rangefinders exemplify Nikon’s expertise in precision optics and user-focused design. Engineered for speed and accuracy, these models deliver rapid distance measurement and stabilised viewing, ensuring reliable performance even in demanding conditions. Their ergonomic form factor and intuitive controls make them easy to operate, reinforcing their appeal for golfers seeking both performance and ease of use.

The Red Dot Award: Product Design is a world-class competition celebrating the best in design and business. The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. Visit the website for more information: https://www.red-dot.org/.

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Canon has officially introduced the new Lens Dust Cap RF II, a redesigned rear lens cap for its RF mount system, bringing a simple but practical upgrade for Canon mirrorless users.

The updated accessory replaces the original RF rear lens cap, which could only be attached in a single orientation. The new RF II version introduces a redesigned locking mechanism that allows the cap to be mounted in multiple positions, making it quicker and more intuitive to use when swapping lenses in fast-paced shooting situations.

While a small update on paper, the change directly addresses a long-running frustration among Canon RF users, particularly photographers and filmmakers working in dynamic environments where speed and convenience matter.

According to Canon’s official announcement, the redesign is part of ongoing refinements to the RF ecosystem, with a focus on improving everyday usability across its lens and accessory lineup. The new cap is expected to gradually replace the existing design as new RF lenses ship and stock is updated across retail channels.

Availability will vary by region, with rollout expected through Canon’s official stores and authorised dealers.

The Lens Dust Cap RF II was first revealed via Canon’s official corporate newsroom in Japan, with global availability expected to follow in line with Canon’s standard regional release schedule for accessories.

Key details: Canon Lens Dust Cap RF II

• Redesigned RF rear lens cap for Canon mirrorless RF mount
• Multi-orientation attachment (improved from original single-position design)
• Improved usability for faster lens changes
• Rolling replacement across RF lens shipments
• Availability varies by region

Why it matters

Although a minor accessory update, the RF Lens Dust Cap II highlights Canon’s incremental improvements to the RF system, addressing practical usability issues raised by photographers since the original RF mount launch.

https://www.canon.co.uk

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Combining Argentina-inspired design with reliable performance, the Elite Legends Series offers fans, creators, and professionals portable storage built for the moments worth keeping.

Lexar, a leading global brand in memory and storage solutions, today launched its official AFA co-branded storage collection, created in partnership with the Argentine Football Association (AFA).

As the official partner of the Argentine National Football Team, Lexar developed the new Elite Legends Series to celebrate a shared commitment to performance, resilience, and excellence under pressure. Inspired by Argentina’s championship legacy, the collection brings together football passion and Lexar’s 30 years of storage expertise in a lineup built to capture, move, and protect every important moment.

Officially licensed by AFA, the collection features a custom design inspired by Argentina’s iconic blue-and-white colors and the legendary number 10. Select products also come in premium co-branded packaging with a curated bundle that includes a custom portable SSD, a USB-C to C cable with a USB-C to USB-A adapter, and a collectible card.

The new lineup includes the Lexar SL500 Portable SSD Elite Legends Series, Lexar Air Portable SSD Elite Legends Series, and Lexar Solid State Dual Drive D500 USB 3.2 Gen 1 Type-C Elite Legends Series.

· The SL500 Portable SSD Elite Legends Series combines read speeds of up to 2000MB/s and write speeds of up to 1800MB/s¹ with a slim, durable metal design, making it well suited for videographers, creators, and fans capturing fast-moving football moments. Support for iPhone ProRes, mirrorless video recording and mobile backup through the Lexar App also make it a practical option for saving match-day footage and content on the go.

·The Air Portable SSD Elite Legends Series offers large capacities in an ultra-lightweight design, with speeds up to 400MB/s, automatic mobile backup, 2-meter drop protection, and thermal control for reliable everyday use. It is designed for users who want an easy way to store photos, videos, and travel memories from every match and every trip.

· The Dual Drive D500 Elite Legends Seriesfeatures both USB-A and USB-C connectors for easy use across devices, along with speeds up to 400MB/s and a compact metal design for convenient everyday backup and file transfer. For users sharing photos, clips, and football content between phones, tablets, and laptops, it offers a simple and flexible storage solution.

The launch marks Lexar’s 30th anniversary, honoring three decades of innovation defined by performance, reliability, and trust. Since 1996, Lexar has supported photographers, videographers, creators, and everyday users with storage solutions designed to protect what matters most, even in fast-moving, high-pressure environments.

Those values closely align with the spirit of football and the legacy of AFA. Excellence is earned through consistency, resilience, and performance under pressure-qualities that define both champions on the pitch and the technology trusted to preserve their most important moments. That is what makes this collection especially meaningful.

For fans, the Elite Legends Series offers a secure and stylish way to keep photos, videos, and memories from every match and every journey. For creators, it supports faster mobile workflows and easier backup on the go. And for sports photographers and media professionals, dependable storage remains essential to capturing and protecting the moments that define the game.

With the new AFA co-branded Elite Legends Series, Lexar brings together football passion and trusted storage technology in a collection shaped by shared values-not only to celebrate championship glory, but to help users keep every winning moment safe.

For more information, please visit lexar.com

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